Huizenga College of Business Marketing Blog: The Rise of Creativity

The Rise of Creativity

May 16

posted by Alysse Llerena in STUDENT MARKETING POSTS | 65 Comments

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It seems that engagement is of high relevance in businesses nowadays, thanks to social media outlets such as Pinterest, Facebook, and Instagram. Due to the tremendous growth of e-commerce within the past ten years, businesses have invested more dollars in enhancing their brand’s image to tap into the mindsets of X and Y generations with the assistance of creativity.

First, brands must strategically plot the best approach in developing universal communications and summarize what they stand for (Chow & Baack, 2016.) By providing an accurate image, brands portray the solitary nature of the organization and what they sell. Each social media outlet reaches consumers in alternative ways, so it is imperative for brands to select the method to voice their message and build valued relationships. Snapchat, for example, would be an excellent medium for B2C markets since it is used to share exclusive moments of the present within a matter of ten seconds. From a consumer’s perspective, it is valuable to receive the privilege of visualizing what a company does and how it creates value through Snapchat. It also enhances psychological reinforcement, provides a service, and plays with their purchasing power.

Tumblr, on the other hand, serves as a blog where users can post images, intuitive quotes, short narratives, and videos. Account holders range from mid-teens to mid- twenties which gains branding expansion with the youth who is a primary target market for brand longevity (Gahran, 2012.) Unlike Facebook, Tumblr accounts are visible to the public whether they have an account or not. It is imperative for businesses to use generic hashtags and continuous daily postings of content portraying the business to gain awareness. Overall, organizations must create interactivity, delivery, and shape consumer experiences to heighten creative profit growth.

References

Chow, K. E., & Baack, D. E. (2016). Integrated advertising, promotion, and marketing communications (7th Ed.). New York, NY: Prentice Hall.

Gahran, A. (2012). A quick guide to using Tumblr for business. Retrieved February 07, 2016, from http://www.entrepreneur.com/article/224084

Alysse Llerena is an M.B.A. student in the Huizenga College of Business studying the innovative strategies of Marketing. For inquiries, you may contact her at al1596@nova.edu

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#1 by Mike Olivier on 5/17/17 - 11:03 AM

Good article. Personally, I don’t have any accounts with the few social media outlets mentioned. I agree that brands should increase their presents within social media. Social media will allow companies to build relationships with customers. You mentioned how businesses have invested more in enhancing their brand’s image. Yet few brands have generated meaningful consumer interest online.
#2 by ANDRES PARRA on 5/17/17 - 7:46 PM

I couldn't agree more with this post. Social media channels are one of the reasons that made me choose marketing as career. Nowadays engagement is everything for business. Companies as SEARS, Macy's and others have been closing a lot of retail stores because they "discovered" that the market is changing, changing to an online world. But online sells are not the end of this view, an online world means a tremendous field to cover and discover, today, brands and celebrities are using social media to reach people. But why? Well, Social Media are a cheaper and easier way to reach the audience. Platforms such as Instagram or Facebook even let you select the target audience of an advertisement. Today, people spend more time using their phone (the main way to get into social media channels) than watching T.V or listening radio. Another example that supports this idea, is that companies such as "IGN" (a San Francisco–based games and entertainment media company) has their own spot on snapchat, where they upload many reviews, jokes, culture of the company and more, all with the purpose of creating engagement and earn subscribers.
#3 by Melissa Hernandez on 5/17/17 - 8:48 PM

Any company who does not value the importance of social media is a company that is not willing to move forward with the times. Nowadays, people want information quickly, and the best way to do it is through social media. Social media gives companies access and insight to customers that they wouldn't have otherwise. The simple notion of which item of clothing received the most "likes" on Instagram tells that fashion company so much.
#4 by Natalia Carvajal on 5/17/17 - 9:53 PM

Although I agree with the author I think it is important for brands to know their goals in order to effective use social media to accomplish their goals. While social media outlets such as Snapchat support companies on their brand awareness goals they lack engagement due to its current capabilities since the consumer is unable to click to be redirected to a company’s sites. It also has a limited capability to measure performance unless the company decides to sponsor a filter and based their measurement on the amount of filters used overall. Other similar outlet that has becoming very strong is Instagram. It allows companies to perform both branding and performance effort campaigns (since the customer is able to click and be redirected to the company’s site or even to download their app which may lead to a purchase and the end). It also allows companies to have all data on one same platforms which makes it easier to compare their campaigns and shift money whenever necessary in order to meet its goals.
#5 by Naser Al Doseri on 5/17/17 - 11:16 PM

Since the inception of Social Media, Companies' marketing strategy transformed toward social media tools to reach and interact with customers. Social media consider owned media for companies to communicate to their customers. My point of view is social media help SME’s (Small & Medium Enterprises) to introduce them self in the marketplace with Zero cost. As we know that start-up businesses facing difficulty in marketing their products or services in terms of funding and knowledge.
#6 by Yevgeniya Green on 5/17/17 - 11:29 PM

In today's massive social media age advertising through the traditional medium of television, print and radio is no longer as effective and productive as is social media. Social media segments can target a broader range of age groups, ethnicity and geographical areas. The power behind this message can enhance the speed of delivery of the brand, can reduce cost of production and advertisement cost and is more effective in reaching your maximum target market. The psychological growth can be tremendous and the creativity from the company side only benefits with continued marketing.
#7 by Renato on 5/18/17 - 8:39 AM

Very good article, however, I have to say organizations will need to continue to enhance creativity or else they will phase out. (I.E MySpace) Snapchat must find a source to help generate revenue avenues or in my opinion they will also phase out. I do agree as a consumer, it's extremely valuable to view a company and how it creates value in our society.
#8 by Allyson Arias on 5/18/17 - 10:12 AM

I agree tremendously with this post. Now or days everyone with a phone has a social media account such as: Snapchat and Tumblr and what better way of advertising a business than through social media where you get people of all ages viewing your advertisement. Companies like YouTube base their income on advertisement which you see are able to before you see the video. It is good way to get new customers and promote new ideas to the world. For instance Instagram now has sponsored post that pop up about different clothing companies that I’ve never heard of before but if it looks nice I will open the link because I liked the on piece of clothing they had showed in the sponsored picture therefore they would most likely gain new customer. Advertising a business online allows you to reach a greater population of people that otherwise you would not be able to reach.
#9 by Nicholas Portlance on 5/18/17 - 10:42 AM

I definitely agree that companies should now see social media engagement as a requirement to maintain relevance and customer relationships. However, I think companies need to tread carefully when engaging customers through these platforms. Additionally, the platforms themselves should be careful how they present the information. Tumblr, Snapchat, and Twitter are all great ways to reach your customers or potential customers but it would be wise to remember that these tools are for providing a social experience. No one signs up for an account because they are looking for companies to offer them goods or services. I think an indirect and organic approach would be best, over more overt marketing techniques used in more traditional channels.
#10 by Ashley Duncan on 5/18/17 - 12:34 PM

This was a great article and touched on an important aspect of the changes and trends in marketing today. One important issue for companies as it relates to social media is making sure to engage site visitors and potential clients. Companies should have one individual or a method built into their page that provides on the spot interaction and communication. In addition to the companies profile being creative, it is important to turn likes into revenue. As mentioned in the article there are various social media platforms that offer businesses a diverse method of communicating products and services to potential buyers.
#11 by Jennifer Schott on 5/18/17 - 8:13 PM

Social media has changed the way we interact and do business. For companies, it’s a great channel to market its brand, tell stories and reach consumers at a low cost. Consumers now have access to the brands they like so they engage with them and feel like part of a group which increases loyalty. Social media has also helped for some companies to increase customer service. Since the information is available in real time and accessible to anyone companies have the need to track and be good to the customers. The last thing someone wants it bad publicity on a social media channel.
#12 by Brandon Conte on 5/18/17 - 9:52 PM

Well said Alysse. It's a brave new world. In order for companies to be successful these days they must have a social media presence. Marketing over the past 100 years has moved from newspapers, magazines, billboards and television to Facebook, Pinterest, Snapchat, Instagram and other social media. They have to go to what the people are using. If they don't, they risk disappearing. This is especially true for the millennial generation. Millennials are absorbing information more and more through these different forms.
#13 by Bianca Simmons on 5/19/17 - 10:33 AM

Over the past few years social media has definitely grown in popularity and because of this business owners and organizations of all kind should be aware of the power it holds whether it be good or bad. Companies are now able to market their services/ products to an infinite scale and do this all at one time, during all hours of the day without interruption (excluding technical difficulties of course, lol). I can only imagine how this increases revue for the organization, build rapport amongst consumers, and keep track of which social outlet provides the best outcome and invest more into that particular one or see the need to work on the remainders.
#14 by Hamad Alyami on 5/19/17 - 1:36 PM

I like the article approach about the social media in general. Why can't deny the fact that everything runs on media, our generation was born and raised on the new techs. It is a great tool for people to interact with other. when I want to know about something social media is the place to go, yet there still some who real magazine and news paper, but Social media will be the only way to read news in the future.
#15 by Jennia Kneissle on 5/19/17 - 3:21 PM

A presence on social media, will make it easier for the customers to find and also connect with your company. By connecting with your customers on social platforms, you’re more likely to increase customer brand loyalty. Therefore I think that be present on social media platforms has high relevance in businesses nowadays.
#16 by Camila Carvalho Passos on 5/19/17 - 8:12 PM

Nice article. It is true that social media has changed communication in the past few years and marketing is using those tools to attract potential customers. However, senior citizens do not have the habit of using social media. According to Pew Research Center, only 35% of them use to have social media. Considering that, If the company wants to attract senior population, the strategy must be different. In addition, if the company wants to attract people outside USA, they must study the best strategy to approach potential customers, since less than a half of world population (49%) has internet access.
#17 by Kridtiya Thammajaro on 5/19/17 - 8:42 PM

Nowadays technology has become necessary in everything. The internet would be the most importance thing that affects everyone's life. People are shopping, working and communicate through the internet and don't have to go out of the house. This situation impacted to the marketing. The marketing has to concern how to span the channels to reach customer out. Social networks like Facebook, Snapchat and Instagram are the best choices to working on because it would make the huge impact after sharing.
#18 by Joseph Kaplan on 5/19/17 - 8:46 PM

It’s amazing how Marketing has changed in such a short period of time. It has only been 6 years since I finished my Bachelor of Business Administration. Technology has shifted the way companies market their products, services and ideas. It has made information move around the world at a faster pace, sometimes more effective and almost always at a lower cost.
#19 by Sarah cole on 5/20/17 - 10:20 AM

Great post and right on point. Social media presence is key today to ensure business success. It is the future of marketing. Without it, a company brand can go virtually unrecognized. Additionally, not only does the use of social media provide businesses with a means for promoting products and services, if they are paying attention to their followers are posting in response to its marketing initiatives, they will gain valuable insight into how to enhance or improve their product to meet the customer’s needs and wants.
#20 by Rose Muselaire on 5/20/17 - 10:27 AM

The importance of social media today is very important to companies looking to stay relevant in this competitive market. People spend more time looking at through the phones or electronic devices than they do anything else. Social media allows companies to get a better understanding of what their target audience like and what they don’t like. Social media is also a way for companies to reach new customers and promote their ideas to the world.
#21 by Innocent Laurent on 5/20/17 - 1:23 PM

For a company to be successful in the recent market, it is highly recommended that the business strategy and the information strategy align to attract customer in diverse ways over the time. therefore, due to convenience with is related to rapid answers to the customers B2B turn to be more efficient using the high powerful technology gadget to connect to the customers. Have a quick answers to the consumers demands, complaints, request, and be able to get close in their daily life through socials medias have create a significant impact on business profitability and brand image.
#22 by Susan Duarte on 5/21/17 - 5:58 PM

This post is very relevant for companies trying to reach out to customers in unique and valuable ways. In my personal opinion, as a user of snap chat, I think it’s cool of businesses to use it as a medium of interaction with customers, particularly because the interactions are ten seconds in length at most. This is intriguing for customers, and may cause them to want to learn more about the company.
#23 by Yanin Mesa on 5/21/17 - 6:10 PM

This is an excellent article on how the social media rise can help make or break a business in today’s e-commerce driven market. However, it is important to note that a company must first understand their target audience and have a well-developed strategy to enhance their brand. As the author mentioned each social media outlet reaches consumers in a different way. Facebook for example has suggested posts appear on your newsfeed based on specific criteria such as pages you follow and like. Using the marketplace, you can sell or purchase anything from a couch to a car. Instagram now has a similar function with suggested links. I honestly do not care for these suggested links. The reason I created an Instagram account is to enjoy pictures or funny posts and I do not want to have the business aspect invading my personal time. I do agree that organizations who fail to understand the importance of a having a strong and relevant social media presence have a greater risk of becoming obsolete.
#24 by Lubabah A. Chwdhury on 5/21/17 - 6:48 PM

Creativity and innovation are one of those key factors of marketing and brand management and the whole role of the marketing departments of organizations are to create awareness, that too, to such extents that the targeted markets would actually buy those awarenesses in mind and in that way, the organizations, sell themselves almost halfway. It just takes a matter of need and wants which further initiates a buyer to go ahead and make a purchase. This post wholly summarizes the necessity and connection of creativity with marketing.
#25 by Julian Garcia on 5/21/17 - 8:41 PM

I totally agree with this post; nowadays social medias are one of the most important channels businesses are using to engage and promote their products with customers. Also, as mentioned more and more companies have experienced a tremendous increase of sales through the internet, which makes it more difficult for big retailers such as Macy’s as less people are coming to shop at malls. As a result, big companies have been forced to close some stores and to find new ways to introduce and deliver their products to the public. However, what can be challenging for many small to medium companies is to select the right social media platform for the campaign they would like to promote. In other words, small companies usually have limited budgets for marketing and it is very important that they know the audience to target, if feedback its desire and the level of engagement. Also, if is true that most social media platforms charge companies for posting adds in exchange for selecting audience to target and statics of how many people click their links, not all platforms allow users to comment adds. A good example of this social media platform is Snapchat that doesn’t allow users to comment promotional videos, which limits companies from getting direct feedback from customers of their products or services being promoted.
#26 by Bruno Natteri on 5/21/17 - 11:24 PM

This article is a great contribution. It synthesizes the current reality in the market trends. It is definitely a great idea for companies to tune in to their marketing strategies by taking the X and Y generations into consideration. By using Snapchat and Tumble they are able to directly appeal to their consumers by constantly posting and using hashtags they can get their product onto consumers’ feeds immediately. These present tools help to generate an important engagement between businesses and consumers.
#27 by Whitney Mahon on 5/22/17 - 1:26 AM

Many businesses are getting into the habit of creating a social media accounts to communicate with their specified target market. Some companies even hire individuals to run these accounts and to ensure that clients are satisfied. I think it is a great and simple way to advertise and to bring awareness to businesses. Businesses have the opportunity to market themselves positively. For example, I work in the automotive business and every new vehicle launch, social responsibility and sales event that is being conducted, gets posted on our Instagram account. Our clients get a visual of what our daily activities are and they get to view our management and sales team. Overall, when they contact the dealership via phone, they have an idea of who they are communicating with. The company has received many positive feedbacks. Social media is also perfect for individuals with small or start-up businesses; it is an inexpensive way to display talents and a great way to communicate with people that share the same passion as you.
#28 by Orlando on 5/22/17 - 10:43 AM

Great ideas presented on this post, I agree about the use of social media on an effort to enhance brand’s image. Especially when targeting X and Y generations, which basically, any form of social media is very strong and present into their day-to-day lives. Communicating effectively through social media platforms such as Facebook, Instagram, Snapchat, and other forms of social media, can be a powerful tool in boosting brand’s recognition and help to increase sales.
#29 by Benson Prospere on 5/22/17 - 12:02 PM

This was an insightful post which breaks down the marketing tool that is use to grasp the active audience. social media being the medium that is used to promote, sale and persuade are not only doing these related task alone but they're also using these platform for suggestions and remarks from their devotees as well. Due to the comments and reviews that are displayed on social media, companies accommodate and make the arrangements to satisfy their customer needs, whether it be of service, food or production. The engagement and presence of companies in social media is very vital as it plays a key role in monitoring their products and their customers. Great Post!!!
#30 by Mythsuka Louis on 5/22/17 - 5:39 PM

I agree completely. With social media growing at such a fast rate, it is one of the best tools to engage with as well as inform your customers. The youth are sometimes the hardest to get to participate. snap chat now allows you to purchase a geo-filter. with this, you are able to promote the logo of your company and let the snapchat account holders take a pic inside of your establishment while the logo is branded on their selfie.
#31 by Marlyn Boada on 5/22/17 - 5:52 PM

I completely agree with this post. Companies need to make the transition and use social media to market to customers. Young adults and teenagers are connected to the internet more than ever and reaching out to them through social media is a great approach. It makes it easier to be in constant communication with customers which helps foster relationships. It also helps companies to reach out to new people. Personally, I have purchased from a few companies because I saw their ad on Instagram and/or saw someone “like” a picture of the product. This gives them an advantage to reach to people that they didn’t know existed and creating new customers.
#32 by Mahesak Emaruchi on 5/22/17 - 7:00 PM

Social media can provide a huge amount of data about customers in real time. Nowadays, there are tons of people use Twitter, billion people Like on Facebook, and million photos and videos uploaded to Instagram. Companies have a lot of information about their customers like who they are, what they like, and how they feel about their brands. In my opinion, I totally agree with the article that social media, such as Instagram, Facebook, Pinterest, Snapchat, etc. have positive effect on business. Nowadays, many business companies use social media to connect to their customers, so there are some benefits of social media for business. Firstly, it increases brand awareness and loyalty. As we know, many billion people use social media every single day, so they can see their favorite brands via Facebook, Instagram, etc. Also, it seems to be that people who follow brands on social are more loyal to those brands. Secondly, social media are good for business to customer (B2C). Nowadays, many companies prefer B2C market because they can reach directly to customers. It also allows companies to easily send out messages to their target market as well as to those who do not belong to their target market. Thirdly, it can help companies know about customer experiences. Many people seem to share their lifestyle and comment on social media about what they like, what they use, what they eat, and what they wear, so this will be a great opportunity for companies to gain their profit.
#33 by Raquel Selechnik on 5/22/17 - 7:50 PM

I completely agree with Llerena. Engagement on social media is one, if not the most, relevant metric that companies can use to measure the relevance of its content on each of its social media platforms. Engagement is the connection that a brand is able to make with its audience by having the audience like, comment or share on the content. Engagement is often measured by adding the likes, comments and shares of each post by the reach. Reach is referred to as number of unique users who saw the post/content.

As Llerena mentions, each social media platform reaches the audience in a different way. It is crucial for companies/brands to understand who their audience is in order to understand what social media platforms they are using to be able to connect and engage with them via outlet. Facebook appeals to an older audience while Instagram and Snapchat appeal to younger audiences. Additionally, while Facebook is popular for most types of companies, Instagram accounts have grown to become very popular for food, fashion and travel accounts whereas Pinterest stays very relevant for event planning and décor.
#34 by Carmen Mondesir on 5/22/17 - 8:38 PM

I could not agree more with this article. Social media marketing is where it’s at right now and if any CEO doesn’t agree them that’s tough. Unless your company was already well established before these social medias kicked in, like Walmart and McDonalds, every serious business owner should have at least one of these social medias as a marketing tool.
#35 by LUIS V CARDONA on 5/22/17 - 9:24 PM

I agree that it is vital for companies to be creative when engaging with its customers thought different channels according to their demographics. However, I believe the same concept of engagement can be applied to empower employees so they can become promoters of the company’s proposition.
#36 by Maria Esquerre on 5/22/17 - 11:53 PM

I agree with this post. Social media plays a big role in today's society. As the article mentions, many businesses have to keep up with these social media channels in order to target a specific markets. Social media could help many companies on their brand awareness goals and campaigns but at the same time, it could harm the company as well. Social media has been used by many users to publicly complain about services or products and it could be extremely harmful for a brand. As a Facebook user I have seen many instances in which people share their negative experiences with specific situations and these posts are seen/liked/shared by millions of people. Yes, social media is a great channel of advertisement and probably the most effective way of reaching customers, yet, it could be extremely harmful as well.
#37 by Crina Manea on 5/23/17 - 3:54 AM

I could not agree more! We are living in the era of technology driven branding. But, I would like to add: that we are the revolution. Companies and people go through changes. But, not only does the medium shape us. We shape the companies. Depending on which lettered segment of the population our generation pertains to. We each have our platform of choice, be it Tumbler, Snapchat or even Facebook or Twitter. Our interface is closely watched and measured but also catered to. The fast pace of technological progress on modern companies sides and how they do business seems just as fast our own fingerprints on the keyboards or IPhone screens. Using social media in branding their image companies are able to build interactive relationships with their clients. It may seem like a privacy loss, but from a psychological point of view it enhances a company’s exposure, and therefore their selling power. Take the use hashtags for example: #aresososopopularnowadays!
#38 by Amira Bendrif on 5/23/17 - 7:33 AM

To maintain a relevance and build a good costumer relationship, businesses should improve their social media engagement. Nowadays, social media networks are new channels for brand’s voice and content. This is important because it simultaneously makes businesses easier and more accessible for new customers, and makes companies more familiar and recognizable for existing customers. Every post on a social media platform is an opportunity for customers to convert. When a company build a following, it will simultaneously have access to new customers, recent customers, and old customers, and it will be able to interact with all of them.
#39 by Luz Sanchez on 5/23/17 - 8:28 AM

Social media is a special marketing tools has been growing up without a visible stoppage. This post makes reference to a specific target, “to tap into the mindsets of X and Y generations with the assistance of creativity,” Millennials’ are the first real digital generation and they know how to advertise their selves. This generation is implementing these “advertising” practices into the business environment. They’re altering the way business is done, how business relationships are cultivated, they created new marketing strategies. Thus, it is the turn of the previous generation to adapt themselves into this marketing practices to reach new levels of profitability and creativity.
#40 by Vicky Saget on 5/23/17 - 2:21 PM

I found this article very interesting because it reminds us to consider how social media outlets have become an even more powerful tool for marketing to X and Y generations. The article also mentioned the unique characteristics of certain outlets and how imperative that may be when targeting specific groups. That's a vital point because younger generations use certain outlets such as Snap Chat or Instagram more often then they may others due to some of the special video features they have.
#41 by Abraao Pinheiro on 5/23/17 - 4:01 PM

I Agree with the author. Social media is another outlet businesses and companies can use to communicate and sell to new, existing, and old customers. Those uninvolved in social media are missing out on a niche that has been continuously growing.

With that being said, I believe that some social media outlets are better than others depending on the type of business and what you are selling. Therefore I believe it is imperative to chose the right ones to focus efforts on because social media involvement is a big task. Just like other marketing strategies it should be throughly planned and carefully in order to
#42 by Hussein Rakine on 5/23/17 - 4:36 PM

I agree with this post. Social media is at the forefront of many modern companies marketing campaign, including mine. Instagram is the center of our marketing campaign for my business. We like Instagram because it allows us to communicate our message through the oldest form of communication on the planet with images. This simple but effective ways conveys our message without the "hard selling" or "try hard" vibe around the marketing.
#43 by Amanda Gomes on 5/23/17 - 6:32 PM

I agree that social media is the way for businesses to move forward. If they aren’t willing to change with society, they will be left in the dark. Social media is something that people check first thing in the morning as well as, the last thing before they go to sleep. It is something that people of all ages look at. That is why it is so important for businesses to use social media to their advantage. It is a good way to get new customers and engage old ones. When im on my own social media, I always see companies that are being sponsored and I have to say, it does make me interested. If it catches my eye, I will take the time to go to the website and look through and sometimes I do purchase something.
#44 by Pamela Danberg on 5/23/17 - 9:26 PM

Social Media has certainly impacted today’s marketing strategies, providing instant access and broad-based reach at relatively little cost, compared to more traditional print or TV/Radio advertising. The use of social media as an advertising tool, however must be thoughtfully and strategically planned to be effective. As Alysse points out, it requires a detailed understanding of your target market and matching your brand with the social media outlet that is going to provide the best ROI. Simply creating a Facebook account will do little to grow your brand if you don’t engage, educate and generate consumer interest.
#45 by MG on 5/23/17 - 10:13 PM

Great article, I agree that social media has the massive change in the marketing process. As one of this generation, it's attractive to me to see some ads about goods or any other thing after that this add encourage me to get it. In other hand, companies start to depend partly on social media to get more customers before ten years ago this direction in these companies were unknown. The title of the post " The Rise of creativity" shows how is day after day organizations have to approach different way to reach them, clients. Social media today assist start up business to get the target easily.
#46 by Adrian Clarke on 5/24/17 - 9:59 AM

I agree that brands should increase their presence on social media platforms. People are now spending more and more time on their phones. Checking their emails, texting, scrolling through their news feeds on platforms such as Instagram, Facebook and Snapchat. Advertising on some of these social media sites have helped boost the business of companies such as Fashion Nova with their use of paid ads that show up on News Feeds of users and even utilizing social media stars to promote their products on their pages as well. With technology advancing and more shoppers transitioning to online shopping, being present on these sites is critical to keeping a company relevant in this day and age.
#47 by Almir Cortopassi on 5/24/17 - 10:03 AM

I strongly agree with Alysse Llerena’s blog post about the importance of social media in today’s business world. Today, visuals are extremely important, especially when it comes to purchasing products. I myself look on Pinterest to find ideas of what I want something to look like, or I view Snapchat for daily social and pop culture news. A colleague of mine owns and operates a fashion store and relies heavily on promoting his products through Instagram; it is cheaper marketing than paying for advertisements. He has roughly 300k followers on Instagram, and he attributes part of his success to promoting his brand on social media. In today’s business world, it is crucial for businesses to understand the power of social media when used proficiently.
#48 by Michael Clavelli on 5/24/17 - 10:28 AM

I agree with your post. In today's business industry it is imperative that business interact with not only their customers but with their employees, outside resources and rivals. Social media is a great tool to portray business ideas and projects to gain customer awareness, as well as marketing abilities. A modern day business would be selling itself short by not utilizing social media platforms, considering most of them are free.
#49 by Vijay Knight on 5/24/17 - 8:17 PM

Very good article. I believe it is important for brands and companies to engage with customers and potential customers using the relevant medium. Social media like with technology has evolved over the years and the current and future generation rely heavily on its use, therefore it is fitting that brands and companies are aware of this and ensure they have a presence on these platforms as well.
#50 by Daniela De Nicolo on 5/24/17 - 9:26 PM

I wholeheartedly agree with this comment. One of the most noticeable benefits of this type of marketing is its cost-effectiveness. A company can reach millions of users within seconds through a less expensive marketing tool than others used in the past. It definitely assists is brand recognition. It also helps customer become related to the brand, the company and its employees. Furthermore, it is a great product placement tool as you can have celebrities just quickly post a picture of your product, and you have their followers looking and learning about your product. Marketing has always been a highly-creative profession, but this introduction of social media has raised the stakes to a whole new level.
#51 by Janel Garcia on 5/24/17 - 9:45 PM

In a world dominated by technology, creativity is a must in a rapidly growing e-commerce environment. Businesses have become more innovative in branding and marketing their products via the internet using blogs, social media, etc. The marketing strategy is key to the success of the business as the intended market are mainly the X and Y generations who are very technology savvy, are interested in thoroughly knowing their vendors, therefore the demand for information, ease of use, business/customer interaction, and fast delivery of products are excellent offerings for attracting customers.
#52 by Latavia Madison on 5/25/17 - 12:58 AM

This article was enjoyable to read as it outlines the role of social media in today’s society. I agree with most of the commenters here when they say they agree with this post because companies need to know the impact that social media has on their organizations. It is vital that companies have a social media presence of some sort in order to reach their full potential in my opinion. Just as the article stated companies must be aware of their target audience and the image they are trying to portray. Most importantly being ethically and socially responsible is a major key in maintaining stability. Overall the article’s title “the rise of creativity” is the best summarized statement for this article as it shows the social media platforms allows users from all sorts (businesses and consumers) to be unique and intuitive while gaining inspiration and using their power directly and indirectly to make a difference.
#53 by Ryan Steed on 5/25/17 - 12:27 PM

this article is interesting, in a sense that it sheds light on how much the marketing culture has changed since the induction of social media. Corporations now have various outlets which have semi-specific demographics in terms of users, to market their products.
#54 by Ryan Steed on 5/25/17 - 12:31 PM

This article is interesting in a sense that it sheds light on the vast changes the marketing industry has experienced since the induction of social media outlets such as Facebook and Instagram. Users are now able to get advertisements relevant to them, and the things they would buy, as well as interactive commercials which allow users to experience the product by way of photos, trailers, etc.
#55 by Hillary J. Taylor on 5/25/17 - 1:39 PM

I completely agree with this post. I think that companies should always acknowledge the constant change that occurs in the world of marketing. In the past, word of mouth or other outlets such as radio, television, and newspaper served as a great marketing tool for new businesses to alert the world of their existence and to sustain the clients or customers that they had. In current times, social media serves as an excellent platform for advertising in order to reach a mass amount of consumers. The article was very simple yet informative and realistic by relaying that even though businesses should embrace and accept the role of social media in advertising, it should never be assumed that the “one size fits all” approach will be effective. Each social media outlet specializes in different ways of appealing to the public and marketing strategies should always consider these differences so that they will be able to effectively represent their brand on each platform.
#56 by Karen Tigse Viteri on 5/25/17 - 2:16 PM

Great title for this article "The Rise of Creativity." It is amazing to see how companies nowadays can reach consumers within seconds through social media, but how do they get consumers attention. This where creativity comes into play. In Facebook for example, advertising ads always seem to relate to a recent search a consumer has made. If a customer completes a search on "pressure cleaners" and then opens the Facebook app, the ads feature relate to pressure cleaners. This is a very creativity way companies use to reach consumers attention.
#57 by Marco Gutierrez on 5/25/17 - 3:01 PM

I agree with the article. Learning how to use social media to reach, educate and acquire and retain customers has become a major strategy for businesses, not just e-commerce but brick-mortar as well. The challenge now is how to differentiate their message from all other products and services on-line, sometimes the amount of information is overwhelming to the point of making the decision making process for potential customers even harder to reach. Additionally, care needs to be taken on how to position and promote a company's message. Just as easy as it has become to reach potential customers, it's just as easy to also choose and communicate the wrong campaign such as with Pepsi's latest ad campaign, or personal brand with a silly or ignorant comment.
#58 by Mehedi Hasan on 5/25/17 - 5:24 PM

According to my opinion, the author of this article might be partially right as new generation is more influenced by social media and people now spend more time on their social websites where they can stay connected with what is happening around the world. Still social media cannot be considered as the main way to reach customers or to let the targeted customer group to drive towards any specific product or service. In case of my own experience, even if I need to buy a laptop, I will not prefer watching laptop advertisements on my Facebook home page. That is why companies must have their own dedicated marketing plan where social medias will be an optional or extra one.
#59 by Derek Bisson on 5/25/17 - 5:46 PM

Social media is a place where people can come together and connect and share ideas regardless of their location in the world. This has resulted in a number of revelations ranging from more connected families to social revolution, but on the other hand it has made some less connected than ever before. The contradiction is an interesting subject to explore.
#60 by Sheandra Newton on 5/25/17 - 8:00 PM

Social Media is extremely important in today’s digital age. However, it can sometimes becoming overwhelming with so many on the market. It feels as if every few months there’s a new social media app. As a former marketing manager, I found it frustrating at times. There is just too many to manage. That’s why it’s important to really know who your customers are so that you can focus on the ones they use the most.
#61 by Marco Gutierrez on 5/26/17 - 10:58 AM

I am in agreement with the article. Companies must be able to differentiate their products, and communicate through social media outlets to reach the more tech savvy generation, but in that process they must not forget those who may be at their peak earning potential and want to enjoy a lifestyle different from their own parents, the baby boomers. The easier e-commerce makes the product research and shopping experience for that segment, the more profitable they may become.
#62 by Kara Brien on 6/3/17 - 10:04 AM

In a highly competitive market it’s incredibly important for companies to effectively position their product and service offerings in the minds of the consumer. Advertising alone may not be the best way to convey points of differences so many organizations are turning to social media as Alyssa Llerena mentioned. Social media is a fantastic way to engage the customer especially generation Xer’s and Yer’s who exhibit a high prevalence of shopping online. A consumer may follow a company, simply open another tab, and view their product offerings. Additionally, organizations who update their pages frequently, more online based social media outlets such as facebook and tumblr, can also increase their SEO resulting in a greater internet presence.
#63 by Stela Santana on 6/5/17 - 11:54 AM

I totally agree with this post; a companies presence on social media is making it easier for both consumer and business to interact, but have to comment on the comment #16. I agree with the comment about advertising for elders. Yes, there are many that do not use social media and there are those that do not even have a smartphone. For those, I think companies should continue using all forms of advertising; with television and radio ads, advertise in places that are largely frequented by senior citizens.
#64 by Charin Campbell on 6/15/17 - 6:06 PM

“The rise of creativity” blog post shares insight on the variety of ways company’s must use social media to enhance their company’s profits. These methods range from postings on Facebook, Snap, Tumblr, and other media outlets. This information gives way to the importance of understanding target audiences, and also user experience. Social media marketing helps to increase profits in business to consumer markets due to the ability to appeal to emotions on media outlets like Tumblr and Snapchat. Companies seeking the approval of X and Y generations have used the creativity of mass media to tailor their marketing strategies in a better way to endorse their products and create physical and psychological buy-in with your target audience. This article would be helpful to up and coming businesses that would like to expand, and also to older business wishing to engaged their consumers.
#65 by Alexander Corbin on 2/14/18 - 1:17 PM

I wasn't familiar with Tumblr before reading this article, I just researched it and learned quite a bit so thanks for that! Social media in general has changed how businesses and consumers communicate. Like you said information can be exchanged in a matter of seconds across the globe. We thought the invention of the internet made the world so much smaller but social media has done that on an even bigger scale. Great article, thanks for sharing.

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