Marketing: The Twitter Effect of a President!

Jul 3

posted by John Weissgerber in STUDENT MARKETING POSTS | 34 Comments

Long before President Trump ran for office he had a profound effect on the national media through his use of Twitter and social media. He is the first President to speak his mind freely in such a public forum. This has created a new force for the world in regard to Social Media Marketing. His words, rants, or opinions can be seen at any time and by anyone with an Internet connection. Many people even follow his streams directly, getting instant updates of these opinions and thoughts. Is this the wave of the future, will more presidents, leaders, and dictators take to social media marketing platforms to promote their beliefs as a strategy? It makes sense to a degree since President Trump currently has 28M followers on Twitter. That is a lot of marketing power! He currently ranks #42 in the Twitter stratosphere of popularity. Interestingly enough, Ex-President Barrack Obama is #3 with 87M behind only Katy Perry 97M, and Justin Bieber 93M (Twittercounter.com). With a few swipes of his thumbs President Trump is able to reach an audience that is larger than the highest rated television show typically drawing 12-15M viewers. His tweets have been correlated to a drop in the S&P 500 healthcare index by .54% causing losses for large pharmaceutical manufacturers. After a tweet about Lockheed Martin’s cost overruns, the company’s stock dropped 2.1%.

Without any controls, the President can type anything at any time. Currently there are no controls on what he is saying or doing in Social Media. Along with the tweets about healthcare he has verbally attacked individuals who oppose him, along with news media and companies.

There is seemingly no limit to what the President might say through social media at this point. Ultimately we are yet to see a major effect from any of these social media postings, but as long as the President has a following he will have a platform to market his opinions openly. If this begins to have a tangible influence on people, companies, and politics, the world will begin to change through Social Media marketing more than it ever has or ever was possible. Many companies turn to Social Media to spread its word, so it only makes sense that any individual with enough followers could have enough influence to create change or wreak havoc!

Image sources: Twitter.com

John Weissgerber is an MBA student in the Huizenga College of Business and Entrepreneurship, Nova Southeastern University, where he majors in International Business. He can be reached at jw1922@nova.edu

This entry was posted on July 3, 2017 at 5:34 PM and has received 5383 views. There are currently 34 comments. Print this entry. Download attachment.

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• #1 by Denny Farhan on 8/21/17 - 10:53 AM

  

  Hi thanks for the unique info :)

• #2 by Gina Borges on 9/11/17 - 2:20 PM

  

  Many social media platforms are being used today for online marketing. Since social media is a source of “free” media it is growing in popularity among many companies. President Trump’s use of twitter is a perfect example of how strong and impactful social media can be. The part of the article that talks about Lockhead Martin’s stock dropping by 2.1% due to a tweet from the president is astonishing. I believe that social media will continue to grow in popularity. Therefore, that makes social media a great opportunity for marketing. Companies can provide marketing and advertising through videos, text, audio, and images to their customers in seconds. If the company has a large following on social media, they will instantly see the effects of their online marketing campaigns.

• #3 by Anita Pearson on 9/11/17 - 5:32 PM

  

  This week’s article was a tougher one to read objectively. Although I do believe that Twitter can be a very good marketing tool especially those with large followings such as President Trump, I think that like with anything posted on social media, it needs to be appropriate and respectful. In no way do I agree with the way the President has used Twitter and continues to use it. He has used it as a means to harass, attack, demean, and undermine various people. This is not the behavior that should be used by anyone in a social forum, especially if one wants to be a successful marketer using this strategy. I will certainly agree that he has some major impact through the use of his tweeting, as stated in the article through the impacts his tweeting has had on various companies. Even though I don’t agree with his tactics, he is participating in some level of marketing that has worked both to his advantage and disadvantage. He gains some momentum and attention through his tweets, which in turn brings attention to the various organizations he may be supporting or tweeting about.
  
  I think the most important takeaway from this blog post is that the President literally can type and post anything whenever he wants. He is tweeting based out of emotion (most of the time), rather than using strategic marketing. If Trump was to reevaluate the way he used social media to have a strategy, he could definitely improve his following and have an even greater effect on various markets. It is extremely important for everyone, both individuals and organizations, to use social media marketing forums strategically and responsibly in order to avoid any detrimental reactions. As stated in the final paragraph of the blog post, social media has the power to create change or to wreak havoc. This is why I think the topic of responsibility in the use of social media is critical, especially nowadays. Outside of President Trump, there have been numerous occasions where persons of interest (i.e. celebrities, newscasters, etc.) have posted their opinions online and they have come back to haunt them. Social media can be a very tricky subject, and I think more light needs to be shed on the importance of responsibility.

• #4 by Jodi-Ann Burchell on 9/12/17 - 3:59 PM

  

  Using social media as a platform for public figures, such as the president, as a means to express their feelings and opinions is not a good idea in certain circumstances. It depends on what information is being relayed. I believe past presidents did not use social media to get across their viewpoints for a reason. Social media is normally used as a platform for the general public and celebrities to interact. However, lately it is being used by businesses and public figures in order to market their products or get the general public’s attention about specific topics, legislations, or campaigns. Being the President of the United States is a title held in high regard and therefore the President should not be on social media regularly attacking the news, other companies, or other people. If anything, The president or other figures held in high regard can use social media to campaign, to bring light to certain legislation in congress, or to sway opinions but in a proper way. This is why most Presidents have a public relations chair within their cabinet, this is to assist them with relaying messages.
  Donald Trump’s tweets have shown that if used to demean certain companies or people it can have a tremendous effect on their reputation. As we have seen that it can even effect the stock market! Social Media marketing can be the wave of the future but without any controls it can also be detrimental. If known how to be used properly I think that many people/businesses can utilize it to their advantage.

• #5 by Bre Sawyer on 9/12/17 - 9:29 PM

  

  Twitter has definitely added an extensive platform for news, advertising and opinions. As a prominent figurehead, like President Donald Trump, it can be a tool to provide clarity, promote unification, and reveal opinions. Those with a huge influence should caution themselves when expressing themselves via Twitter however. Not all topics should be discussed via social media outlet. Twitter only allows 140 characters to illustrate an entire thought. Some issues require more explanation than 140 characters to accurately depict the intricacies, details and severity of the topic.
  President Trump has used Twitter extensively during his 8.5 months as a President. In my opinion he has used Twitter for its intended purposes however, he has also utilized Twitter as a reactionary device. Many of his Tweets are full of condescending emotions rather than establishing strong foundations and clarifying his viewpoints.
  Apart from President Trump and Twitter social media has allowed us to gain information quickly. It has also given people an instantaneous way to read others opinions in order to create a viewpoint that best resonates with them. An issue that prevails is the sharing of false news. President Trump refers to this viral spreading of illegitimate facts as “Fake News”. This “Fake News” enables Twitter users to create unsubstantiated opinions and facilitates slander.
  Social media allows lies and false facts to become widespread, as users it is important we research stories and pictures to ensure we are not conduits of slander. Social media can be such a powerful tool for people with strong authority.

• #6 by Lester Moses on 9/13/17 - 1:19 AM

  

  Weissgerber starts with the most important point of the post, before Trump ran for president, “he had a profound effect on the national media”.
  Donald Trump himself is one of the most notable brands created by an individual. Donald Trump mastered using publicity good and bad to his advantage. A bold personality, loud voice, confidence, and a good bluff gave Donald his start and he used any attention to maximize making “bigly” deals with the city of New York in the 1970s. This was a part of Donald Trump’s product strategy (himself) in his bid to run for President of the United States. Using the boom of Hollywood along with the media, Donald Trump publicized his large real estate deals as much as he could. He further gained attention for marrying beauty queens and showcasing his lavish lifestyle. It is during this time that Donald evaluated running for President for the first time. During the 2000s Donald Trump became the main star of a show called the Apprentice. This delivered Donald Trump, a successful man, into the homes of millions of Americans and people around the world.
  This remarkable career helped to differentiate Donald Trump from everyone else in the United States who would even think of running for President. A normal politician did not look like Donald Trump. Donald’s brand, no nonsense personality, apparent success was appealing to many Americans.
  These combination of events placed Donald much like a new product to wow the market. The birth of social media gave anyone an audience to further market themselves and Donald Trump used it to use his platform to challenge controversial topics such as former President Obama’s birther issue. Being a master of tabloids and how to draw a headline, Donald used the new medium that reached more people to do what he does best, tweet. This old technique with a new form is natural to marketing and to Donald Trump.
  As for the stock market responding to Donald Trump’s tweets, this is the power of his brand as well as being the leader of the free world. His new found power lends him some weight because of who America is in the world.
  
  Interesting post.

• #7 by Flavia Rossi on 9/13/17 - 12:29 PM

  

  Social Media had become the number one source to get information out to the world, thus making it the best tool for marketing. It has its downside as well. For example, in the article it talks about President Trump talking down to people that appose his beliefs, this sends out the wrong message to some of his followers. Unfortunately, there could be little kids following him and these kinds of messages are not good for them. The impact that someone like him can have could be detrimental. Look at what his tweets did to Lockheed Martin’s stock. At the same time, these social networks also work as outlets to spread the news or current events. For example, when hurricane Harvey hit Texas, celebrities took it upon themselves to start a challenge so people can donate to the ones affected by Harvey. This spread overnight and millions of dollars were raised. From personal experience, I have seen companies clientele grow from just opening a Facebook or a Instagram account. On these sites they can promote new products, sales, events, giveaways, etc. And what’s best about it is that it is free, creating an account doesn’t cost anything.

• #8 by Kiril Mandalov on 9/13/17 - 3:11 PM

  

  I personally value direct and truthful communication but I also feel, given Mr. Trump’s position, tweets or any other forms of social interaction must contain decorum and practicality. It is no surprise to many of us that our president is eccentric and impulsive, hence his unthoughtful tweets. This social behavior can be interpreted by some as a proper way to address followers, and that’s acceptable as it constitutes our freedom or First Amendment Right.
  As for the effect of the presidents tweets I will agree and say that it has a colossal impact not only on our social structures but also economical. For example, with every single presidential tweet, the volatility index (VIX) is in motion, whether going up or down the scale.

• #9 by Gabrielle Robinson on 9/13/17 - 10:07 PM

  

  Personally and professionally I think it is unfitting for President Trump or any president to post their opinions on a platform that is so accessible such as social media. I understand that a president is human, but in all honesty once you take a seat in the oval office you are not considered ‘human’. A president is a role model, hero, mentor, etc. and will be viewed in a different light than a fellow citizen. Therefore, President Trump should understand the power behind his words. John mentioned in the post how Lockheed Martin’s stock declined after his twitter post. President Trump can lose a lot of respect and followers because of his reckless posts. I think Presidents should not be able to post opinions about certain topics on their social media. Specific topics should be left to the administrations’ public relations representative so that no one is offended and so opinions are unbiased.
  All in all, he is the leader of the United States of America and should act as such. If he wants respect from citizens then he should act in a way to gain respect.

• #10 by Dalini Dhaniram on 9/13/17 - 10:10 PM

  

  This is an interesting article and take on the implications of social media marketing, especially in the case of highly influential members within society. Maintaining all politics aside, the marketing power that President Trump has amassed is quite impressive and provides an example of utilizing marketing regimes popular with the newer generations. You did a fantastic job of demonstrating the relevance and vast power that these newer forms of marketing have by using the Lockheed Martin example. Upon your discussion of the lack of regulation for social media, I would have liked to hear some ideas about what forms or steps you would take to see better regulation of the attacks on "individuals who oppose him". Additionally, I would be interested to see what research has been done thus far on the implications and impacts that social media marketing of this fashion has on people, companies, etc. Overall, interesting article highlighting the success of harnessing current social media markets and being aware of the possible pitfalls associated with them.

• #11 by Courtney Desmond-Smith on 9/14/17 - 2:23 AM

  

  In this day of age with so much unrest in the world, there is nothing else that doesn’t make the nation/world react, especially in the political world, as a Tweet from Donald Trump. With the world available at your fingertips, there is always neediness for attention. Donald Trump desires to be in control of everything, including White House communication. He has been quoted as saying; “ Twitter is a vital way to communicate directly with the American people because of what I see as bias in mainstream media against my administration”
  While I disagree with the way the current President uses his platform to communicate, I do agree that social media can be a powerful tool to reach the people of this great nation. During President Obama’s presidency, he was coined, “The first social media President.” In 2015, President Barack Obama sent his inaugural tweet as @POTUS, and shortly after the lovely First Lady Michelle Obama, as @FLOTUS. President Obama was the first leader to go live on Facebook, use Snap chat (He liked the filters also), shared photos on Instagram, and delivered his weekly national address on You Tube. Donald Trump inherited all of social media handles as part of the transition.
  The difference between Donald Trump and President Obama is the current occupant of the White House is reckless and at most times inappropriate. His Tweets reflect the unpredictability of his presidency. A Tweet from him can insight more racial unrest or can state that Global Warming is something “Made Up.” Since his Tweets can be considered official statements from the President of the United States, he is constantly reminded that constitutionally he should not exclude individuals on the basis of viewpoints.
  In conclusion, while many supporters and adversaries, would love to see him turn that cellphone over to someone else, we all can see that for the remainder he most likely remain in charge of that communication.

• #12 by Natalie Mero on 9/14/17 - 2:05 PM

  

  Trump, even before becoming president has always been in the limelight whether it was a TV personality or haggling President Obama for his birth certificate. His entire platform is branding himself as a no nonsense, straight to the point, loud personality type. Twitter and his use of social media only catapulted his thoughts further to the public. His Twitter posts always gain traction whether it is good publicity or bad. His supposed transparency with the public and not being a "normal" politician had gained a lot of support with his voters and ultimately allowed him to become president. I would not say that he is the stand up person for the way social media, i.e. Twitter should be utilized. With that amount of power in your words, I feel as though he should be more eloquent and calculated in what he says rather than spewing random thoughts into the Twitter-sphere.

• #13 by Kristina Salasevicius on 9/14/17 - 3:05 PM

  

  President Trump using social media as a marketing tactic is a useful resource in this modern world, it reaches people in ways that Television and radio cannot. The biggest issue with social media is how unfiltered it is. Anyone, let alone president Trump can jot down their opinions and beliefs without hesitation or consideration. Big star names like Katy Perry and Justin Bieber have over 90 million followers, and Trump is among them ranked number 42 on Twitter for popularity, there is no doubt his thoughts are being heard. Marketing is not always positive, in fact negative publicity brings awareness as well, and if President Trump is using his very public rants about his opinions to gain more followers, well it has worked so far.

• #14 by Bradley Scott on 9/14/17 - 4:56 PM

  

  Social media, especially twitter is a strong and ever growing platform that can be leveraged. I am not sure that I agree that it will be the platform of the future for politicians and public leaders. Donald Trump and Barrack O'bama are both extremely charismatic and entertaining leaders. This will not always be the case. Presidents Trumps tweets get such attention and he has so many followers because they are so off the wall. Following his tweets is equivalent to the urge you get to look at a car accident when you are passing by. The last two presidents have leveraged this very well. I am doubtful that all future politicians will have quite as much success.

• #15 by Eliette Barrios on 9/14/17 - 10:19 PM

  

  I agree that the President is a very vocal person using social media to attack or defend himself. He uses the power of communication-based on free speech weather is a real message or not, but he is under the rights to do so. Before and after his campaign, Tweeter has been one of the strongest marketing schemes the President has used for verbalizing his ideas about making "America Great Again," a powerful slogan that attracted followers all over the world. It seems that up until now, the President has not violated Tweeter’s rules and regulations, which makes him more powerful in regards to using social media to advertise himself. Right or wrong, the President has dared to express his ideas in a way that no other President has done it before, and this is why people follow him.

• #16 by Kenisha Brown on 9/14/17 - 10:35 PM

  

  Putting my personal opinion aside in order to read this post without biased emotions, I totally agree with John. I believe that there are many companies that should use Social Media Marketing, in order to, reach both loyal and potential consumers. Although I don't agree with everything President Trump may post on his Twitter, nor do I feel that he is respectful. I do feel as though he is using the Social Media Platform to express his thoughts and opinions no matter how it makes other people feel. If companies use Social Media as a step stool to expand their target market they can tap into ample growth opportunities. Utilizing Social Media Marketing can hurt as well as help a company. As mentioned in our previous blog posts, if companies are open to positive and negative cristisum and attempt to fix issues and bad experiences with their customers they will ultimately tap into their full potential. For example, John mentions how due to President Trump's tweet Lockhead Martin's stock decreased 2.1% . This Shows exactly how impactful celebrities, public figures, etc could be on new and existing customers. I've also noticed how Facebook has advanced with Social Media Marketing by allowing Advertisments to be shown as "Ad Breaks" on Live Videos. Innovation is constant and if companies remain unchanged they may possibly be left in the dust.
  Thank You for sharing John

• #17 by Nicole Franco on 9/15/17 - 4:12 PM

  

  President Trump has always been a controversial figure in society, no matter what political beliefs you hold. Long before he was president, he was a business man known for his antics and rants on social media. In my opinion, before he was president, he didn't have to be as monitored on what he was releasing to the general public. Now that he is the leader of the nation, I believe he should have more of a filter before he releases all of his thoughts and ideas on social media. I would assume he has a PR team and advisers who advise him on what he should/should not say. Although this is evident, it seems as if the filter needs to be applied a bit more. Being president comes with more responsibility, and with more responsibility comes more influence on the general public. As president, one should measure how effectively and accurately one is using social media.
  
  On the other hand, looking at how influential the president is on social media, it is no doubt that social media can be an effective tool for companies. Consumers are heavily involved in social media and are easily influenced by social media. Companies who move towards a social media stance can reach more of their targeted audiences and market through the use of social media mediums. As a communications professional, I have seen just how influential and effective a social media presence can be for a company. It is not only effective to have a social media presence as the president, but also as a professional in the corporate world.

• #18 by Jessica Crlenjak on 9/16/17 - 12:54 PM

  

  This has been my favorite blog thus far. I am not active on twitter however, after reading this article, I plan to reactivate my account. The ability to "spread the word" via social media has become an influential marketing tool. On twitter, having the ability to drop a stock by 2.1% is a testament to this power and reach. It was only about 10 years ago that Facebook started really gaining momentum. This momentum was then captured and innovated by other platforms, including Twitter into the social media reality we see today. Politician’s and Presidents of the past clearly did not have these amazing tools, their message was always filtered through print media, television media or through staffers. This process sometimes made the message less effective and there was virtually no way short of a national televised address to speak directly to the people. Because of social media, its now virtually effortless to speak directly to the masses in 140 characters or less. That’s stunning. A side thought… my boss and mentor for my entire career has always been opinionated, unbending and assertive. Some of his ideas might even be considered “unsuitable" for the audience. However, I am confident that if he shared is musings on Twitter from time to time he would have thousands of followers waiting for the next tweet to see what was coming next. He has been enormously successful in the travel industry, I wonder how having a strong Twitter prescense would enhance what he has already achieved.

• #19 by Tim Buchanan on 9/17/17 - 8:44 PM

  

  Social media is not a new idea. It is just newly defined. Martin Luther use the printing press to get out his 95 theses, Thomas Paine used the pony express to spread Common Sense thought out the Colonies, Eisenhower used the radio to address the nation during his Fireside Chats and That kid from Massachusetts used the television to steal the election away from front runner Richard Nixon in 1960. Why do I bring all these up? Because as new methods of communication are developed it is important to keep in mind, they should not replace but be added to or enhance the tools that were already available. The difference is information can reach the masses faster now than it could ten years ago. Anyone that does not use all the tools at their disposal in the future are laying the path for someone else to steal future elections from them. Future leaders must also be on the lookout for the methods of communication not yet even in the infantile stage of development.

• #20 by ciera campbell on 9/18/17 - 1:28 PM

  

  Twitter has become an amazing platform for the worlds most influential people. A tweet from one's favorite celebrity or public figure can completely alter their audience opinions whether its about a company or political views. In terms of the presidency Barak Obama used his social media influence to appeal more to the public. On the other end President Trump uses twitter as a platform to express his opinions and stance on politics as well as businesses, because of course he is still a business man. Opinions expressed by public figures can easily alter consumers perception of different companies. You are absolutely correct, people like President Donald Trump can be huge marketing tools. At the same time as much as public figures can help a company they can hurt a company. Donald Trump can be very controversial with his tweets and the public as well as companies alike may not agree with his opinions. In some cases companies may use up most of their marketing efforts just to do damage control because a public figure with a huge following gave an unfavorable opinions. OveralI, i think this is very sticky territory.

• #21 by Maria Bonilla on 9/19/17 - 1:41 PM

  

  This article "The Twitter Effect of a President!" written by John Weissgerber brings our new millennial point of view. President Trump has a very unique, smart, and bold way of sending messages way before the campaign. His strategies really paid off in many ways in addition to his own business empire and including these methods to his children's. According to the article, on the first paragraph “His tweets have been correlated to a drop in the S&P 500 healthcare index by .54% causing losses for large pharmaceutical manufacturers. After a tweet about Lockheed Martin’s cost overruns, the company’s stock dropped 2.1%.” Having this type of information, even if it’s not even correct can have major effects on the economy. With this generation, having the information by just joining an app, following a person that on an app is very easy. Its design to be easy for everyone and anyone so there will be more information fact or non-fact to be spread. President Trump uses this method to his advantage and creates friends and foes but eventually gets what he wants. It is so simple now and a day to get a message across and to promote and market something is extremely easy, whatever you can market you just have catch an audience. Having a “pitch sale” to persuade an audience to be recognized or even market in this new generation of marketing is also tricky. Not marketing the correct things or insult someone or something can really affect your audience and you’ll most likely be an unknown with gibberish nonsense to market. In this world we live in today we can market anything and on the other side of the world may think it’s interesting and new or some will think it is ludacris and unwise. For example, the entire subject on Vladimir Putin and Donald Trump, we all do not know what is really happening and we all do not know if it is true or not but we all are audience .

• #22 by Fernando E. Villar-Fornes on 9/20/17 - 12:52 PM

  

  Social media is the main tool to spread opinion, information, and awareness. In this case, we could see how the president is sharing his opinion and the effects of it. As you said in your post his action is damaging many social aspects such as social behavior, business relationship, and political interaction. We could consider president's behavior as negative marketing. Since, his approach to the world has been in a scandalous way, where we can see how people are reacting and affecting many areas of social development in a negative way.
  
  The influence of a person is based on how many followers an individual could get. Where, we can see the effects of President’s influence on American society. Example of it the supremacist movement, which is reflected on social reactions as racism and power abuse among citizens. In the case of political relations is reflected on the withdrawal of U.S from Paris’ Environmental Agreement. But, this all happens because the lack of behavioral control presented on Trump. However, this situation is also marketing. If you want to get a reaction from the world you need to provide them what they need and wants. If we contrast Obamas’ behavior and Trump’s behaviors you could see the image of one is positive and the other is the opposite side. The same way marketing works, we want to promote a product which we will present the best characteristics of it. Where to obtain these characteristics, you need to compare it with your competitor’s product. I believe the usage of social media in political affairs is good because shows the reality of the person, not the political face. Also, I think Trump’s social assessors need to control more his reactions, because he is the person who represents a country and need to behave as a president not as a regular being.
  
  Marketing is an amazing world where we work with negative and positive aspects to promote any idea or product. Where, social media is the fastest tool to achieve any approach with the world. This case is not the exception. But, reflects the need of personal control at the time to express an opinion. Since, opinions could affect anyone in any aspect, which we as individual need to think before post or say something that could affect others. Is the same with this case of Twitter and Trump, anyone could get access to these tools and use it in a negative way, and promote wrong ideas to the world.

• #23 by Brittany Madison on 9/21/17 - 11:28 PM

  

  Although I do agree with the power of social media. I believe that it should be used responsibly. Per this article, President Trump has used this source of media many times to sway voters, consumers, and different markets. By doing this, he can highlighted the strengths and weaknesses of using social media. You can gain attention for an issue you find important or target markets that you want to reach, but negative attention may follow if you use it incorrectly. Companies should use modeling mix models to determine what exactly they want to highlight on social media. For branding responsibly they should make sure that this will be attention that is only perceived positively.

• #24 by Tracy Villanueva on 9/22/17 - 10:58 AM

  

  I do not even know where to begin with my opinions of a president having a social media account. Social media is a platform for everyone (even the president) to "spill" their thoughts, emotions, and opinions. It is a way for people to communicate to others on news good or bad. Some use it as a soapbox to spread awareness, global issues, news, and other information that may have a positive impact on the world. It is a form of communication that can make a difference on different levels from a person to a whole country.
  
  I personally do not have a twitter or facebook account, because to be honest, no one really cares what I have to say. I am not a celebrity or someone with political power. I do have a private Instagram account with only 50 followers whom are all my family members and used for the purpose of keeping in touch since they are across the country nor overseas. Professionally I manage my employers social media account and find it to be useful to communicate with the community.
  
  With the president having a Twitter account....well, I do not see a problem with that. It allows everyone to be updated on issues with the touch of a button if they do not keep up with news on television. What does concern me is that negative opinions of the president are being displayed like some sort of side show. I do not have a faith when the POTUS rants and complains about serious issues. It makes me believe that they will make decisions without thinking. In my opinion if POTUS just NEEDS to have a social media account, it should be closely monitored. I am not just saying this because of Donald Trump, but for all presidents and politicians.

• #25 by Chrisnel Merasse on 9/22/17 - 10:58 PM

  

  Social media, especially when you have a large following can have lasting effects on how you market and portray yourself to your following, which can either be positive or negative. I do think that social media will probably be used a bit more in the future by future presidents while they’re in office because it does provide an unfiltered platform for presidents and world leaders alike to express his or hers views on their political agenda. However, there’s a certain respect one must have for the office of the president and how he or she conducts themselves as president. Social media does give world leaders a platform to express themselves a bit more openly and with honesty, than what we’re used to seeing from politicians, but it should always be expressed with a sense of leadership, poise and pragmatism because any and every country is represented by its leaders.

• #26 by Maira Rolle on 9/22/17 - 11:32 PM

  

  President Trump speaks before he thinks. He needs to improve his social media strategy. He is the President now and its sad but true what he communicates on social media has a great effect on the nation. In my opinion, the President should not have social media to communicate his opinion on matters that are irrelevant. The title “President of the United States” is held in high regards, so when the President attacks the news, people, or companies it makes him look ordinary and petty. He just need to let a representative handle his Twitter account.

• #27 by Alejandro Warwar on 9/23/17 - 9:08 PM

  

  Twitter along with other social media platforms have had very significant effect for past few years. Elect President Trump and Former President Obama along with other influential artist have been on the frontline of social media making an impact on the daily lives of many. Thanks to innovations of modern technologies and application software much of us have been able to stay informed with global news and connected with family and friends. I can’t stress enough the importance on educating the older generations on social media platforms. President Trump influence in twitter made devastating impact in Lockheed Martin’s co. The president’s followers on twitter are constantly being swayed by the very thoughts and opinions of him. I believe that as a society revolving increasing over the usage of social media, we must remember not to leave any man behind. When election of president or any important matter is to be announced we must informed every individual as their thoughts and opinions should deem important as well.
  
  Alejandro Warwar

• #28 by Noushka Belizaire on 9/24/17 - 8:28 PM

  

  President Trump is a trip, a very blunt and brash individual, but undoubtedly he a very unique person to say the least. I do believe he has every right to use social media as he pleases, and as long as he can deal with a firestorm of negative tweets, then I say more power to him. I take nothing he says seriously because at the end of the day he is entitled to his opinion just like I am. Ultimately, all of the people who are opposed to how he is running the country have every right to run for any office and hold any position within the political spectrum. Whether he does 4 years or 8, I wonder how he will use his Twitter after his presidency term is over, and if he will use it to still speak on politics or go back to using it strictly for business and entertainment, such as a new reality show or something.

• #29 by Estefanny Ayala on 9/24/17 - 9:36 PM

  

  Although, I do agree Social Media, like Twitter, has become an influential platform for people and companies; this influence will continue to grow as the years go by. What I disagree with is how Trump has been using his “power/position” on his social media accounts, specifically twitter. Social media should be a platform for business to promote products, connect with consumers and hear about their opinion. It should also be used for the general public to voice their thoughts and opinions on current news or topics, not to harass businesses or people who oppose you.
  
  Social Media will be eventually become one of the main platforms for business to promote their products. Businesses will be able to reach a wider range of consumers and more effectively.

• #30 by Krista Locklin on 9/24/17 - 10:26 PM

  

  This is an interesting thread. I agree that Trump has influence through social media. Although I do not agree with the way that he conducts himself through social media. There is also the fact that he has blocked people on his social media-Americans. People are saying that this violates freedom of speech. I agree. I think that Trump should influence his followers and Americans with his social media in a positive way that does not involve blocking them. There is so much that he could do now that social media is becoming such a big thing in the marketing world.

• #31 by Phillip Soven on 9/25/17 - 2:55 PM

  

  It is no secret that social media has become an extremely powerful tool for spreading one's thoughts and messages. However, it is clear that our current President Trump has taken a controversial approach, it could even be suggested that it could be considered an abuse of power. While it is a good thing to have a president who is able and willing to share insight with the American people it would be wise for the White House staff to monitor his tweets before they are released in order to protect the integrity of the presidency.

• #32 by Sean McCuaig on 9/27/17 - 4:55 PM

  

  It is amazing the affect President Trump has on companies within the Stock Market by just typing a few sentences on Twitter. This has to be scary for some companies considering he could "make or break" them at any time. Also, I would hope his tweets are "reviewed" by someone before they are posted publicly, although, i do not believe they are because some things he has posted seem to be a little "excessive".

• #33 by Marc Vierra on 9/29/17 - 9:09 PM

  

  I think that President Trump's idea to gain the attention of the American people is actually pretty smart. Although, he does tend to say some controversial things. I believe that this can be used in a positive way as long as there is some sort of filter on the United State's leader. It is disappointing that this man can not control himself on the "Twitterverse". Another disconcerting fact is that Justin Bieber and Katy Perry have more followers than the leaders of this great nation.

• #34 by Jenna Beavon on 2/13/18 - 5:51 PM

  

  I think it's an intriguing idea to have a president with free reign of twitter. It is definitely part of a movement to personalize leadership and celebrities. We want to know who they are as people outside of their position. However, it is also a little nerve wracking to have the leader of the free world say anything he wants without a filter. Even things said in jest could be taken and meant as something very offensive or problematic.