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Perry Ellis International is a leading licensor, designer and marketer of high quality menswear, including sport and dress shirts, golf sports-wear, sweaters, casual and dress pants and shorts to all levels of retail distribution.
The Company owns or licenses the brand names under which most of our products are sold. Our portfolio of brand names includes Perry Ellis®, John Henry®, Axis®, Manhattan®, PING® and Mondo di Marco® for dress casual wear, Cubavera®, the Havanera Co.®, Natural Issue®, Munsingwear®, Farah®, Savane®, Tricots St. Raphael®, and Grand Slam® for casual sportswear, Perry Ellis America® and Natural Issue® for jeans wear, PING®, Perry Ellis® and Munsingwear® for golf sportswear, Pro Player® and Perry Ellis America® for active wear, and Jantzen®, Southpoint®, and Nike® brands for swimwear and swimwear accessories.
Perry Ellis' distribution channels include regional, national and international department stores, national and regional chain stores, mass merchants, green grass (i.e., golf related), specialty stores and corporate wear distributors through the United States, Puerto Rico and Canada. Our largest customers include Wal-Mart Stores, Inc., J.C. Penney Company, Inc., Mervyn's, Kohl's Corporation, and Sears Roebuck & Co.
The Company also licenses its proprietary brands to third parties for the manufacture and marketing of various products, some of which Perry Ellis does not sell, including men's and women's footwear, fragrances, underwear, active wear, loungewear, and outerwear. In addition to generating additional sources of revenue, these licensing arrangements raise the overall awareness of the brands.
Through its "family of brands" marketing strategy, Perry Ellis develops and enhances a distinct brand, styling and pricing strategy for each product category within each distribution channel and target consumer. The Company also produces goods sold under the private label program of its various retail customers. In all, Perry Ellis markets its brands to a wide range of segments, targeting consumers in specific age, income and ethnic groups.
Perry Ellis believes that its competitive strengths position it well to capitalize on several trends that have affected the apparel sector in recent years. These trends include the consolidation of the department and chain store sectors into a smaller number of stronger retailers, which represent some of our most important customers; the increased reliance of retailers on reliable suppliers with design expertise and advanced systems and technology; and the continued importance of strong brands as a source of product differentiation.
Perry Ellis primarily contracts for the manufacture of its products through a worldwide network of quality manufacturers. The company currently uses approximately 130 independent suppliers, located in the Far East, other parts of Asia, Africa and South and Central America. Perry Ellis believes that its extensive sourcing experience enables it to obtain quality products on a cost-effective basis.