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Are you struggling with and questioning the value of social media adoption for your business? Now more than a decade since the arrival of major social networks and content marketing platforms, brands and small businesses are still facing the challenge of standing out, prioritizing resources and keeping up with technology. Lacking in many organizations is an enterprise-wide content marketing strategy that capitalizes on a "warm selling" approach to courting targeted audiences throughout their buying journey.
Building Trust with Top-Funnel Social Content Marketing
Building Emotional Connections for Top-Funnel Likeability
Capturing Top-Funnel Audiences through Helpful, Compelling & Optimized Content
Reinforcing Mid-Funnel Influence with Brand Utility
Using Visual Storytelling for Mid-Funnel Likeability
Building Mid-Funnel Thought Leadership through Influence and Networking Tactics
Nurturing Prospects with Mid-Funnel Engagement Tactics
Differentiating Value with Bottom-Funnel Content and Conversion Tactics
This program is specially designed for marketing/PR executives and management in mid-sized organizations or start-ups seeking outcome improvements. As a strategic oriented course, attention is placed more on best practice concepts than tactical tips for specific social media platform adoption. Consequently, an intermediate knowledge of social media and content marketing concepts is expected of course participants.
Program Dates / Locations
While this course is not scheduled at this time, any of the executive education programs offered by the Hudson Center of Entrepreneurship and Executive Education (HCEEE) can be delivered to your organization either in our classroom or at your location. Please contact us for more information.
Fee of $595 includes tuition, instructional materials and lunch.
James Barry D.B.A.
Dr. Jim Barry is an Associate Professor at the H. Wayne Huizenga College of Business and Entrepreneurship at Nova Southeastern University. He has taught over 1200 MBA students in social media marketing using his textbook, Social Content Marketing for Entrepreneurs. His research in this field has been recently accepted for publication with the Journal of Selling and the Journal of Marketing Theory and Practice. Prior to joining NSU, Dr. Barry enjoyed a 25 year career in executive marketing positions with AT&T, BFGoodrich Aerospace, GE Aerospace, Rockwell Collins and two start-up firms. His primary responsibilities included strategic planning and business development for high tech electronics.
Using core programs, we can customize the material to fit your corporate training needs. With our extensive resources and program facilitators, we will design a program that is tailored to fit your specified objectives and requirements.
Substitution, Cancellation, Fee and Transfer Policies
We realize that occasionally you need to cancel your registration. You can substitute another individual in your place at any time prior to the first day of a program.
If you wish to receive a credit toward a future program: we will allow you to transfer you registration to a future date of the same program you are enrolled in currently, provided we receive written notice two weeks prior to the start date of the class you are currently registered in. You are permitted to re-register only one time.
If you wish to receive a refund: written cancellations received 30 calendar days before a program begins will be issued a full refund, less a $150.00 processing fee; written cancellations received 6 to 29 calendar days prior to the start of a program will get 50 percent of the registration fee refunded. We apologize but we cannot provide a refund if we receive your written cancellation in five or fewer business days prior to the start of the program.
In the event of non-payment, the responsibility for any fees incurred in collecting the payment is the responsibility of the customer.
Fees and dates are subject to change without notice.
For additional program information, please contact us at:
Hudson Center of Entrepreneurship and Executive Education
H. Wayne Huizenga College of Business and Entrepreneurship
Nova Southeastern University
3301 College Avenue, Carl DeSantis Building, Suite 2088
Fort Lauderdale-Davie, FL 33314
Toll Free: 800.672.7223, ext. 25161
Want more information about this program or any of course offerings? Fill out the form below and an executive education enrollment counselor will respond to your message within the next 24-48 hours. Thank you for your interest in the executive education programs at NSU's Huizenga College of Business!
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