Social Marketing to 4 Types of Influencers

Sep 15

posted by Dr. James Barry in Social Media | 83 Comments

Brands and small businesses are quickly recognizing the power of marketing to their key influencers as their own thought leadership efforts stall out. Invitations to an influencer's podcast episodes, guest blogs and featured commentaries are arguably becoming the quickest and most affordable way to organically grow an audience. Unfortunately, few recognize the distinct characteristics of influencers that impact our ability to get on their radar.

An exploratory study of Top Social Media Influencers found 4 Archetypes derived from an examination of a content spectrum (educational to inspirational) and a communication spectrum (insightful to engaging). The resulting archetypes include analytical pundits, evangelists, mentors and motivators.

Notice from the table below how the approach to attracting each archetype varies across:

·         Content delivery formats

·         The way we interact

·         The method used to boost our influencer's audience

Analytical Pundits seek research to support their vision. They prefer round table forums in a debate oriented setting. Consequently, marketers can get on their radar with empirical data, conference invitations, trend line reports and book reviews.

Evangelists seek more illustrious content that support their fresh leading edge perspectives. Their audiences of advocates often share their views in a storytelling format. Marketers can contribute to their causes or insights with heartfelt commentary and inspirational imagery.

Mentors are looking for ways to enhance their courseware with instructional aids for workshop settings. Their audiences seek enhanced performance skills through tactical tips in a Q&A format. Marketers, in this case, can support them with educational aids and expert commentary.

Motivators seek ways to stimulate their audiences often in an entertaining setting. Content contributions need to help them maintain audience energy so as to sustain a packed audience. This works best when the content includes audience participative exercises, humor and motivational success stories.

So where do you find yourself among these categories? Are you more of an analytical pundit, evangelist, mentor or motivator?

 James Barry, D.B.A., is an Associate Professor of Marketing at Nova Southeastern University. He develops, teaches and consults on a variety of social media marketing subjects. He can be reached at jimbarry@huizenga.nova.edu

This entry was posted on September 15, 2015 at 10:34 AM and has received 7782 views. There are currently 83 comments. Print this entry. Download attachment.

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• #1 by Brittany Phillips on 9/21/15 - 6:05 PM

  

  After reading Jim Barry’s blog post titled "Social Marketing to 4 Types of Influencers" (http://bit.ly/1NMoFmj), I actually found myself associated to each of the four categories described (analytical pundit, evangelist, mentor or motivator). Each archetype takes a different approach to deliver content, interact with the audience, and influence the audience.
  For example, I believe in constant innovation (evangelist), enhancing the viewer’s performance (mentors), and providing a motivational atmosphere (motivators). However, from the four influencer archetypes described, I can predominately relate to an analytical pundit. The influencer archetype of an analytical pundit relates highly to educational and insightful content. Analytical pundits are vision oriented and prefer empirical data that support the overall vision. In addition, according to Jim Barry, the analytical pundit will prefer to gather in a round table setting to debate the topic at hand.
  The analytical pundit not only fits personality style, but it also complements my current job role and responsibilities. I currently work at an IT distribution company within the marketing department. My job requires me to keep up with new trends, be a visionary for change and provide education/communications to our customers. Thus, at this point in my life, I can relate highly to the analytical pundit because my current role is highly focused on providing educational and insightful topics to the audience.
  
  Brittany Phillips

• #2 by Zubaer Rafique on 9/22/15 - 1:29 PM

  

  The blog post “Social marketing to 4 types of influencers” by Dr. Barry is an interesting post and also relates to our everyday life. Each prime examples mentioned in the post (analytical pundit, evangelists, mentors and motivators) creates and has its own approach to deliver content and communicating with the audience. According to me I reckon I am more of a motivator because I believe in uplifting, entertainment and aspire people with my thoughts. According to Dr. Barry motivators seeks way to simulate the audiences in an entertaining setting. Motivator’s works best when the content includes audience participating exercise, humor and motivational success stories. To motivate is not only in my personality or character but when I am with my soccer team uplifting team members or influence them to do better is one of the task I consider myself good at. One the other hand I also consider myself being an evangelists and according to Dr. Barry’s post evangelists looks for renowned substance that can back the point of view. I work as a research assistant and this archetype suits me well at work.
  
  Currently I find myself involved in both evangelist and motivator category, because both of them fits my personality in two different situations.

• #3 by Ashley Auger on 9/22/15 - 10:09 PM

  

  After evaluating all of the distinct characteristics of influencers, I find that I fit in the Analytical Pundit category. The characteristics that fall in this category fit very well with my personality, but also my leadership strengths. One of my strengths is that I am very retrospective, in that I will do plenty of research and have all of my ducks in a row before I approach my supervisor or a coworker to present my idea or thoughts. Analytical Pundits tend to lean this way in that they use empirical data, are analytical, enjoy reports and supported by research. When it comes time to discuss a major change or decision for the upcoming year, I always call together the individuals involved to have a full discussion before a final change makes place. Analytical Pundits are the same in that they prefer round tables to debate and discuss topics and to make decisions.
  In my current position, it is my job to be visionary, in addition to staying on top of trends today. In higher education, this is incredibly important as the cost of higher education is on the rise. More and more high school graduates are choosing state colleges and universities, as well as two year colleges including community colleges. Promoting what makes us different while staying current on needs and wants of high school seniors is important. If I miss the mark, it could mean a decrease in enrollment. There is no doubt that Analytical Pundits is the category I fit with best!

• #4 by Drew Henderson on 9/22/15 - 10:59 PM

  

  After reading the blog by Dr. Barry, I feel like I can relate most to the analytical pundit, although I relate somewhat to the motivator category as well. I think I can also relate to a motivator because of the sense humor aspect. However, I am not too energetic and I think I am more educational and insightful, such as with an analytical pundit. Thus, I am more of an analytical pundit than any other category. For example, I like researching facts and searching for sources to learn as much as possible and to gain insight into all of my interests. Also, I like to present my ideas in a brief and to-the-point manner in which the facts are emphasized and there are no fillers added to the discussion. Although, my attention is often gained through humorous and participative activities, such as with a motivator, rather than through trend line reports and book reviews. Overall, despite having some characteristics in common with the motivator category, my personality type relates best to the analytical pundit category because I am laidback, I am concerned about finding facts and researching topics, I prefer to educate others, and I like to provide insightful information.

• #5 by Hortensia Gaitan on 9/23/15 - 9:26 AM

  

  I find myself wanting to pick and choose certain pieces from each of the above four categories that match my style. But if I had to choose only one than I would likely say that I am more of a motivator. I chose motivator by taking a moment to really think about how I truly (and majorly) interact. However, the decision is challenging because I think as humans, we can modify our behaviors to match our environment and the type of people we are communicating with.
  
  The idea of the motivator creating an entertaining setting, exercising humor, and using success stories are all up my alley. For example, I myself, am naturally high-energy so I could see myself engaging audiences through positive energy while delivering content. Additionally, when in an interactive setting I tend to want to keep a bit of a light-hearted feel via some playful banter and wit. When deciding on motivator, I was slightly torn with evangelist because I have a big heart and I love the idea of contributing content through storytelling. What I noticed with being a motivator is that I can still incorporate storytelling but have a motivational and inspirational undertone that leads to the resulting success. Finally, for me, it is important to have audience participation because I believe their voice is such a powerful contributing element to an effective dialogue or interaction. As much as I see parts and bits of myself in each archetype, I can confidently say that I would fit in with the inspirational content spectrum and the engaging communication spectrum.

• #6 by Regina Gonzalez on 9/24/15 - 10:33 AM

  

  After reading this post, I am definitely a motivator. No matter what group I find myself in I tend to use humor, be uplifting, entertaining, energetic, and love putting on a performance.
  For instance, in the MBA program, whenever we have to present I take the lead and am interactive with my classmates. I even like to use fun facts or jokes within the presentation.
  I like to keep my classmates engaged in the presentation and I have a reputation of being an entertaining speaker.
  Besides the presenting aspect, while working within a group I like to make others laugh especially when we are all stressed over an assignment. I want my group to feel that we are going to achieve our goals and be successful.
  Being a motivator extends outside of school life as well. I am like that with my personal friends. Especially if they are going through a rut and need a good laugh. I love motivating them to see the positive in everything, to be healthy and exercise, and just to love life.
  I find it much easier and enjoyable using this approach. If I were an influencer I would have to stay true to my personality which is that of a motivator.

• #7 by Maureen Fernandez on 9/24/15 - 3:28 PM

  

  I think we all possess the four characteristics as they each complement each other and are often times used together. I can find myself between two categories, Mentors and Motivators. I currently own a boutique wedding & event planning company and in the future I would love to be a small business educator. Social media engagement is very important to my business, and this is how I have implemented a new strategy. Twitter released a live streaming app where you can broadcast yourself live. I have joined a group of wedding planners where we have challenged each other to do a scope (broadcast) everyday. As I started with my first scope, I noticed that I was motivating other wedding planners by giving them tips and ideas. I started gaining influence and now I mentor other wedding planners. Social media has opened up many doors for me to grow and I have done that by mentoring and motivating others. These characteristics fit my personality well. I am a lover of helping people and inspiring them to get through times of doubt and hurt but also success. I keep things real but I use laughter and wit to encourage and build others.

• #8 by Devon Childs on 9/24/15 - 5:38 PM

  

  Before reading blog post titled, "Social Marketing to 4 Types of Influencers", I knew that there were certain influencer archetypes that have been recognized to be key to marketing influencing. If I were to identify with any one of these categories, (analytical pundits, evangelists, mentors, and motivators), I would have to choose evangelist and motivator. This is because of the career that I have chosen. I am the Teen Services Coordinator for my city’s local Boys and Girls Club and one of our missions is to inspire youth to reach their goals by providing enrichment programs that will assist in the educational journey of the students. Mentoring is a huge part of my job and this archetype is a perfect example of my influencing style and I using that inspirational message that comes with the evangelist archetype ties my style all together. The type of business I’m in encourages these two archetypes and it also has been a part of my personality (outside of work) for as long as I can remember. Being one to always want to inspire has been my message and I notice that I can really get my point across and influence others with it by using my perspective to get my point across.

• #9 by Kemelly Figueroa on 9/25/15 - 12:51 AM

  

  After reading the "Social Marketing to 4 Types of Influencers" blog post, (http://bit.ly/1NMoFmj), I analyzed and found that I most associate with the motivator category. According to the post, motivators seek ways to stimulate their audiences often in an entertaining setting (Barry, J. 2015). Content contributions need to help them maintain audience energy so as to sustain a packed audience; this works best when the content includes audience participative exercises, humor and motivational success stories (Barry, J. 2015). Each of the four categories takes a different approach to attracting audiences that varies across content delivery formats, interaction, and method used to influence the audience. The archetype of a motivator portrays elements of motivation through the use of entertainment and requires content consistency to keep audiences engaged, incentivized, and inspired. What attracts me to this archetype and helps me relate is the role the audience has within the archetype – it is not a one way relationship but the audience is also challenged to participate and share their stories or ideas. Audience participation is just as important and helps the influence develop a relationship with the audience, versus a one sided conversation. The audience needs to felt heard and understood in order for them to allow the storyteller into their inner circle and move along the funnel.

• #10 by Amanda McQueen on 9/25/15 - 1:46 AM

  

  The path to thought leadership that best fits my personality style would be a Motivator. I am definitely the type of person who likes to stimulate my audience through entertaining setting. I enjoy making the audience apart of what I am trying to impress upon them. When I was in college I would often speak in front of large crowds. I was a part of two accounting organization at my university, and I sat on the executive broad for each of them. Anytime we had events I would be responsible for making speeches to address the student body. I always included my audience in my speeches by asking a lot of questions to keep them engaged. I would start a lot of my speeches with a joke something to relax my audience and just bring humor to the topic I was discussing. I found that people listen better when they are engaged in what is being discussed vs talking at the audience with a lot of non-personal fact sharing. I would also include a lot of real life experiences with the students sharing my own person experiences with them. This allowed the audience to build a personal connection with me through our shared experiences.

• #11 by Alicia Bittan Sheero on 9/25/15 - 11:01 AM

  

  I would probably consider myself an analytical pundit. I like to research all my products before I actually buy one, and I encourage people to do the same, even if it means taking a lot more time to buy their product. Case in point: I currently have a Macbook Pro 2012 model, which is one of the most absolutely atrocious computers I’ve ever used in my life. it freezes on a regular basis, crashes even more often, and generally doesn’t do a very good job at what it’s supposed to be doing. I fell for the Apple hype a few years ago, and I generally supported it; for the most part, they worked, and the high degree of standardization gave me a lot of leeway to work with. However, making the switch from Macbook to Windows has been difficult for the following reasons:
  1)   I haven’t used a Windows computer in a very long time. I know Windows 10 has come out, but I’ve no idea if it’s any good, or if it’s any safe.
  2)   As a Mac user, many of my apps are going to be useless, since they were designed to be run on a Mac. I need a computer that can run both Mac and Windows partitions, at least for the time being.
  3)   I need a computer that’s easy to fix. Macs are way too expensive to repair, and worse, they’re often impossible to repair on one’s own (a friend replaced his computer’s keyboard, and told me it took three hours to do so).
  In short, I think people need to know how to buy things with information rather than simply because it looks good, or because people say it’s good. I’ve had way too many negative experiences with this computer, all because people said Apple was good, and I feel like if I’d have researched my options a little more, I’d have better evaluated my options.

• #12 by amanda ziadie on 9/25/15 - 11:27 AM

  

  After reading through the blog titled ‘Social Marketing to 4 types of influencers written by Dr. James Barry, I realized that I would be more of an Analytical Pundit. “An analytical pundit can best be described as a person who seeks research to support their vision. They prefer round table forums in a debate oriented setting”. Consequently, marketers can get on their radar with empirical data, conference invitations, trend line reports and book reviews (James Barry, 2015).
  I believe that I am more of an Analytical Pundit because I believe that if you do not have the research to support your vision then your vision may be less credible in the eyes of others. Analytical Pundits ensure that before they share their vision they have done large amounts of research in support of their vision. Many of the traits described fit my personality but also my leadership styles. I believe that many of these traits show themselves while I am also in the workplace. Before I come to a final decision about work related matters, personal matters or school related matters, I always ensure that all my ducks are in a row.
  In my current position as an Accounts Manager in the financial aid office at Nova Southeastern University, before I present my ideas or thoughts to my supervisors I ensure that all the research is done to support my vision. Much like the description of an analytical pundit, when my team and I meet, we usually sit around a large table sharing each of our ideas and thoughts.
     Charles Krauthammer, columnist, physician and political commentator is a perfect example of an analytical pundit. His weekly columns are syndicated to more than 400 newspapers worldwide. Krauthammer actively seeks out references and sources that will not only support his visions and ideas but also completely back them up. He is providing millions of people with information worldwide and so must ensure that it is correct information.

• #13 by Jennifer Flanagan on 9/25/15 - 3:07 PM

  

  When reading the blog post "Social Marketing to 4 Types of Influences", by Dr. Barry, we are shown that the four types of influences are Analytical Pundits, Evangelists, Mentors, and Motivators. When looking at myself I think I fall mostly in the category of a motivator and also a mentor. When it comes to the motivator side of it, I see myself that way because I always find myself leading activities in an engaging and exciting way. I am a dance instructor full time and work with children of all ages, making sure the setting is "entertaining" is somewhat second nature for me. When working the front desk at the dance studio I find myself "selling" our school with personal examples of my time at the studio and my time growing up there. I also see myself as a mentor as well, teaching people things and introducing them to new products and ideas is always exciting to me.

• #14 by Stasa Dziga on 9/26/15 - 10:50 AM

  

  Of the four types of influencers, I consider myself to be an Analytical Pundit. I am very analytical in nature and I require all of the details before I make a decision or have an opinion. I enjoy dynamic discussions, especially with the opposing view, when debaters involved are educated on the topic and give a well thought out opinion and argument. If there are details in question, I automatically jump to Google to reference the most credible source for the answer and acquiesce if I am wrong. I thoroughly enjoy discussions in class and seminars where I can learn from others’ experiences, knowledge and points of view. I like talking about many topics including politics, outlandish ideas, anything trending or any subject matter that incites an engaging, interesting and usually educational discussion. After reading this blog and reviewing the Influencer Characteristics, I would say that I trust and admire other Analytical Pundits more than influencers in the other categories since I agree and respect the process of an Analytical Pundit moreso than the others. I enjoy speaking with people who fall in the other influencer categories; however, I identify most with the Analytical Pundit.

• #15 by Glysel Rivera on 9/26/15 - 2:17 PM

  

  Based upon Dr. James Barry’s blog post, Social Marketing to 4 Types of Influencers¸ I would categorize and consider myself to be both an analytical pundit and motivator. First, I can be an analytical pundit because when it comes to most things in life I am very logical and tend to question everything. I prefer to seek out the information needed to support decisions that need to be made. It can be smallest decision that I need to make and I will examine every aspect of each choice and try to determine the consequences for each one based upon my findings and take it from there. As an analytical pundit I actually do prefer “round table forums in a debate oriented setting.” To me when it comes to debating issues, it’s so much fun because I’m very competitive and to be able to prove a point with the information I’ve found about a particular subject is highly gratifying.
  On the other hand, I consider myself as a motivator as well and this is because even with all the facts I research, I like to present it in an entertaining and uplifting manner. At my job we help other individuals and companies with public speaking, leadership development, and team building, and here I try to make the presentations as fun and interactive for them as possible. For me if it’s not hands on and interactive then people may not absorb the information as well as the normal presentation tactic of deliverance. Also, I like to consider myself to be a positive person that motivates others like my friends and family members when they are down or need a little push.
  As a result, according to the presented influencer characteristics I can be thought of as both an analytical pundit and a motivator.

• #16 by Erika Conrad on 9/26/15 - 5:29 PM

  

  What interesting archetypes Dr. Barry! I find in the workplace and in other areas of life, I represent the Motivator Archetype. I also find that I am more stimulated in an audience from Motivators, especially in an entertaining setting. I relate best to content that is uplifting in an entertaining setting, and it adds more engagement when the content relates to my lifestyle. I also enjoy commentary through a supportive community as I feel it relates best with my high charged energy. I work retail and find that because the team I work with are people pleasers, I get the best results through training when I engage with my team either through insightful videos or fun exercises. I also have a very high energy personality and get better results through interacting with my audience, whether it be at work or at home. My best results have been by using funny or motivational forums to relay my message and incorporating fun exercises gets my audience to truly absorb my message. Storytelling is also a strong suit of mine, which works very well at work in a Motivator Archetype as it is a great way to engage with my team and have them buy into whatever message I am teaching.

• #17 by Ivelisse Aparicio on 9/26/15 - 8:02 PM

  

  After reading Dr. James Berry’s blog on the four Archetypes that Social Media Influencers tend to fall under, I believe I share characteristics with two categories. I am mostly an Analytical Pundit, which is described as “as a person who seeks research to support their vision. They prefer round table forums in a debate oriented setting”. I am mostly this category because I like to be well informed with facts and previous research before sharing information with others or approaching a situation. Even when I make decisions to make a new purchase, I research the product and read several reviews before making the purchase. When it comes to presenting my ideas, I like going straight to the point and providing research to support my ideas. I do, occasionally, show some characteristics from the Motivators category when I provide entertaining examples of how others can achieve something. I also enjoy being uplifting and motivating others to see things in a bright and positive way. For the most part, my personality fits best in the Analytical Pundit category.

• #18 by Watjana Poopanee (Kevin) on 9/26/15 - 10:00 PM

  

  After reading the blog post that was posted by Dr.Jim Barry -- Social Marketing to 4 Types of Influencers, it made me definitely understands the importance about social media influencers. In the content of the blog, Dr.Jim Barry addressed that there are four archetypes of social media influencers, which includes analytical pundits, evangelists, mentors and motivators. If asked me which categories I involve with, I perhaps say that I found myself involved with “Motivators”. Due to the archetypes derived from an examination of a content spectrum, “inspirational” and other spectrum is communication spectrum, which is “engaging” in the motivator’s category.
  
  The reason why I said I associated to motivators because I like to stimulate people to set a goal in their life. As my career, I had been working as a marketing lecturer at a University in Thailand for 2 years before I came to study in the US. Every time that I teach in class and stimulate my students an inspiration, I was very pleasant. Furthermore, according to the content in a blog post by Dr.Jim Barry also stated that, motivators seek ways to stimulate their audiences often in an entertaining setting especially, in the humorous way or motivational success stories. From this sentence, I often tell a motivational success stories when I motivate people. Due to I think a motivational success stories can project evidently the story in the audience’s mind, which is accessible to build energy or inspiration easily for audiences.
  
  Therefore, if match my personality with the archetypes which was stated in the blog post, I can express in the type of motivators. In addition, if I had a chance to be an influencer in social media one day, I would motivate people with an entertaining setting by using the motivational success stories in my way.

• #19 by Bernardo Negron on 9/27/15 - 10:16 AM

  

  Having reviewed the blog post and the accompanying table, it is absolutely clear to me that my personality and leadership style is grounded in the motivator/influencer vein. My personal style relies on entertaining and performing for my audience. I am a highly charged speaker who loves to engage with my audience and to challenge them to be open to lifestyle opportunities.
     By nature, my gifts include high energy, and a real inclination to interact and engage with others. I am very adept with the use of technology to convey ideas and to rally support for my ideas and thoughts. There is no question however, that some of the evangelical traits are applicable to me as well. Again it is the storytelling and the advocacy skills that come to the forefront. My entrepreneurial hankerings clearly fit within the evangelist stratum and that integrates well with my role as a motivator.
     My goal in so many facets of my life, be it professional, charismatic, and otherwise is to strive to bring out the best in other people. Success stories and the creation of an “I can and I will" attitude is imperative and makes the motivator’s role so much more fun. The most rewarding thing ever is to open people’s minds to a variety of possibilities for themselves. To help everyone become their own agent of change is a very rewarding act.

• #20 by Brittany Bucknor on 9/27/15 - 1:02 PM

  

  “So where do you find yourself among these categories? Are you more or an analytical pundit, evangelist, mentor or motivator?”
  
  Although there are four distinct archetypes, I actually see myself as a combination of the Evangelist and the Motivator. The Evangelist has illustrious content that is interpretive with topics of innovation consisting of imagery, storytelling, and insightful commentary. These are all characteristics that I see in myself as an influencer, however these are not the only characteristics that I see in myself and that best fit my personality style. Thus, this is why I see myself as a motivator as well. The Motivator has uplifting content that is entertaining with topics about lifestyle consisting of videos, a high charged format, and community supportive commentary. These are all characteristics I see in myself as an influencer in addition to the characteristics of the Evangelist.
     Also in regard to the opportunities for influencer contribution, I still see myself as the Evangelist and The Motivator. This is due to the fact that they both have opportunities that involve entrepreneurship, inspirational and motivational imagery, fun facts, success stories, and alternative perspectives. These are all features that emulate my influencer characteristics and best fit my personality style.

• #21 by Keyondra LeCounte on 9/27/15 - 2:02 PM

  

  Among these categories, I believe that I am more of a motivator. When going over material, I like to engage and entertain my audience so that the material can be seen as interesting and eye grabbing. I feed off the energy of the audience in the process of gaining active interaction and attention from them. I tend to use lifestyle/real-life situations to assist with topic so that individuals can relate or apply it to a similar situation. During different topics, I lean towards the use of a lot of motion, imagery, and videos at times so that it will keep the viewer actively engaged.

• #22 by Katherine Oliver on 9/27/15 - 2:55 PM

  

  Upon reading Dr. Barry’s post, I found it difficult to determine if I was a mentor or motivator, because I find myself with qualities within each category. However, after further personal analysis I have decided that I am more of a motivator than mentor. I came to this conclusion because I feel that I am ultimately more uplifting and entertaining than I am instructional and informative.
  
  I do feel that my energy and natural charisma would come across more motivating as a thought leader. Through this, I would be able to create a community based on certain lifestyle similarities that would be inspired through the use of fun exercises, motivational success stories and encouraged engagement amongst followers and contributors within the community. I think that I have a natural ability to inspire others to think bigger and would be able to outline fun, inspiring and directional “how to’s” for achievement and success.
  
  While for the purpose of this exercise I am more of a motivator than mentor, I do believe that various qualities of a mentor would naturally become integrated in my thought leadership style. Motivators and mentors both have engaging qualities that I think would work well together as it relates to being an influencer; a motivating mentor, perhaps?

• #23 by Michelle Velazquez on 9/27/15 - 3:45 PM

  

  If I had to classify myself as one of the four influencers I would consider myself to be a mentor. I am a mentor because I enjoy providing people information along with facts and testimonials. I like to make sure my audience believes and understands what I am telling them. “Their audiences seek enhanced performance skills through tactical tips in a Q&A format. Marketers, in this case, can support them with educational aids and expert commentary. (Barry, 2015).” At my current job in Florida Power and Light I am a Coach. I help train and mentor people to become better employees I sometimes do this by being as informative as possible and telling testimonials about how people before the employee I am currently coaching succeeded at the job.
  
  I constantly try to find ways to create a competitive environment and encourage friendly competition for better performance amongst my employees. I have noticed that these friendly competitions are a great way to get my employees to boost their performance. I also make it a priority to answer any questions that my employees might have. I do this by making myself as available as possible. My employees are aware that they can call, text, email, and send me a communicator when needed. Anytime they need help I am there to answer their questions and this also keeps them motivated and engaged.
  
  Overall, I would consider myself to be a mentor to the people around me. After reading this week’s blog posts and influencer characteristics and contributions table I constantly do the things mentioned on the list to keep my employees motivated. Perhaps in the future depending on my work atmosphere I might change this and become a motivator.
  
  References:
  Huizenga College of Business Marketing Blog: Social Marketing to 4 Types of Influencers. (2015, September 15). Retrieved September 27, 2015.

• #24 by Jasmine Range on 9/27/15 - 5:37 PM

  

  I found it difficult to identify myself with just one of the “Social Marketing Types of Influencers”. Although I saw myself in each of the categories, the two that I identified the most with were the Evangelists and Motivators. As an influencer my characteristics are Interpretive, Storytelling, Advocate, Entertaining, Aspiring, and uplifting. I feel that these characteristics as an influencer are extremely important when trying to connect with your audience. The method is also very effective when trying to get your audiences buy-in. If you can entertain and educate your audience at the same time then your level of influence should be paramount to that of your peers. The opportunities for an evangelists and motivator contributions go hand in hand. Through inspirational imagery and energetic delivery, influencers should be able to successfully benefit from discussion groups, packed audiences, fun insights, and success stories. An example of an influencer that demonstrates both characteristics of a evangelists and motivator is Stephen A Smith. His illustrates content is delivered to his audience in an entertaining channel. He is able to connect with his audience through inspirational imagery and fun quotes through high energy and with fresh insights, which is something I identify with.

• #25 by Kay-Dean Walford on 9/27/15 - 7:05 PM

  

  After reading Dr. Barry's Social Marketing to 4 Types of Influencers the two Archetypes that I can identify with is Analytical Pundits and Mentors. This post is interesting to read about the types of influencers (analytical pundit, evangelist, mentor and motivator) and the content delivery format. I identify myself with the characteristic of a mentor, I am interested in instructional an informational content. I like to participate in Q&A sessions, workshops and provide helpful tips that can assist others. In terms of Analytical Pundits I tend to be very analytic at my job and I love to conduct research to support my findings.
  References:
  Huizenga College of Business Marketing Blog: Social Marketing to 4 Types of Influencers. (2015, September 15).

• #26 by Sean Parkinson on 9/27/15 - 7:46 PM

  

  Before reading the blog post “Social Marketing to 4 Types of Influencers” by Jim Barry, I had never put any serious thought into the type of influencer I might be or even wanted to be. I have used the 4 types discussed in the blog (analytical pundits, evangelists, mentors, and motivators) at one time or another depending on what was needed to get my point across. In my current position as a sales manager I find myself using being a motivator more often than any other style. According to the blog a motivator seeks ways to stimulate their audiences often in an entertaining setting. I often myself thinking of ways to stimulate my team to achieve the best results, and it can be something as simple as having a team meeting in the park or having one on one meetings with team members while walking around the parking lot just so my agents can get out of the office and enjoy the great South Florida weather. I strive to be a motivator because I have found that those who are motivated tend to work harder and are able to overcome obstacles.

• #27 by Nabbie Petit-Homme on 9/27/15 - 8:42 PM

  

  These 4 archetypes derived by James Barry from an analysis of the top Social Media Influencers. Each type demonstrates how they deliver content, interact and what methods can be used to boost influencer audience. Among these four, my personality falls into the Motivator category. As a highly confident extrovert, I am usually attempting to capture and keep my audience’s attention through stimulating their emotions. My background in television production allows me to couple those skills with exciting, thought provoking and emotional video content that drives how my audience will interact. Video is a great way to not only entertain but to show and pull the audience into your stories. Whether a happy, success story, or a rags to riches plot twist. I myself am motivated by high-energy, uplifting atmospheres and thrive off of a packed audience.
  
  Motivators are also very driven and results oriented. My life and career is a perfect example and is one of my key ways to illustrating to the audience how to make the most of what they’ve got. How to produce their best work.

• #28 by Kate Barfield on 9/27/15 - 9:11 PM

  

  According to the table, my thought leadership resonates mostly with the mentor personality. In reality, I am very analytical in nature, so I was leaning toward the analytical pundit but decided on the mentor role. This is because while I do actively seek out information and thrive on data to become more knowledgeable for myself, I ultimately use this knowledge to be a resource for others. I enjoy sharing tips and information with others in a mentoring role to guide them to the decision that’s best for them. This description also lends itself to my job as an Admission Counselor in the undergraduate admissions office for Nova Southeastern University. My day is filled with speaking to prospective students, parents and guidance counselors about NSU and college in general. It is my job to be knowledge in many of the areas that families find intimidating about the college search. I take pride in the fact that even if they don’t end up enrolling at NSU, they will be armed with information from someone who actually cares and wants the best for them. From the characteristics grid, my personality style as mentor aligns with the descriptive words of instructional and informative while providing helpful tips.

• #29 by Michelle Lara on 9/27/15 - 11:18 PM

  

  Among these categories, I find myself to be more of a motivator. This is because in order to influence others, I place more emphasis on finding ways to motivate others and influence them to do certain things. I believe that content must be uplifting because others must see the power that they have to do something for themselves. The type of orientation must be entertaining because if people are presented with a motivating message that is boring, the message will not get across and I believe that by entertaining others you can motivate therefore influencing them. The way I am influenced is visually and that is how I try to influence others because providing things like videos and podcasts, people are able to see and experience first hand what I am talking about. The topics that I portray are those of lifestyle because the influencee can see how others are influenced in life in that same way and how they have been able to succeed that way. In order to motivate others, I like to develop different exercises and scenarios that will help them see the true value and would encourage to go out into the world to motivate others.

• #30 by Natavia Coney on 9/27/15 - 11:21 PM

  

  After reading Dr Barry’s post on “Social Marketing to 4 Types of Influences”, I find myself leaning more towards the Mentor and motivator categories. While mentors enhance through tips, Q&A, educational aids, and expert commentary, motivators rely on tasks that include their audience in which they can participate in such as exercises, humor, and motivational success stories (Barry, 2015). As a mentor, I take pride in what I feel is expert commentary that I can provide to my audience. And as a motivator, I find entertainment the best way to engage my audience. Whether it is through storytelling, humor, or inspirational success stories, my energy is what keeps the audience interested. It would be hard to keep up that type of hype through starchy expert commentary, so I would conclude that I find myself more in the motivator category of influence.

• #31 by Nastassja Dean on 9/27/15 - 11:27 PM

  

  Depending on the situation, I can relate to all of the archetypes. Being an educator, I would definitely consider myself to be a motivator and a mentor. The two actually go hand-in-hand. To me a mentor, not only guides but also motivates to yield the best results. As a professor, I utilize educational participative exercises to engage the students. I also share my personal experiences and stories to help them achieve greatness and to keep pushing on past their circumstances.
  Lastly, I consider myself to be an analytical pundit. In the words of Ashley Auger “I will do plenty of research and have all of my ducks in a row before I approach my supervisor or a coworker to present my idea or thoughts”. This is me all the way. For example, there was this time when I wanted to request a raise because I felt like the position was tedious and the expectations caused for a higher pay. Before I approached my supervisor with the thought, I conducted all of my research. I analyzed the job description and gathered up data on how much the position should pay based on education and experience in my state. I wrote up my findings, presented my report to my supervisor at the time and got my raise. It is very rare that I walk into certain situations without analyzing and doing my research.

• #32 by Natavia Coney on 9/27/15 - 11:31 PM

  

  After reading Dr Barry’s post on “Social Marketing to 4 Types of Influences”, I find myself leaning more towards the Mentor and motivator categories. While mentors enhance through tips, Q&A, educational aids, and expert commentary, motivators rely on tasks that include their audience in which they can participate in such as exercises, humor, and motivational success stories (Barry, 2015). As a mentor, I take pride in what I feel is expert commentary that I can provide to my audience. And as a motivator, I find entertainment the best way to engage my audience. Whether it is through storytelling, humor, or inspirational success stories, my energy is what keeps the audience interested. It would be hard to keep up that type of hype through starchy expert commentary, so I would conclude that I find myself more in the motivator category of influence.

• #33 by Lauwana Glymph on 9/27/15 - 11:58 PM

  

  Initially I had decided that I was definitely not an analytical pundit. I’ve never really seen myself as an analytical person because I have always been very creative and artistic. However, after more closely studying each category the analytical pundit category is the most fitting. I am a very inquisitive person. I like to do all my research and ask questions before making a decision. I like to know all the pros and cons. I feel like I am most effective when I am informed and have all the facts. There is usually no gray area with me. It’s either black or white. Although, I do believe that I possess some characteristics from each of the categories. For instance, I enjoy the Q and A aspect of being a mentor and like to help others if I am able. In order to be effective and regarded as an analytical pundit, you have to be knowledgeable about whatever it is that you are doing. Your audience will look to you as the go to person when they want straight facts with no frills. This exercise has helped me to be able to identify with what positions/areas I would be most effective in.

• #34 by Brittani McCray-Fleureme on 9/28/15 - 11:52 AM

  

  Interesting post Dr. Barry. After reviewing the information, I believe that I am a cross between a motivator and an evangelist. When creating content, I try to make it as entertaining as possible. My focus is that once the person is done reading my blog, I want them to feel inspired. On my blog, I talk a lot about my life after graduating from undergrad and issues that I’ve dealt with after my mother’s passing. Although these are difficult topics, I make sure that my content is entertaining, light-hearted, and easy to digest through humor and visual aids. When it becomes too emotional, you run the risk of losing your audience. I can categorize myself both a motivator and an evangelist because both are focused on being instructional. As a former teacher, I always want to teach the reader something. I believe that content should connect you with through the heart and educate you at the end.

• #35 by Steven Mogerman on 9/29/15 - 3:15 PM

  

  After reading and analyzing the blog post, published by Dr. Barry, I went in with an open mind to really be able to evaluate which category i belonged to and I feel I best fit the motivator category. I have never been a huge reader and when I do choose to read I like something that provides humor, a motivational drive and participation. At first I thought I fit best as a mentor as I do like to research information on how to do things although that would just be here and there and the humor, energetic posts will grab my attention and keep me coming back. I see many people fall under the same category as humor does go along way and also gets consumers spreading the message and sharing the post more often as these so called "Bragging rights" so they can provide whimper and joy to others.

• #36 by Evelyn Nina on 9/29/15 - 9:32 PM

  

  Upon examining the different leadership archetypes, I concluded that where I exhibit some strong analytical pundit characteristics such as being analytical and debate triggered, I can definitely be classified as a motivator. At first glance, I thought without a doubt I was an analytical pundit and almost did not read any of the options. Typically, pretty much anything that has to do with being analytical is what I am known for to a fault. What I was surprised to learn was that I actually possess more of the characteristics of the motivator, except for the fact that I definitely do not choose staged performances as my preferred forum. Even though I do tend to examine my content, and I prefer research based information, I would rather deliver and receive the information in a funny, entertaining, and uplifting way. In addition, I value interactive conversations and interactions as a means to communicate and learn. Without these elements, I tend to get bored which then leads to me being unsuccessful.
  
  Evelyn Nina

• #37 by Althia Carty on 9/29/15 - 11:17 PM

  

  From the categories listed, I identify best with motivators. It is most interesting to see how people grow with a little motivation. I have implemented methods of expressing ideas that has materialized into desired outcome. My management style over the years have always been firm, fair with funny. Humor and audience participation works very well in influencing actions that leads to favorable conclusions, demonstrating an outcome based on the actions of the recipient emphasizing that the end result is in his/her best interest. The incentive is enhanced by the fact that members of the audience are empowered to take an action or make a decision leading to success. Employing humor, pertinent examples of certain scenarios, and chronological methods of how something should be done, can help to demonstrate elements of success. A humorous content makes it more receptive and will most likely encourage sharing. Participation gives example of exercises that can lead to actions towards progress. Everyone likes a success story, as it inspires people how to be better and to subscribe to the process. Content that is humorous, participative and have a motivational success storyline are more like-able, share-able, talk--able, engaging, inspiring, and adds some credibility.

• #38 by Diana Attapallil on 9/29/15 - 11:27 PM

  

  When trying to classify myself between the four Archetypes I find myself being a mix of a mentor and a motivator. I would consider myself a mentor, because I try to help and direct people when I can. I try to be informative, instructional, and offer helpful hints for them to be able to accomplish a task or goal. Even though I see these qualities in my personality I also see myself as a motivator. I mention motivator, because I am always trying to be encouraging and uplifting to people in their different endeavors. When I am talking to the person I try to be speak with enthusiasm and have a positive attitude. However, if I had to choose between the two I would decide that I am more of a motivator. To reach my audience I would be more inclined to use videos and speak upon funny motivational topics. I would be very involved in creating a supportive community within my audience and I would also share my audiences’ success stories. Even though I decided I was ultimately a motivator, I believe having a mix of qualities of both archetypes will ultimately help me in my thought leadership. I will be able to be informative to my audience while still being entertaining.

• #39 by Lauren Turkington on 9/30/15 - 10:07 AM

  

  After analyzing "Social Marketing to 4 types of Influencers" I have concluded that I fit in with the archetype motivators. I feel that this best fits my personality. The blog states that motivators are looking for ways to stimulate their audiences often in an entertaining setting. Incorporating entertainment can be so successful in many settings because people may find this way more enjoyable and be able to gain content without even really knowing it because they have something more memorable. Throughout my life I have always been a leader on all of the sports teams I have played for. I have always tried to motivate my teammates by leading by example, keeping a positive attitude and pushing them to do their best. I have loved being a part of a successful team or knowing that there have been teammates who have looked up to me. I feel that throughout my professional career that when I find my passion I will be able to use the motivating techniques to interact with audiences of all different types, whether that be higher management or customers. I feel that interaction, and using sense of humor and confidence in the right situations will leave a lasting impression on your audience.I feel that motivators do this best.

• #40 by Jonnathan Pineda on 9/30/15 - 10:56 AM

  

  In any setting in life we encounter different types of personalities that approach us in all different types of ways. Whether it is a classmate, a tutor, a salesman, or even an event speaker. Depending on how each of these personalities line themselves up in our every day life influence us completely different. After reading Dr. Barry’s “Social Marketing to 4 Types of Influencers”, most of us can easily pick out which type of influencer we are. I personally see myself as a mentor, relying on educational support or personal experience to influence those around me. I find it easy to use my expertise in a specific subject to help answer any questions or concerns someone may have. Although many times my expertise is not enough to support my point, then I rely on some of my motivational skills. Depending on whom it is I am dealing with I adjust my pose, but most of the time it goes back to me being a mentor. I enjoy sharing my experiences with everyone around me whether it is in my personal life or at work. I know there is always someone out there that can benefit from my expertise in a certain topic.

• #41 by Katherine Roye on 9/30/15 - 11:06 AM

  

  After carefully evaluating my personality, I found that I am an energetic person who enjoys helping others, sharing my personal stories of success and motivating people to do what they want and like. I am also very conversational and could consider myself somewhat funny. Then, according to Dr. Barry’s blog post about influencers, I would consider myself a motivator, even though I also have characteristics of other archetypes, motivating is the one that prevails. Regarding the content and communication spectrum, I would range between inspirational and engaging respectively.
  Based on the fact that the topics are usually about lifestyle, the content should be engaging, entertaining and uplifting. The audience looks for aspiring content in a high interactive way. In my opinion, the best way to engage people is actually connecting with them in some way. Therefor, it is understandable that the video format and a high interaction would work for the purpose of motivators.

• #42 by Oliver Lobo on 9/30/15 - 11:10 AM

  

  After reading Dr. Barry’s blog (Social Marketing to 4 Types of Influencers), I see myself as a situational influencer in regards to analytical pundits, evangelists, motivators, and mentors. For example, I tend to adapt my communication style in relation to audience size. As an analytical pundit, I use research to support my ideas and/or points of view. Moreover, I also prefer round table forums in a debate oriented setting. In regards to evangelists, I favor using illustrious content in the form of inspirational imagery in order to get my points across the audience. As a mentor, I enjoy using educational/instructional aids as well as Q&A formats to provide information and/or helpful tips that boost overall performance. In regards to motivators, I like using humor, quotes, fun facts, and audience participative exercises in order to stimulate and maintain audience energy. Ultimately, I see myself as a situational influencer because I like to analyze the audience in order to adopt a communication style that fits best any given scenario and/or audience size.

• #43 by Freslaine St. Louis on 9/30/15 - 11:12 AM

  

  In this blog post, Professor Barry describes four types of influencers. They include Analytical Pundits, Evangelist, Mentors and Motivators. Based on the description of all four types I find myself stuck between the Analytical Pundits and the Motivators. I am very big on research. I like to share information with others and back it up with facts. I am always attending a webinar, a workshop and reading the latest book on different topics of interest. According to this blog post Analytical Pundits seek research to support their vision and prefer round table forums in a debate oriented setting. These characteristics fit me very well. In addition, I am also a Motivator because I love to encourage people to go beyond what they believe they can't do. It's awesome to entertain people, engage them in an activity and watch them succeed. In the blog post, Motivators seek ways to stimulate their audience often in an entertaining setting. I would say I also have a bit of the Mentor type due to my line of work, but I identify more so with the Analytical Pundits and the Motivators.

• #44 by Claudia Sanchez on 9/30/15 - 11:26 AM

  

  So where do I find myself among these categories? Am I analytical pundit, evangelist, mentor or motivator?
  I believe i fell into two categories analytical and motivator. Analytical because i believe in order to share your point of view or vision you need to be very well informed. I like to do intensive research before engaging into anything. One of my personality traits (which i am not very proud of :)) is that i tend to be a bit indecisive when it comes to making the right choice. For me it is very important to see both sides of the coins and make a very "educated" decision. In addition to that, I consider myself a motivator because I like to entertain and while doing so I like everyone to feel involved in the process. I enjoy making people feel comfortable when they are with me. I am a very friendly and approachable person. Which makes it very easy for people to make a personal connection. I enjoy helping people and teaching them better ways to accomplish their goals (within my means of course).

• #45 by Rajaa Amir on 9/30/15 - 11:44 AM

  

  After assessing the different types of influencers, I believe I can fit more into different categories. At times I believe I can be a ‘Motivator’ and an ‘Evangelist’. Both categories are categorized as inspirational, however Motivators are more engaging while Evangelists are known to be more insightful.
  In the ‘Evangelists’ category according to Dr. Barry, they seek more illustrious content that support their perspective and often utilize storytelling concepts to share their views. I find myself at certain times with friends/family to be more insightful in regards to topics then engaging. I like to use pictures and tell stories with heartfelt commentary with using imagery.
  When it comes to the workplace I believe I would consider myself more of a ‘Motivator’. I strive to inspire my employees and co-workers in the work place and continue to engage with them in order to help get the job done. Often I utilize tactics to help entertain them while working so keep them inspired and have ‘fun’ while they’re working.

• #46 by David Glynn on 9/30/15 - 12:05 PM

  

  "So where do you find yourself among these categories? Are you more or an analytical pundit, evangelist, mentor or motivator?" Dr. Barry's blog post “Social Marketing to 4 Types of Influencers” highlights several different and distinct categories in which influencers have been segmented into. Each section has their own qualities, strengths, and defects. When asking myself which group I identify most with I find myself leaning towards the analytical pundit category. These individuals heavily rely on research and development to reinforce their ideas and beliefs. Analytical pundits put their faith into factual information that has been strongly supported by research conducted through professionals. This reliance forces them to keep an open mind and trust that researchers are performing their job thoroughly. It also causes them to remain willing to dispose of old ideas or beliefs that have been proven incorrect via newly discovered research. Evangelist's description also hits close to come as I tend to keep close to like-minded individuals in my life. People who also believe in research, science, and facts. Inspirational imagery can greatly influence people and move them, but I do believe that it should be used to augment an analysis rather than be the center of influence.

• #47 by Camila Minski on 9/30/15 - 12:05 PM

  

  From the four types of influencers, I would consider myself a motivator. Since I was younger and until now, I have always been the type of person who was an uplifting and cheerful personality. I am always full of energy and would consider myself a very social person who enjoys activities that involve social interaction of any kind. I love motivating close friends and family members and since high school I’ve always been involved in such activities. Moreover, personally the content that has the more value to me is the one in which the writer is more aspiring, engaging with the viewers, sharing personal stories in which the content is motivational and/or funny.

• #48 by Kevin Turner on 9/30/15 - 12:19 PM

  

  After reading Jim Barry’s blog post titled "Social Marketing to 4 Types of Influencers" (http://bit.ly/1NMoFmj), I would find myself more in the mentor and motivator category. In the Army they train us as we become leaders to be teachers, coaches, mentors and motivators of our younger troops. Mentors much like in the military can equate to the workforce and marketing in the sense that we use subject matter experts training aid videos, short seminars and even webinars and podcast from senior leadership to the soldiers. These are easily things that could relate in the civilian world where senior leadership could mentor junior executives with their experience and lessons learned on best business practices.
  
  In terms of motivators, nobody does motivation better!! We may be a little harsh in our delivery of motivation and it may be with some salty language but it is proven to be effective. It does stimulate the audience; it takes people who are weak in their skills in abilities and builds them up to believe in themselves making them better team players. Our slogan was once Army of One, meaning each alone is an Army of one because we were motivated to be the strongest soldiers we can be, but together we are an Army of one, strong enough to never be stopped as a single functioning element. Civilian organizations now utilize concepts long seen in the military to motivate their organizations due to its effectiveness. Once again, like mentorship in the military, it is a proven model.

• #49 by Joe L on 10/3/15 - 8:02 PM

  

  Social media has become a very effective and quick way to market products and services and the types of influencers described above are certainly part of the new approach to driving traffic for your business. It is interesting to see how the services sector amasses most of its following through these influencers in various areas.

• #50 by Jim Barry on 10/7/15 - 11:31 AM

  

  A key message here is that there is not one path to social influence building. After my colleagues and I conducted research in this field, however, we found mentors to lead the pack of what we call "thought leaders." Without engaging in audiences, evangelists and analytical pundits may have a lower ceiling of influence. Motivators represent the next highest category of influence. This is why many marketers tap into our emotions with enthusiasm, passion and humor.

• #51 by Muhammad Abbasi on 10/7/15 - 1:24 PM

  

  Influencer is defined as “Individuals who have the power to affect the decisions of others because of their authority, knowledge, position, ore relationship”. I believe that influence simply means that you’ve helped someone make a change or a decision. The changes can either me for my gain, their gain or both and this is up to me as the influencer. I found it difficult to distinguish myself between the following 2 types of influencers: Analytical Pundits and Motivators.
  Analytical Pundits seek research to support their vision. Any type of vision I may have including work related, school related or even life in general. I like to do research and setup a game plan for the steps that must be taken to accomplish the goal. Following characteristics define me as an Analytical Pundits, examined, visionary, presentations, debate triggered.
  Motivators seek ways to stimulate their audience often in an entertaining setting. I do feel more like a motivator because I like to maintain high audience energy where I try to engage the audience by asking them a direct question. I like to user personal motivational success stories and humor to keep the audience attentive and engaged throughout the presentation. Following characteristics define me as a Motivator influencer, uplifting, stage performance, aspiring, high charged.
  I feel that I fall into both these types of influencer but if I had to select one between the two, it has to be a Motivator Influencer.

• #52 by Nicolas Kaswalder on 11/3/15 - 1:20 PM

  

  This particular blog post of "Social Maketing to 4 types of influencers" is really interesting and relates to our day to day activities and our future in business. After reading it I can see that the power of marketing is increasing enormously and people are starting to realize the usefulness of this area. Considering the four types of influencers I can relate more with "motivators" due to the fact that I have good leadership skill and I like to influence others with my ideas or my behaviors.

• #53 by Lauren Berman on 11/4/15 - 3:28 PM

  

  I find this article very interesting and helpful because it breaks down different ways people are influenced and gives insight on how they work. This can be very helpful in a job situation when working with a different type of influencer then yourself. I find my self using different strategies depending on the situation. Although the one I’m most confortable working with/as is an Analytical Pundit. I like to research and gather as much information as possible in order to get the desired results.

• #54 by Kaniel Bramnick on 11/5/15 - 3:28 PM

  

  My conclusion from reading Jim Barry's blog post "Social Marketing to 4 Types of Influencers" on (http://bit.ly/1NMoFmj) I discovered how intricate yet so common these Influencer Archetypes are in our world today in most every industry. It is an incredible opportunity we have to be part of influencing society in one form or the other. Sometimes we fail to realize the influence we truly possess in our own circle of influence. I found it interesting the comparison specifically in sports from Analytical Pundits, Mentors, Evangelists, and Motivators. It details the individuals personal life while showing their place in communicating and transforming our world to what it is today. In defining these four. I found myself in every category, however, the one that personified me the most was "Motivators" because I find ways to encourage people and build understanding for people and audiences rather quickly. In a way, I thrive more in that setting than I do when I am not speaking actively. In conclusion, I feel my strength in being persuasive and analytical is in the "Motivator" category.

• #55 by Brittani Fox on 11/8/15 - 8:23 AM

  

  The blog post titled "Social Maketing to 4 types of influencers" is quite interesting as it stresses the importance of marketing leaders to an organization. I thought it was quite accurate when the article goes to discuss that podcasts and blogs have become the quickest and most affordable way to grow an audience. After reading the four types of influencers I would categorize myself as an "analytical pundit" as I prefer the research and debate of data aspect to marketing.

• #56 by Paul Graham on 11/17/15 - 10:20 AM

  

  After reading this blog post, I find that I identify most as an analytical pundit. Analytical pundits are vision oriented and prefer empirical data that support their overall vision. My approach in solving an issue has always been centered on valid research to support my vision. Being analytical is one of the main reasons why I chose to attend law school. I am a very competitive person by nature. As such, I find it very gratifying to put forth a clear and concise winning argument based on hours of preparation through exhaustive research. I firmly believe that the individual with the most comprehensive research will almost certainly prevail in a debate oriented setting. Proving your credibility amongst your peers impacts your ability to get on the radar of key influencers.
  
  As an analytical pundit, I have opportunity for influencer contribution through various avenues, such as conference and guest lecturer invitations, trend line reports and book reviews. There is also a media avenue for contribution through reports and infographics. People want logically tested and proven results through supported research. As an analytical pundit, I bring those qualities to the table.

• #57 by Johanna Mejia on 11/17/15 - 3:05 PM

  

  As I was reading Dr. Barry’s article on “Social Marketing to 4 Types of Influencers” I saw myself falling under each category (analytical pundits, evangelists, mentors, and motivators). This article was well-written and it provided useful information towards a subject that I did not know much about. It was interesting to see how each of these four archetypes distinguished from one another. During some point in people’s lives, I believe that each person’s personality reflects each of these influencer characteristics. Given certain circumstances and the environment we are in, our personality can echo any of these four archetypes. I can relate to the evangelist and mentor category the most but I see myself as an evangelist. For me pictures are worth a thousand words. I am a visual person and enjoy including picture worthy content in the work I do. I am a fan of discussions groups and supports groups. These groups are a great way of meeting new people and getting your point across in a unique manner. Interacting with people in a storytelling format fits my personality and I enjoy listening to podcasts media. According to Dr. Barry, “marketers can contribute to their cause or insights with heartfelt commentary and inspirational imagery”. I am a sucker for heartfelt comments and anything having to do with making people feel better.

• #58 by Andrea Santander on 11/17/15 - 6:03 PM

  

  I find it so interesting how well this categories describe leaders and influencers, I think any influencer can definitely fall into any of this archetypes, I believe the key to optimize our social media channels as an influencer is to understand what category each one falls into, by identifying which archetype each of us fall into we can better target our audience and serve appropriate content that will increase engagement. If I was an actual influencer I would find myself as the “Motivator” type, as I believe most of my content will have the nature of entertaining, inspiring and motivating. I currently work for The Walt Disney Company and have a passion for “Selling” Happiness, and what drives me is doing work that will ultimately make people happy. I believe although we all don’t even have a Klout score, social media has created a path for everyone to actually influence others even if it just is in a small scale. Recognizing our characteristics as influencers will ultimately impact our content and our audience engagement, so I will definitely keep in mind makes a motivator and be sure to leverage content suited for my target audience including participative exercises, motivational and success stories.

• #59 by Jennifer Pina on 11/19/15 - 11:41 AM

  

  After reading, the blog post “Social Marketing to 4 types of Influencers” posted by Dr. James Barry, in the Social Media section, of Nova Southeastern University HCBE Marketing Blog, I would consider myself to fall under all four of the categories, Analytical Pundit, Evangelist, Mentor, and Motivator. Under the Analytical Pundit category, I am always looking for research to support my message to the audience. I would also fall under the Evangelist category because I am outspoken on things I believe to be important and will advocate for these causes. I also believe to have qualities of a Motivator as I look for ways to include the audience perspective and include their viewpoints into the conversation. Finally, as a Mentor, I want to enhance my message with educational aids. In addition, I always try to provide useful instructions to my audience on the correct way to doing things. In closing, I find that I always try to incorporate educational, inspirational, insightful, and engaging content when addressing my audience; however, it depends on the occasion or audience for me to decide which one of the four types of influence, Analytical Pundit, Evangelist, Mentor, or Motivator, in order for me to choose the best method to convey my message.

• #60 by Jeneille Greenland on 11/19/15 - 8:34 PM

  

  Social Marketing to 4 Types of Influencers written by Dr. James Barry raised some very interesting points. The power a marketing we have seen has contributed to the development of businesses today. As an individual, I find that I can relate mainly to a motivator. Though I believe I have traits of a mentor, I have found that having a sense of humor helps in making any decision and situation better. Marketing I define as a creative of way of any thought process in gaining awareness. With a creative mind one must be able to develop an energy that would drive people's involvement.
  Grabbing an audience can never be robotic so with all four categories mentioned they all demonstrate the ingredient to having a effective content.

• #61 by DEBRA L GORAD on 11/20/15 - 3:14 PM

  

  Dr. Barry's blog post "Social Marketing to 4 Types of Influencers" describes four archetypes of influencers in social media. At first glance, I found it difficult to choose only one category. I felt that I had characteristics from each of the categories. However, If I had to select the one that best fits my personality style, it would be the mentor.
  
  I have always been very responsive to others and I have been told many times that I am a good listener. I am always looking to improve my knowledge and skills as shown by my commitment to lifelong learning. I love to share information that will help other individuals to improve their skills, performance, and lifestyle. This is best evidenced by my career choice in Human Resources. My areas of expertise include training and development, performance management, and employee relations. I have been involved in employee training seminars, managerial workshops, as well as individual coaching. It gives me a great sense of accomplishment to be able to transfer my knowledge to help others improve and succeed.
  
  I do consider myself to be engaging with my audience. I really do thrive on webinars, workshops, and audience engaged forums. I have always been an advocate of sharing best practices both personally and professionally. I am dedicated and have a strong commitment when working with others. I like to inspire others to do what is right and what is best for them. As a mentor, I thrive on sharing my knowledge and interacting with others.

• #62 by Alysse Llerena on 11/20/15 - 11:45 PM

  

  Amongst the categories and characteristics stated, I find myself as an insightful, inspirational and emotional individual which a qualities that describe an evangelist. An evangelist is an individual who influences their audience with the art of storytelling. They have a natural ability to promote what they believe in and are passionate influencers. In a business point of view, these are individuals in other terms that share company values if like-minded values are in common. Marketers may enhance their storytelling ability by providing evangelist with content containing educational aids for example as mentioned in the blog. As evangelists, we have the innate ability to teach others in a persuasive demeanor through our emotions. Our audiences conform to our ways of speech through our purpose and strong drive. We use our talent of persuasive and storytelling to recruit others in seeing our vision and voice.

• #63 by Elicia Mitchell on 11/21/15 - 4:03 AM

  

  This post was interesting to read about the types of influencers (analytical pundit, evangelist, mentor and motivator) and the content delivery format. Based upon Dr. James Barry’s blog post, Social Marketing to 4 Types of Influencers¸ I would categorize and consider myself to be more of an analytical pundit. “An analytical pundit can best be described as a person who seeks research to support their vision. They prefer round table forums in a debate oriented setting”. Consequently, marketers can get on their radar with empirical data, conference invitations, trend line reports and book reviews (James Barry, 2015). Analytical pundits put their faith into factual information that has been strongly supported by research conducted through professionals. I am a person that has to research everything and anything in before to making a decision. I like to know all the pros and cons and have to read reviews to find solid evidence from credible resources to support my vision. Especially in the work setting this trait is prevalent and pulls out my analytical side. When it comes to presenting my ideas, I like going straight to the point and providing research to support my ideas.

• #64 by Yenlik Baimukhanbetova on 11/21/15 - 7:34 AM

  

  The four types of social marketing influencers, as described by Dr. James Barry “Social Marketing to 4 Types of Influencers” post, include distinct elements of effective content delivery and communication. All four categories are applicable to specific audience and purpose. It is important to understand primary attributes of each influencer type before selecting one as part of the marketing strategy. Having analyzed the key attributes of each influencer type, I can mostly relate to those of the evangelist. Evangelists exhibits such characteristics as insightful commentary and extensive use of storytelling as an interaction forum. Moreover, the recurring theme of the discussed topics evolve around innovation and entrepreneurship, which I find inspiring. The use of recognized imagery and media to support the claims is one of the most preferred methods for evangelists and I can certainly relate to such techniques when getting my message across. Form of interaction with others includes insightful perspectives into one’s point of view through storytelling and alternative perspectives. As an evangelist, I find the use of inspiration imagery and conceptual media as effective tools especially when interacting in a discussion or support group forums.

• #65 by Claire Jackson on 11/21/15 - 9:40 AM

  

  They say that “knowledge is power” and I believe this is true. If business owners or bloggers understand the type of influencer they organically are, they will be able to more effectively reach their audience. Based on the profile of the types of influencers provided by Dr. Barry, I immediately identify with being a mentor. I envision myself delivering instructional and informative content to those that are seeking to improve themselves. Most of my colleagues have often approached me to provide advice on various topics and I have always been comfortable being that resource. This path to thought leadership best fits my personality due to the fact that I have an intense desire to help those persons who desire to acquire the skills to improve their lives. I often purchase a number of products on amazon.com and will often post a review when I am of the opinion that a product does what it promises or misses the mark. I witnessed the growth of online mentors a few years ago on YouTube and other blogs with make-up and hair tutorials and have seen how major brands have used these mentors to reach their target audience. I think that it is critical for marketers and business owners to understand what category of influencer they fall into so that they may plan an appropriate strategy for reaching their target audience.

• #66 by Bruce Campbell on 11/21/15 - 10:55 AM

  

  Dr. James Barry has distilled four personality types, Influencer Archetypes, into a succinct set of definitions describing characteristics of Analytical Pundits, Mentors, Evangelists, and Motivators. When reviewing his blog, I found my influencer archetype closer to that of the Evangelist. Here’s why – storytelling! I am the king of backstory introductions. It began (here comes the backstory!) when I was little. Our family made a routine monthly trip from the city to visit my country relatives. My mother had 12 brothers and sisters and they all went home for a kind of monthly family reunion. After dinner, the family gathered around the sitting room and told stories. My uncles told stories of battles they experienced in WWII, Korea; and stories of riding horses to school or hand-me-down clothes, or sweeping dirt floors in their home growing up. They were farmers, ranchers, hunters – cowboys. As a child, I was riveted to these stories. These stories, the family gatherings, and storytellers themselves, shaped my childhood and influenced who I am today.
  This storytelling type format resonates with me. Dr. Barry in his blog stated that Evangelists and their audiences use a storytelling format when interacting and contributing to each other’s blogs, etc.; and, that they do so with heartfelt and inspirational responses. I am exactly that way. I had no idea how much my upbringing shaped and molded the way I am today.

• #67 by Brad Bazemore on 11/21/15 - 6:18 PM

  

  Of the four archetypes that Dr. Barry discusses in the blog post, "Social Marketing to 4 Types of Influencers,” I can mostly identify with the Evangelist influencer type. Furthermore, I am also most influenced by other evangelists. I enjoy hearing a powerfully compelling story based on personal experience that relays an important life lesson. For example, hearing a self-made millionaire/entrepreneur interviewed on a podcast such as EO Fire with John Lee Dumas, has a much greater influence on me then reading some run-of-mill self-help book about entrepreneurship. Personal stories are far more inspirational and heartfelt because they are based on actual experience. The mistakes made and lessons learned through personal experience holds a lot more weight than simply giving general business advice or leadership.
  
  Also, I tend to illustrate my point in ways that draw in the listener and gain their interest. When I am explaining a topic that is important to me and that I feel can of help to someone, I will attempt to include only the details that I feel the audience will easily relate to or find personally appealing in order to gain their attention and then I can interject other key details more easily and effectively.

• #68 by Daniella Jordan on 11/22/15 - 10:12 AM

  

  I would consider myself to have the influencer characteristics of both an Evangelist and a Motivator. According to the blog, Evangelists seek more illustrious content that supports their fresh leading edge perspectives. Their audiences seek enhanced performance skills through tactical tips Q & A format. Marketers can then support with educational aids and expert commentary. Motivators seek ways to stimulate their audience often in an entertaining setting and include motivational success stories.
     I think in order to connect with people its all about education and inspiring. Showing people the good in themselves and what they are capable of. I was a sales rep for almost 5 years for a hospice provider. Now hospice is a very misunderstood service and there are many myths about it. People don’t even know what it is or they think they know what it is. Long story short is that it is an amazing service that provides quality of life when a loved on has a terminal prognosis. There are so many healthcare workers that have the ability to help their patients if the knew bout the services. It was my job to visit all the Assisted Living Facilities in Palm Beach County and “sell” hospice services. I positioned myself as an educator, as a resource to them. I shared success stories, and testimonials of other people who were on services or their family who had loved ones on service. I taught them how they could provide better care to their patients and how we could help and they could actually live longer with a better quality of life. They loved it because not only did they love their patients but they are also a business and more help and keeping their beds full was a win-win. I would have partnership of care meetings and position them as if they were the experts and ask them to share with me their stories. I would position them as having the power, authority, and knowledge to make such a difference in the lives of their patients and their families every single day.

• #69 by Justin Whitford on 11/22/15 - 5:27 PM

  

  Without a doubt, I fall into the Mentor and Motivator archetype of influencers. Being a gym owner my entire job really revolves around me being this type of person. Even in my prior career as a military officer my job was to influence and motivate troops to get them to do what I needed them to do to be successful and that has certainly carried over into my business.
  On a daily basis we are uploading blogs and informational videos in order to help motivate our followers. Additionally we find ourselves adding a lot of humor and/or heartwarming stories into our content, which helps with maintaining audience energy. A lot of what we do is VERY positive and changes peoples lives for the better so when we post stories of our clients successes that really helps boost our brand to anyone following us who may not necessarily even be a member at our gym. Content could include what to eat, how to perform a movement, good stretches for certain troublesome areas of the body, etc. We are being leaders and motivators in the sense that we are putting the information out there and leading by example.

• #70 by Stephanie Sosa on 11/22/15 - 5:32 PM

  

  Out of the four types of influencers I identify the most with evangelists and motivators. Evangelists lead with passion in order to motivate and share their ideas. I’ve always believed that I work best when I am passionate about the subject whether it be a course project, a work assignment or sport. I enjoy storytelling and interacting with others. This is one of the reasons I studied Environmental Communication. While many of my peers feared public speaking I wanted to learn how to lead discussions and inspire others for a good cause. I also see myself as a motivator because I am the type of person who loves to entertain others. During presentations I always enjoy using humor, music, and videos to capture the audiences attention and motivate engagement. Both evangelist’s and motivator coincide with my personality and the person I strive to be in my personal and professional life.

• #71 by Amanda Velazquez on 11/22/15 - 6:18 PM

  

  Thank you to Dr. Barry, for posting the article, “Social Marketing to 4 Types of Influencers”. After some thought, it’s natural to assume that all archetypes could apply in some way. No personality is the same – therefore, no archetype will capture someone’s attention completely. However, the one that most applies to me is Motivator.
  
  I think this archetype not only compliments my overall personality, but relates to my strengths in the workplace as well. One of my greatest strengths in the workplace is belief – if I believe in what I am working on, if I believe in who I am working for, I myself am motivated to succeed. I am fully engaged and inspired to do well. Similarly, Dr. Barry’s archetypes categorize the motivator as someone who not only wants to engage the audience, but inspire them as well. I appreciate the Evangelist aspect of being a storyteller, but I think that can still be done as a Motivator. The Motivator archetype is not limited to storytelling – that is just one of the many ways a motivator can capture an audience.

• #72 by Lashaye James on 11/22/15 - 7:00 PM

  

  After reviewing the information provided on the blog, I find that I am more of a mentor. For me this was a hard choice between mentor and motivator. However, I think the difference would be the fact that a motivator energizes their audience to reach a goal but a mentor provides useful and practical tips and tools. I chose mentor because I am always helping my family and friends with their budgets. I come up with plans and spreadsheets for them to follow and use in addition to tips on saving and investing. Therefore I think mentor describes me the most.
  Also, I do agree that mentors seek expert advice and opinions. I would be beneficial for marketers to offer some type of tools that are useful in reaching goals. To mentors are there side by side with their audience and offers a type of support that makes draws them in. They offer a certain kind of intimate support. For example, Suzie Orman, I love watching her show. She provides tips that can be used in everyday life and whenever I watch her show or read her blog it’s like she’s there with me. She’s very personable and a good example of a mentor.

• #73 by betsy on 11/22/15 - 7:27 PM

  

  I identify myself as an analytical pundit, anytime I want to implement or recommend a product or service I feel that history data proving the quality of my recommendation is required to back up my opinion. Also, there is no better way to sell or promote an idea than supporting through facts your vision. I agree with the study that Analytical Pundits seek research to support their vision. However, I disagree about the round table forums in a debate oriented setting. I don’t enjoy confrontation it makes me feel very uncomfortable; and I think that is why I prefer to prove my ideas with facts and data so my research shows the veracity of my opinion. With this technique I do not believe persuasion is necessary since all the facts have been shared. In addition, I can consider myself part as a motivator; I enjoy sharing my experiences using humor, personal stories and uplifting examples.

• #74 by gabriel felix on 11/22/15 - 8:18 PM

  

  After reading the blog post, i find myself to be more of an analytical pundit, although I can associate my personality with a bit from each of the four categories. I associate more to the analytical pundit area because of my tendency to analyze and over think everything. Especially after being in graduate school, I like to research and find as much supporting details as possible when it comes to making an important decision. The same goes to my performance in the work place. I like to me informed of things in the company that can or will affect me. If there is something that I feel I am unfamiliar with, I will find a source and conduct the necessary research. Similarly, I learn and function better in a team environment. This is mainly because I like to talk with peers and learn about the different points of view on a topic, then , come to a consensus and make a decision that will support the vision of the group.

• #75 by Leonard Byrd on 11/22/15 - 8:56 PM

  

  I find myself as a motivator. I had to motivate my team members in high school and college to push beyond their limits. By doing so we did achieve great success throughout the years. I motivated myself to push my own limits as a professional. In doing so it motivated others to follow my work ethic. I was a mentor to young athletes who turned professional in the sport of track and field. I would tell them my success stories and my failures. I didn’t want them to make the same mistakes I did. I spent 7 years as a collegiate coach. I motivated many young men and women to achieve individual and team national championships in division I & II athletics. I coached professional athletes for over 4 years which included national champions, world champions and Olympic bronze medalists. I like to uplift and entertain my athletes. The only way to motivate in sports is to make it fun. You have to create fun exercises that help them achieve their dreams and drives them to come back to practice the next day. I’m a very high charge person. I took that same success I had in track and field to the corporate world where I implanted my style to help create a successful team.

• #76 by Brooke Sherman on 11/22/15 - 9:26 PM

  

  The above blog post on Social Marketing to 4 Types of Influencers was very thought provoking. After reading it with close attention being given to each of the influencers described, I believe that the description of the Mentor and Motivator best suits me. The supporting table, detailing the characteristics and opportunities for influencer contribution align most closely to my particular field of work as an entrepreneur, which is heavily based on leadership training with respect to network marketing and leadership.
  
  The content objective of the Mentor is Instructional. The preferred media that I often use in conducting trainings and workshops is webinars. With the Motivational influencer, the content is uplifting and with this role, I typically utilize videos to make my contributions more humorous, candid and engaging.
  
  However, I can honestly say that each of the influencer’s characteristics appealed to me to some degree as I have been and more than likely will be in a setting that requires me to take on the characteristics of analytical Pundit, and Evangelist, once more.
  
  
  Brooke Sherman

• #77 by Sharon Moreta on 11/22/15 - 9:42 PM

  

  Among the four categories described in Dr. Barry’s blog post, I find that Analytical Pundits best reflects the characteristics that I share. I seek research in almost all of my purchase decisions; however, this is not limited to just purchase decisions. I like to see what’s on trend and I also want to hear what others are saying. It is important for me to hear other people’s experiences so that I can determine what type of experience I will likely have with the same product or service. As described, I like round table discussions where a healthy and productive debate can take place. I also find reports very helpful as they are a great way to convey information to the target audience being that they provide summarized information of key areas. A more in-depth look would be reviews, which analytical pundits also make great use of, where the audience can get a detailed account and a more informed decision can be made. Motivators is also an area that I can relate to because I like the use of humor to attract the audience. In addition, I like the use of motivational success stories – both for myself and also to inspire others – because this will assist the user in help place the user in their place and imagine that they too can be successful. Still, I am a person who likes to research and I hardly make a decision with conducting some type of research to gather evidence, opinions – both expert and not, and real world experiences.

• #78 by Sharon Moreta on 11/22/15 - 9:45 PM

  

  Among the four categories described in Dr. Barry’s blogpost, I find that Analytical Pundits best reflects the characteristics that I most share. I seek research in almost all of my purchase decisions; however, this is not limited to just purchase decisions. I like to see what’s on trend and I also want to hear what others are saying. It is important for me to hear other people’s experiences so that I can determine what type of experience I will likely have with the same product or service. As described, I like round table discussions where a healthy and productive debate can take place. I also find reports very helpful as they are a great way to convey information to the target audience being that they provide summarized information of key areas. A more in-depth look would be reviews, which analytical pundits also make great use of, where the audience can get a detailed account and a more informed decision can be made. Motivators is also an area that I can relate to because I like the use of humor to attract the audience. In addition, I like the use of motivational success stories – both for myself and also to inspire others – because this will assist the user in help place the user in their place and imagine that they too can be successful. Still, I am a person who likes to research and I hardly make a decision with conducting some type of research to gather evidence, opinions – both expert and not, and real world experiences.

• #79 by Stephanie Rohloff on 11/22/15 - 9:53 PM

  

  Thought leaders are experts in a given industry or discipline. Given such expertise, they share their insights and knowledge to the community. In marketing, they use their expertise to build brand and create sales (Hayes, 2012). Among the categories, I find myself belonging to the mentors. Mentors are those who always try to educate. They continuously find ways to improve their courseware for instructional use, such as for workshops. Their main audience are those who seek their teachings, tips and techniques (Barry, 2014). Mentors create content that are instructional that leans toward providing information. Their topics are mostly performance topics which are commonly used in workshops, webinars and eBooks. Generally the orientation of influencer contribution is training while the content is educational aids in nature.
  
  All in all, this path to thought leadership bets fits my personality style in many ways. First, I am a very organized person and this translates to the way I create my content. Comparing all the categories, I am more inclined towards the creation of instructional materials. I organize my materials toward an informative piece, whether it is a simple instruction or blog. Second, I value information and base my decisions on the information that I have. This is the same when it comes to my writing and in the creation of content. I gather all pertinent information, arrange them to educate or provide information that can help guide the reader. Third, I am highly critical. This also translates to my writing and in the creation of content. Whenever I find something to criticize, I gather information and provide ways on how it can be improved. Even in simple book or movie review, this is the process that I take. Taking all these into consideration, these would be a great asset for me in thought leadership, specifically as a mentor.
  
  
  References:
  
  Barry, J. (2014). Social Marketing to 4 Types of Influencers. Retrieved from Nova South Eastern University: http://www.business.nova.edu/marketing-blog/index....
  
  Hayes, J. W. (2012). Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership. Hampshire: Harriman House.

• #80 by Jamainne polius on 11/22/15 - 10:48 PM

  

  After reading this post, I believe that I fall into the Evangelist category of influencers. My reason behind this selection is simply based on my knack for storytelling. It seems that during every debate or meeting of the minds, I have a story associated with the topic that can help persuade others to believe in my point of view. The storytelling is not only effective, but also interesting as it is ever changing. The ideas that are often culminated through this behavior is sometimes innovative, and mostly illustrious to help convey the message.

• #81 by Caitlan Apping on 1/14/16 - 6:29 PM

  

  This was a very thought-engaging article that allowed for self-analysis. Based on my own preferences, if I were in the position to influence a large audience I believe I would fit the archetype of the motivator. Humor is the one thing that makes lectures in class pass by much faster than usual and I always enjoy hearing about success stories.

• #82 by Amanda Tivenius on 3/30/18 - 11:10 PM

  

  After reading this article, I thought about what type of an influencer I would be and recognised myself as a motivator, as I like to use humour to bring interest to a post. I can also recognise myself as an evangelist as I often look for new creative ways to share my content, and I like to share personal stories in order to make the content more relatable. I see more and more mentors in the marketing world as companies tend to offer solutions and showcase their usefulness and knowledge through workshops and educating content, to make the customers trust them and in the future be willing to purchase further knowledge. I believe these are all successful ways to market yourself or your company.

• #83 by Shaun on 7/29/18 - 2:20 PM

  

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