John Thomas Gironda     (jgironda@nova.edu)

A focus on the marketing concept, and examination of a marketing oriented firm. Topics include consumer behavior, market analysis and the marketing mix. Students will produce a marketing plan. Frequency: Every Fall and Winter.

Not required

1) Explore marketing concepts, functions and institutions.
2) Identify the nature and scope of the specific tasks and decisions facing marketing managers.
3) Recognize the environmental constraints existing in both domestic and international markets that govern how marketing decisions are made, and determine the implications of these constraints for management. Special emphasis is placed here on using marketing research to understand buyer behavior.
4) Discover how to specify information inputs needed for marketing decisions, and to apply and interpret results from available research approaches for obtaining this information.
5) Analyze the nature and extent of demand and the characteristics of market segments (targeted customer groups), and to specify market segments as potential opportunities.
6) Describe, develop, and analyze alternative marketing strategies, i.e., decisions with respect to product offerings and their pricing, distribution (placement), and promotion (all in view of target markets' characteristics as well as of the environmental constraints).
7) Explain the awareness of societal, ethical, and legal constraints on the marketing function.

1. Required Materials


1. Textbooks

Marketing: An Introduction (looseleaf) - 13.Edition - 2017
Gary Armstrong & Philip Kotler
Prentice Hall (Pearson)
ISBN: 9780134132198



APA Manual
The APA Manual 6th Edition is recommended for all courses.

NSU Bookstore
Textbooks and Case Studies may be purchased from the NSU Bookstore (located in the University Park Plaza) by calling 1-800-509-2665 or online at http://www.nsubooks.bkstore.com.

The NSU Libraries comprise the Alvin Sherman Library, Research, and Information Technology Center, Health Professions Division Library, Law Library and Technology Center, University School Library Media Centers, and the William S. Richardson Ocean Science Library. Students are strongly encouraged to visit the Alvin Sherman Library and/or contact a librarian. Students should also take advantage of the vast electronic resources available through the NSU Libraries for their research needs. For more information, please visit http://www.nova.edu/library.

Please note that all required and recommended materials should be referenced in APA style.

A set of criteria outlining what percentage represents what grade and expectations for achieving these grades.

1.  Sample
   
   

   High to Low		Letter Grade
   100 - 90	=	A
   89 - 80	=	B
   79 - 70	=	C
   69 - 60	=	D
   59 - and below	=	F




2. Grade Expectations

Not all students can expect an A grade for this course! Being awarded an A indicates that the student has an excellent grasp of the various topics and has demonstrated an ability to apply them accurately, precisely, and with a clear understanding of their implications on the situation. Being awarded a B indicates proficiency in applying the topics, but not as clear an appreciation of the subtleties of the topics. Being awarded a C indicates that the student has a limited understanding of the topics, but has failed to apply them accurately or properly interpret their meaning. An F indicates that the student has not grasped the topics and has not demonstrated an ability to apply them to solving problems.

The following assignments are suggested only and do not reflect the exact assignments for this course. Your professor will communicate the expected assignment structure to you when this class begins and may change it as deemed appropriate during the term.

Grade Assignment Percentages:
Exams:
Exam 1 Midterm 25%
Exam 2 Midterm 25%
*Optional Cumulative Final Can Replace One Exam Grade
Individual Assignments:
Individual Case Analysis 10%
Attendance and Participation 10%
Current Event Presentation 5%
Team Project:
Marketing Plan 25%
TOTAL: 100%

Course Assignments:
Course assignments will consist of both individual assignments (a current event presentation and an individual case analysis) and a group project (marketing plan). Information on each of these assignments can be found below.

Current Event Presentation:
Since the marketing environment is constantly evolving it is imperative that we keep up with current happenings throughout the course. In order to assist with this, each student will be responsible for presenting one current event article related to marketing. Sources for articles may come from The Wall Street Journal, Business Week, The Economist, Forbes, USA Today, local newspapers, magazines, or other relevant resources. An important objective is to think about and apply material learned in this course within the real time business environment. Therefore, it is necessary to explain the relevance to, and implications for, marketing. In order to present their article the student will turn in a one page bulleted summary and give a brief PowerPoint presentation.

Individual Case Analysis:
For this assignment, students will be given a marketing case to analyze and will then have to turn in a brief written report answering the case questions. Further details forthcoming.

Team Project Marketing Plan:
This group based project involves you and your team developing a marketing plan for either a new offering from an existing company or an offering from a fictitious company. The various elements of the plan must be integrated into a cohesive framework that will include objectives, situation analysis, strategies and actions. Each team will turn in a written report and give a 10-15 minute PowerPoint presentation. Each team's offering must be approved by the instructor on a first-come, first-served basis. See Appendix 2 in the textbook for outline and sample plan. Further details forthcoming.
*Note: This project is a team/group activity. However, your individual grade will depend heavily on peer evaluations of your overall performance and contribution to the assignment.

Attendance and Participation:
Students are expected to attend, engage in, and actively contribute to class discussions.

Exams:
There will be both a midterm and a final examination for this course. The midterm exam will cover Chapters 1-8 and the final exam will cover Chapters 9-16. In addition, there will be an optional cumulative final exam given which may be used to replace one exam grade.

Students are expected to read and study all textbook chapters and other assigned materials before coming to class. The professor will introduce supplementary material through PowerPoint slides, lab/internet exercises, articles, and/or business videos. Exams may cover any and all information from specified textbook chapters and any other material discussed or presented (i.e. if something is in the book (whether we go over it or not) it is fair game). The exam format may consist of a combination of multiple choice, true/false and short answer questions.

Grade Expectations:
Not all students can expect an A grade for this course! Being awarded an A indicates that the student has an excellent grasp of the various topics and has demonstrated an ability to apply them accurately, precisely, and with a clear understanding of their implications on the situation. Being awarded a B indicates proficiency in applying the topics, but not as clear an appreciation of the subtleties of the topics. Being awarded a C indicates that the student has a limited understanding of the topics, but has failed to apply them accurately or properly interpret their meaning. An F indicates that the student has not grasped the topics and has not demonstrated an ability to apply them to solving problems.

Description of Written Assignments:
All Undergraduate Programs have a Writing Across the Curriculum Policy which means that you can expect to write at least 8-20 pages for each course. At least 35% of your grade will be determined by written assignments.
Written assignments can include, but are not limited to: essays, summaries, memos, lesson plans, journal entries, lab reports, project proposals, progress reports, case studies, and project reviews.
NOTE: Assignments are to be submitted prior to or on due dates. Credit on assignments submitted late will reduced incrementally for each day it is late with the understanding that any material submitted after the start of class is considered one day late up until the following class session.
The NSU Libraries comprise the Alvin Sherman Library, Research, and Information Technology Center, Health Professions Division Library, Law Library and Technology Center, University School Library Media Centers, and the William S. Richardson Ocean Science Library. Students are strongly encouraged to visit the Alvin Sherman Library and/or contact a librarian. Students should also take advantage of the vast electronic resources available through the NSU Libraries for their research needs. For more information, please visit http://www.nova.edu/library

ACADEMIC MISCONDUCT

The H. Wayne Huizenga College of Business and Entrepreneurship (Huizenga College) is strongly committed to a policy of honesty in academic affairs. Students are awarded degrees in recognition of successful completion of academic coursework in their chosen fields of study. Each student, therefore, is expected to earn his or her degree on the basis of individual personal effort. Consequently, any form of cheating or plagiarism constitutes unacceptable academic dishonesty. Such academic misconduct will not be tolerated at the Huizenga College and will be penalized according to the seriousness of the infraction, in conformity with the standards, rules, and procedures of the Huizenga College and NSU.

First and foremost, it is the responsibility of each student to know what behavior is, and is not, permitted with respect to each assignment (e.g., homework, term paper, etc.) or assessment (e.g., exam or quiz). Academic misconduct can result in penalties that range from a grade of zero on the assignment or assessment to expulsion from NSU. In the absence of guidance from the professor, one should assume that an assessment is closed-book and to be completed individually (i.e., no assistance from other persons). Obviously, assignments such as homework or a term paper usually allow the use of reference materials; however, in the absence of guidance from the professor, one should assume that the assignment is to be completed individually.

Academic misconduct includes the following behaviors:

• Plagiarism. Plagiarism is "the presentation of someone else's ideas or words as your own. Whether deliberate or accidental, plagiarism is a serious and often punishable offense." (Aaron, J. (2001), The Little, Brown Compact Handbook (4th ed.), Needham Heights, Ma: Pearson/Longman.).


• Cheating on Assignments or Assessments. Cheating is the use of unauthorized sources during the completion of an assignment or assessment. There are too many examples of cheating to provide a comprehensive list, but consider the following to be illustrative.
  • Use of Unauthorized materials in preparation for or during an assessment. Use of Test Banks, copies of exams (old or current) or any reference materials during a closed-book assessment is cheating. Included in this category would be the classic use of "crib sheets" or copying answers from another student's exam.
  • Unauthorized contact with other persons during an assessment or assignment. If an assessment or assignment is to be completed individually, any consultation with another person, other than the professor, is cheating.
  
  A student may consult with others, by explicit permission of the instructor, when completing an individual assessment or assignment. However, the student is responsible for submitting his or her own work and assuring that the submission avoids any form of plagiarism.


• Disruption to Academic Process.

Again, it is the responsibility of each student to know what behavior is permitted during the completion of an assessment or assignment. Ignorance is not an acceptable excuse for academic misconduct.

Start Date	End Date	Days	Start Time	End Time	Location
01/09/17	03/05/17	No Days Assigned	No Time Listed		On-line Course