Cheryl Rae Babcock     (babcockc@nova.edu)

This course emphasizes the important aspects of starting and managing a franchise business. Specific attention is placed on the characteristics of the franchisor and franchisee; evaluation of franchising opportunities; legal concerns of franchising; the development of appropriate strategies and the successful planning, implementation and launching of a new business. Frequency: Every Fall.

Not required

1)        Assemble and merge multidisciplinary business skills into a concerted ability to identify, analyze, and execute practical managerial solutions to the problems or opportunities of a franchise business.
2)        Understand the three major components of a franchise business arrangement.
3)        Identify and understand the elements of a franchisee recruitment package.
4)        Recognize the importance of quality and quality controls in franchises.
5)        Gain an overview of intellectual property and its importance in business.
6)        Understand what should be included in the disclosure document.
7)        Learn about opportunities for women and minorities in franchising.
8)        Realize the importance of communication, awareness, rapport, and expertise in a franchising relationship.
9)        Be able to understand those steps and considerations necessary to engage in international franchising and the different ways of accomplishing them.

1. Required Materials


1. Textbooks

Franchising - 4.Edition - 2008
Justis & Judd
Thomson Learning
ISBN: 9780759367050



APA Manual
The APA Manual 6th Edition is recommended for all courses.

NSU Bookstore
Textbooks and Case Studies may be purchased from the NSU Bookstore (located in the University Park Plaza) by calling 1-800-509-2665 or online at http://www.nsubooks.bkstore.com.

The NSU Libraries comprise the Alvin Sherman Library, Research, and Information Technology Center, Health Professions Division Library, Law Library and Technology Center, University School Library Media Centers, and the William S. Richardson Ocean Science Library. Students are strongly encouraged to visit the Alvin Sherman Library and/or contact a librarian. Students should also take advantage of the vast electronic resources available through the NSU Libraries for their research needs. For more information, please visit http://www.nova.edu/library.

Please note that all required and recommended materials should be referenced in APA style.

A set of criteria outlining what percentage represents what grade and expectations for achieving these grades.

1.  Sample
   
   

   High to Low		Letter Grade
   100 - 90	=	A
   89 - 80	=	B
   79 - 70	=	C
   69 - 60	=	D
   59 - and below	=	F




2. Grade Expectations

Not all students can expect an A grade for this course! Being awarded an A indicates that the student has an excellent grasp of the various topics and has demonstrated an ability to apply them accurately, precisely, and with a clear understanding of their implications on the situation. Being awarded a B indicates proficiency in applying the topics, but not as clear an appreciation of the subtleties of the topics. Being awarded a C indicates that the student has a limited understanding of the topics, but has failed to apply them accurately or properly interpret their meaning. An F indicates that the student has not grasped the topics and has not demonstrated an ability to apply them to solving problems.

The following assignments are suggested only and do not reflect the exact assignments for this course. Your professor will communicate the expected assignment structure to you when this class begins and may change it as deemed appropriate during the term.

Week        1        
Chapters 1 & 2
(J and J)
        Introduction/Orientation
Franchising: History and Overview
Recognizing Franchising Opportunities
        Chapters 1 & 2
(F-101)        Do You Have What It Takes to Be a Franchisee?




Week 2        
Chapters 3, 4, 5, 15
(J and J)
        The Franchisor Business Plan
Franchisor Management, Organization &Administrative Policy
The Franchise Marketing Process
Investigating Franchise Opportunities
        Chapters 3, 4, 5, 7
(F-101)        How Do You Find the Right Franchise?
What Are the Costs of Being a Franchisee?
Is There Demand for Your Franchise and Its Products?
Looking for Mr. Good Buy: Franchise Selection
                Sign up for GOTO's
Case Study - Chapter 15

Week 3        
Chapters 13 & 14
(J and J)
        Franchise Legal Documents
Trademarks, Copyrights, Patents, and Trade Secrets
        Chapters 8 & 9
(F-101)        Understanding and Negotiating the Franchise Documents
                GOTOs
WDITOT

Week 4        
Chapters 8 & 9
(J and J)
        Managing the Franchisors Operations Process
Location and Site Selection
        Chapter 6 & 10
(F-101)
        Choosing a Location
Negotiating a Lease
                GOTOs
Case Study  Chapter 9

Week 5        
Chapter 6 & 7
(J and J)
        Selling Franchises and Marketing Research
Co-Branding
        Chapters 11, 12, 13, 14 (F-101)        Selecting the Best Entity to Own and Operate Your Franchised
Business
Where the Money Is and How to Get It
The Franchise Business Plan
Preparing Your Income and Cash Flow Projections
                GOTOs
WDITOT

Week 6        
Chapters 19, 20, 22
(J and J)        The Franchise Relationship
Franchisor Support Services
International Franchising
                Case Study  Chapter 19

Week 7        
Chapters 16 and 17
(J and J)        Financing Your Franchised Business
Marketing the Franchisee Business
                GOTOs
Case Study  Chapter 17

Week 8        
Chapters 18 and 21
(J and J)        Managing the Franchisee Business
Social Responsibility and Business Ethics
                Case Study  Chapter 18

DESCRIPTION OF ASSIGNMENTS
All Undergraduate Programs have a Writing Across the Curriculum Policy which means that you can expect to write at least 8-20 pages for each course. At least 35% of your grade will be determined by written assignments.
Written assignments can include, but are not limited to: essays, summaries, memos, lesson plans, journal entries, lab reports, project proposals, progress reports, case studies, and project reviews.

Written Assignments:
GOTOs For the "Good of the Order"
Class periods have been designated in which students will present oral reports to the rest of the class on an article of relevancy from their periodical readings. These reports are expected to be gleaned from issues of Franchise Times, Biz, the Wall Street Journal, Inc., Success, Franchising World, Entrepreneur, Franchise Update, U.S.A. Today, etc. The sign-up for GOTOs will be circulated in Session 2 with presentations beginning in Session 3. Each student will make two oral GOTO presentations.

Preferably, the article and information should have some relevancy to a subject either previously discussed or currently under discussion. The report should be brief (not less than five nor longer than 15 minutes). You must provide a copy of the article to the instructor before your presentation. If possible, please provide a copy of your article to the other students also.   You must provide the instructor with a written outline of your GOTO presentation prior to presenting it to the class.
        
GOTOs will be graded based on the currency, relevancy and thoroughness of the presentation. Each presentation will count for 10 percent of a students total grade.

WDITOT or Why didnt I think of that? paper
Each student will find an article on a company that they think would be suited for franchise expansion from current periodical literature. It can be business publications, magazines, trade publications, websites, etc. The more creative and original, the better it is. Dont just give me a current events report on an article that you read. We want to see critical thought and analysis that shows your growing understanding of opportunity recognition skills and what businesses might be franchiseable.

The paper should address the following:
1)        A paragraph providing a clear statement of the purpose of the business.
2)         A discussion of the underlying sources of the opportunity (major trends in industry, economy, society, etc.).
3)         Recommendations you would give the entrepreneur on possible risks facing the business.
4)         Suggestions you would give the franchisor on expanding the business through franchising.

Minimum (one-page) and maximum (three pages) typed. Attach a copy of the article to your paper with a full bibliographical citation written on the article itself. WDITOT papers are due on during the 3rd and 5th week of class.

Case Studies
In preparing the typed (double-spaced) assignment to be submitted, you should:
a)        Briefly summarize the case (about ½ page)
b)        State the questions and then answer them completely. In your answer you should include theory from the text and examples from the case as appropriate. Answers or opinions which are not supported by theories or key terms from the text are incomplete and will not receive full credit. Expect to write between ¾ and one full page for each question.
c)        Use fully developed paragraph form. No contractions; no lists; and, no grammar, spelling, or typing errors.
d)        Include a title page.
e)        See course outline for dates that cases are due.

Mechanics on Papers Written Outside Class:
a)         Word limits are maximums, not minimums. If you use wide margins (1 ¼), 200 words per page can be used as a rough guideline.
b)         All papers must be typed and double-spaced on a standard 8 ½ x 11 plain white paper. Papers must have a cover sheet with your name, course name, instructors name, date, and name of the assignment (in that order). Staple your report to the cover sheet. Leave ample margins so there will be room for comments.
c)         Grades on written papers prepared outside of class will also be affected by the quality of your writing. We do not expect great prose, but we do expect and will reward, correct spelling, good sentence structure and paragraphing, correct grammar and punctuation, correct word usage, unity, coherence and emphasis.
d)         Papers are to be submitted prior to or on the DUE date. Papers submitted late will be subject to a penalty of 5% per day.
d)         Exhibits
n        Must be legible.
n        Must be referenced in the body of the paper.
Must be meaningful (not created just to fill up space).   

NOTE: Papers are to be submitted prior to or on the DUE date. Papers submitted late will be subject to a penalty of 5% per day.

Attendance, Class Discussion and Participation:
Contrary to popular thought, class discussion will be graded objectively as opposed to subjectively. Class absences will count negatively in this system. It will behoove students to attend class regularly and come prepared. This means that a student will have to read assignments on schedule to receive a worthwhile discussion grade. The instructor will expect each student to contribute actively in class discussions utilizing personal knowledge as well as information gleaned from the readings. This course will enable each student to learn from one another as well as the instructor. This will not occur without each student assuming responsibility to come to class fully prepared. Ten percent of a student's total grade is related to whether the student is in class and participating in an orderly fashion.

ACADEMIC MISCONDUCT

The H. Wayne Huizenga College of Business and Entrepreneurship (Huizenga College) is strongly committed to a policy of honesty in academic affairs. Students are awarded degrees in recognition of successful completion of academic coursework in their chosen fields of study. Each student, therefore, is expected to earn his or her degree on the basis of individual personal effort. Consequently, any form of cheating or plagiarism constitutes unacceptable academic dishonesty. Such academic misconduct will not be tolerated at the Huizenga College and will be penalized according to the seriousness of the infraction, in conformity with the standards, rules, and procedures of the Huizenga College and NSU.

First and foremost, it is the responsibility of each student to know what behavior is, and is not, permitted with respect to each assignment (e.g., homework, term paper, etc.) or assessment (e.g., exam or quiz). Academic misconduct can result in penalties that range from a grade of zero on the assignment or assessment to expulsion from NSU. In the absence of guidance from the professor, one should assume that an assessment is closed-book and to be completed individually (i.e., no assistance from other persons). Obviously, assignments such as homework or a term paper usually allow the use of reference materials; however, in the absence of guidance from the professor, one should assume that the assignment is to be completed individually.

Academic misconduct includes the following behaviors:

• Plagiarism. Plagiarism is "the presentation of someone else's ideas or words as your own. Whether deliberate or accidental, plagiarism is a serious and often punishable offense." (Aaron, J. (2001), The Little, Brown Compact Handbook (4th ed.), Needham Heights, Ma: Pearson/Longman.).


• Cheating on Assignments or Assessments. Cheating is the use of unauthorized sources during the completion of an assignment or assessment. There are too many examples of cheating to provide a comprehensive list, but consider the following to be illustrative.
  • Use of Unauthorized materials in preparation for or during an assessment. Use of Test Banks, copies of exams (old or current) or any reference materials during a closed-book assessment is cheating. Included in this category would be the classic use of "crib sheets" or copying answers from another student's exam.
  • Unauthorized contact with other persons during an assessment or assignment. If an assessment or assignment is to be completed individually, any consultation with another person, other than the professor, is cheating.
  
  A student may consult with others, by explicit permission of the instructor, when completing an individual assessment or assignment. However, the student is responsible for submitting his or her own work and assuring that the submission avoids any form of plagiarism.


• Disruption to Academic Process.

Again, it is the responsibility of each student to know what behavior is permitted during the completion of an assessment or assignment. Ignorance is not an acceptable excuse for academic misconduct.

Start Date	End Date	Days	Start Time	End Time	Location
10/19/16	11/30/16	( W )	06:00 PM	10:00 PM	Ft Lauderdale/Davie Campus Carl DeSantis Building 2074
12/07/16	12/07/16	( W )	06:00 PM	08:00 PM	Ft Lauderdale/Davie Campus Carl DeSantis Building 2074