Marketing is not just for businesses

Jun 1

posted by Nicolette Satchell in STUDENT MARKETING POSTS | 80 Comments

Oftentimes we associate marketing with a company that sells a certain product or service; however, we also market ourselves (consciously and unconsciously). We need to become more aware of our actions and how others see us, which is not just helpful for a job interview, but it is also helpful for our everyday living. With the invention of social media in particular, we should be well aware of what we are posting and how it affects us. Everything we post affects our personal brand. Here are a few tips on marketing yourself on social media:

1.      Identify your target market

Identify how each social media site can be used for a different target market. For example, LinkedIn is mostly for professional networking.  This is not the place to post photos from your Christmas party.  Facebook tends to be a little more open, but at the same time, remember it is not as private as you think.  Nothing is wrong with posting pictures having fun but take a double look at the photos to ensure they are not sending another message.

2.      Be yourself

Consumers, employers, and peers can tell when you are being fake, especially if they know you personally and see you frequently. Make sure your posts are representative of who you are. You don’t want people to wonder if they can trust you.

3.      Utilize your best asset

Get to know yourself a bit more.  Find out what your best asset is (perhaps get advice from friends) and be sure to post accordingly so you are showing off that asset.  Of course this does not mean your nicely sculpted 6-pack, unless it is relevant for your business – a gym, for example.  What you put out there is what people will gravitate toward.

4.      Grammar is still important

When making posts on any social media site, remember to spell check and also grammar check.  You don’t want people to think you cannot communicate effectively. Most text editors come with some type of integrated language help.

5.      Set your privacy options

Some social media sites allow you to change your permissions.  For example, on Facebook you can choose who you want to see certain pictures or certain posts.  There is also a feature that allows you to approve photos you are tagged in before they get posted to your profile.  Even though you were out last night enjoying a drink with your friends, the photo you are tagged in might send a completely different message.

6.      Pay attention to other people’s privacy

Have a professional message that you can use when sending a friend invitation on a professional network such as LinkedIn. Don’t become a stalker if a person does not respond or fails to communicate with you. Respect their privacy and don’t share conversations or other content that might be sensitive.

7.      Be careful who you add

Add individuals you know or are familiar with.  If someone adds you and you do not know them, do some research on them, look at the mutual connections and ask your friends about them before you add them.  They could either be a great connection that could lead to opportunities or just someone fishing for personal information.

8.      Do not post too frequently

It is important to post content and update your profile, so that your network can get to know your personality; however do not overdo it.  Posting every 5 minutes can become very annoying, especially if the posts are similar. 

9.      Watch out for likes and comments

Be careful what you like and the type of comments that you make.  Remember those are seen by persons you do not know as well.  What you like and the types of comments you make says a lot about who you are as a person. It might also come back to haunt you at some point in the future.

10.  Know your social media sites

Not all sites are for you.  Select your choice of social media sites carefully.  Be in tune with what each type of site is used for, and ensure that your posts are within their guidelines.  This shows that you respect the site, yourself and also the people using it.

Nicolette Satchell is an MBA student in the H. Wayne Huizenga College of Business and Entrepreneurship at Nova Southeastern University. She can be reached at ns1016@nova.edu

This entry was posted on June 1, 2016 at 9:16 AM and has received 5843 views. There are currently 80 comments. Print this entry. Download attachment.

Comments

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• #1 by Nicola on 6/2/16 - 8:46 PM

  

  Very relevant and useful.

• #2 by Monique Mitchell on 6/7/16 - 8:25 PM

  

  Thank you so much for this. It has enlightened me so much.

• #3 by Antonio Cedeno on 6/11/16 - 1:02 PM

  

  Everything in this blog is 100% true. Social media can be used as tool to help you in the professional world but if not careful can cause many ramifications. In the constantly changing twenty-first century social media and technology is become more and more utilized. It is important to always be aware of what task and post that your making and always represent for your best standards and values.

• #4 by TING-YEN, TSAI on 6/11/16 - 3:08 PM

  

  I totally agree with this blog as we know that social media is being in the world. Thus, be careful what you say before posting because your comments will affect that the other people thinking about you. From those 10 tips, it helps us to know what we should do with social media. Taking an example from my friend, she complained about her job often. Thus, her coworker did not want to be a friend with my friend anymore. In a few months later, she left that company due to her manager knew that my friend posted some negative things about company. All in all, do not think nobody can not see what you post because you have no idea that the technology being efficiency between people.

• #5 by Samara Ramsackal on 6/11/16 - 4:02 PM

  

  I completely agree with Nicolette Satchell in both utilizing social media for prospective clientele or employees while consciously being aware of the content on your profile. With access to an individual’s private resources such as photos, occupation, marital and even legal status at a stranger’s fingertips; the need for conscious social medical profile status is essential. For example, the first source I go to is social media to find out about a potential employee’s history and lifestyle. By exploiting these individualized resources can either approve or reject a potential candidate’s resume. I would not hire an employee who publicity post heaving drinking on weekdays since this type of behavior may result in callous work environment behavior.

• #6 by Gaia Calcaterra on 6/11/16 - 9:53 PM

  

  This article is very interesting and highlights an issue of great importance, that I believe is oftentimes overlooked. With today's technology and hyper connectivity, one often forgets that everything that is posted on social media or other platforms is permanent and becomes part of the public domain forever (including this very comment). Soon, more and more platforms will be linked, meaning easier access to information (even if one believes it is private), and less privacy.
  Being mindful of what one posts or shares is no longer optional, its a necessity.

• #7 by Bernardo Tervil on 6/12/16 - 1:36 AM

  

  Hello Nicolette,
  Your article is great. In Today’s word we tend to gravitate towards social media for everything. Users no longer have to watch TV, or read the newspaper to find out what is the “Latest News”. However, social media has a positive and negative effect on its Users. Yes, you are a fingertip away from the latest information. Nevertheless, employers are now using these platforms to find out more information on you. I personally had to open my Facebook, and Instagram for an employer to be considered for employment. I agree one hundred percent with everything you have presented. Your article should be shared amongst the young college and High School students.

• #8 by Reixa Phillips on 6/12/16 - 2:54 PM

  

  A lot of people use social media as their voice to talk about their points of view, opinions, and share personal information. However, I agree with this post in the sense that you should sensor some of the information you disclose. I see on Facebook many post in regards to religion, politics, prejudices, etc. Instead of unfriending the person if I do not agree or I feel that they are sharing too much personal information I unfollow them. I recently saw a post from a mortgage broker friend of mine that had so many grammatical errors made me question his professionalism. I think grammar is so important and it tells a lot about a person.

• #9 by Gabriela Andara on 6/12/16 - 7:54 PM

  

  Marketing is not just for business is a very interesting article because Nicolette Satchell mentions very important points to consider as an awareness signal. Social media has evolved enormous, taking advantages of it as being used to communicate worldwide, but also bringing some disadvantages when not using it correctly and in an irresponsible way. In the 21st century people are being analyze before getting a new job, so posting pictures, talking in an inappropriate manner, and not being honest can change perceptions of your person making you look as an irresponsible person toward social medias, causing to lose a job or not getting a new one. We have to be careful in the people we accept as friends, grammatical errors or the comments we make, because can be dangerous and there is when we don’t take marketing as an advantage.

• #10 by Barbara Destine on 6/12/16 - 11:08 PM

  

  i totally agree with this blog. We tend to live in a bubble when we access any type of social media. You are being watched and not necessarily by your friends. What you send on the internet stay on the internet. It has become a very intrusive medium. It is very important to be aware of how you want to seen in social media and why. not everything you do has to be known by the world!!!

• #11 by Jose Paez on 6/13/16 - 7:47 AM

  

  This blog is spot on! Social media has changed drastically and now it defines who you are to other people. Posting the wrong information can cost you a job. There is no such thing as privacy and employers can look at your profile to research what kind of person you are!

• #12 by Dane Brown on 6/13/16 - 8:58 AM

  

  This needs to be taught in early education. The younger generation is wired from birth, posting almost everything online. Facebook age requirement is 13, with others requiring the same age limit for account creation. Information share on these sites can be labeled public domain and once it’s out there it is not easy to remove. I had someone typed their name in Google recently and they were surprised at the number of their photos and other linked information they could find on the web. Great article.

• #13 by Hugh Cunningham on 6/13/16 - 10:28 AM

  

  Hi Nicolette:
  Great article on how to avoid the many pitfalls of social media. There are many wonderful benefits of using the various sites on the web. As the author pointed out we need to be selective on where we post and how we post. LinkedIn would not be an appropriate site to post vacation photos, or Facebook for your professional profile.
  This should be required reading for joining any of the social media sites. many of us would be saved from embarrassing posts and in some cases damaging revelations. This could be a very useful guide for newcomers to social media, and the internet for that matter.

• #14 by Jenny Augustin on 6/13/16 - 3:59 PM

  

  Social media has become not only a place to connect with friends and family, it has become a place to market products, businesses and yourself professionally. Social media is a source for marketing and networking but it can also be place that can ruin a business and someone's career if it is not utilized properly and efficiently. Professionals and business owners should be specific about their purpose for using social media and what they hope to get back from utilizing social media. I agree with all of the rules and tips that were mentioned in the blog above. Social media can either make or break someone’s reputation, therefore it is important to always think twice before posting anything. Once you post something on the internet, it will be there forever, even if you take it off immediately after posting it.

• #15 by Mariangel Blanco on 6/13/16 - 4:25 PM

  

  I really enjoyed reading this article as it gives you a lot of information, tips that are actually true. Social media can be good but also dangerous therefore you have to think twice every time you are going to do a post. Social media is an easy door for kidnap, stalkers getting information of you personal life. Share just what is needed

• #16 by Ahmed Ranhali on 6/13/16 - 5:19 PM

  

  Indeed, this post shows that social media nowadays reflect our brand image or personality insight. Facebook, LinkedIn, and other social media are platforms where people interact, talk, and share ideas, so it is very important to know how to sell your image and protect your personal information at the same time.

• #17 by Michael Bohorquez on 6/13/16 - 5:42 PM

  

  I agree with this post and find it that more people should be more conscious and aware of what they post on social media. Marketing extents in fact to more than just business. Everything you do is an output to how you market your brand as an individual in different environments. Understanding the tips that the post hints us of is crucial to maintain and deliver the correct message one aims to put out.

• #18 by Sade Thompson on 6/13/16 - 7:05 PM

  

  I agree marketing is not just for businesses but for you as the individual. The use of social media can be used by professionals such as employers which can be damaging. Thus one should be careful how this is utilized because this can be used as Wikipedia which defines you and can be shared.

• #19 by Ernst Tullus on 6/13/16 - 8:13 PM

  

  I absolutely agree with you Nicolette. Our world has entered into a social media craze where almost anyone, anywhere can communicate with each other. As a result, there are some dangers as well as some best habits that need to be taken to account. As you mentioned, we need to be careful about what we display on our social media sites. It is important for both our personal and professional lives. Great information. I really enjoyed it.

• #20 by Andres Vargas on 6/13/16 - 9:53 PM

  

  In complete agreement. This article proofs that Marketing goes beyond enterprises, there is a lot that can be done at the individual level. The importance of marketing relies on the ability to market your self. This is something that we constantly do, from looking for a job, to look for a partner, to be able to belong to a specific group, etc. We are always in need to market ourselves as we are concerned about the rules of society. Knowing how to effectively marketing yourself can bring enormous benefits that you can capitalize as an individual. A succesfull marketing will help you to stand from the rest.

• #21 by Fallen Yacinthe on 6/13/16 - 9:56 PM

  

  I totally agree with Nicole that a whole lot of people often gravitate towards social media to get their points across or to even express themselves as individuals. I believe that if a person is not careful you can disclose way more than you think on social media, if you're not careful. I think that people should have censors to what they decided to post on their social media. I do not think that everything is made to be displayed on social media. I also believe that jobs are looking at you on their and can create an image on their head to what kind of individual you are and how you will represent their company. Also, I think that grammar is another thing that a person must take into accounts when posting things because it can display one literacy level to prospect employers who may be interested in you.Overrall I just believe that a person needs to be extremely careful on how they plan to use social media.

• #22 by Cassandra Casimir on 6/13/16 - 10:41 PM

  

  The article has some great points and I think most professionals should already know them, specially the way we represent ourselves online as we've seen individuals get in trouble all the time for something they posted online because not only our posts represent us but our job and school as well. Moreover, I believe some of those points could be used just as if one was marketing a business, because marketing/advertising for a business is about showing what's great about it and why should consumers be interested in it or how would it benefit them, and since people constitute one of the most important assets of a business, they should definitely behave as such.

• #23 by Christopher Lynch on 6/14/16 - 10:33 AM

  

  This was a great point by Nicolette Satchnell, that all of us market ourselves “consciously “ and “Unconsciously”. We all need to be more aware of our actions and know how this could affect our personal brand. Most of the time people are posting information about themselves that they think no one but in their small circle can see but it always has a way of getting out. Thanks for the tips I’ll defiantly will keep them in mind.

• #24 by comarcho Smith on 6/14/16 - 2:41 PM

  

  Social media is definitely a gift and a curse for employees and emerging professionals. I personally think that anyone that seeking employment should remove themselves from harmful social website to ensure they’re not affected by the downside (curse). On the other hand, following this advice accordingly to properly use a platform such as LinkedIn can improve candidate competitive advantage with a potential employer. There is an old proverb that state “prevention is better than cure”. If you not on showcasing on Facebook or Instagram then you don’t have to worry about negative publication.

• #25 by Raqual Rosario on 6/14/16 - 3:26 PM

  

  Its true marketing is not just for businesses! I market myself, with my profession, everyday when I go into work. I'm glad I had the chance to read this article as it may have altered future choices for me. Normally I allow anything to be posted to social media but its true I may lose clientele do to the fact of a night out with friends. Thanks Nicolette

• #26 by Dilcia Molina on 6/14/16 - 3:55 PM

  

  It is true. Marketing is not just for business because people create their own brand daily. People need to think about how their posts affect themselves because they could send the wrong message about who they are and attract the wrong followers. I am completely agree with the ten points listed in this article. Also, this list helps people to check their social media and make corrections if they are doing something wrong. Examples include how they manage their privacy and protect themselves, and how they communicate their ideas. Finally, every post which is submitted to the internet can affect people in the future. So the next time when you use social media, be more conscious.

• #27 by Hamza Hanana on 6/14/16 - 4:13 PM

  

  I totally agree with Nicolette on the fact that social media nowadays is becoming very popular and is taking a huge part of our lives. Many things nowadays evolve around social media and blogs and people tend to look for information and news rather than watch TV. However, on the same time people nowadays can find out more information on you.

• #28 by Cameron Shanklin on 6/14/16 - 9:08 PM

  

  This article is most certainly true and each item listed is just as important as the last one. A couple of items that stick out to me are privacy, being careful who you add, and being yourself. When it comes to privacy you most certainly want to know the privacy settings that are available because not everyone needs to know that you were out drinking last night for sure. You most certainly want to be careful who you add on social media especially if you do not know the individual; this is how most phishing situations begin. Finally, being yourself on social media is important; you always want to be yourself and as genuine as possible because people can tell. Everything you post represents you so it is in your best interest to think first before posting items.

• #29 by Alejandro Cubero on 6/14/16 - 9:15 PM

  

  I was told by during the first orientation class of my undergrad about the truths of Facebook, "if its free... you are the product" the professor said. Thus, I completely agree this Nicolle. I am amazed about how after so many years people do not understand the importance of marketing yourself or at least people should understand by now how not to hurt themselves online. Personally, I post pictures that show wholesomeness and family that seem tastefull so that I wouldn't mind a prospective supervisor or teacher to see them. I think is important to keep the mantra of "You are always marketing yourself" and keep our social media profiles such as you wouldn't mind being friends with your superiors at school or at work.

• #30 by Leon Kennon on 6/14/16 - 9:17 PM

  

  In any aspect of your life you are contently selling and marketing yourself. We live in a time where social tells you more about a person before the exchange of words. You should always be yourself but also be conscious of the things you post. Much like a business plan social site have its targets as well. For example social site such as LinkedIn and Facebook are widely visible to a mass audience, you should target professionals and business colleagues in your field when using LinkedIn, and while using Facebook you should target your friends and family. Although, these social site isn’t an example of your work small things like grammar mistakes can still be reflection of how you might present your work. In addition, you should absolutely be mindful of your privacy options, who you add and, respect other people privacy on social media. Knowing your social media sites and reading the comments are two major things that will you remain good image. All in all this is a great read that I would recommend to my peers.

• #31 by Jean Lopez on 6/14/16 - 9:17 PM

  

  I totally agree with Nicolette Satchel; today companies base much of their process of acceptance of a new employee in the way as they act in social networks. It is important to note that in the globalized and digital world in which we live today, everything we say will be public, so we have to take care about what we post.
  On the other hand, we must be careful with the image that we are projecting, many times people want to be popular by posting photos that go against their principles, which completely fragmenting the opinion that people had of them.

• #32 by Yana Vorontsova on 6/14/16 - 11:16 PM

  

  Social media is a great tool for marketing yourself. And it is not only social media such as LinkedIn, Facebook, or Twitter that gives an opportunity for advances in one's career. Depending on the area of expertise, there are online communities, blogs, and sites where you can submit comments, ideas, and articles, and therefore, establish your presence. Attending networking events and conferences are an additional and powerful tool for marketing yourself.

• #33 by Kevin Matthews on 6/14/16 - 11:24 PM

  

  This was interesting blog as I'm always concerned not only for myself but of friends and family who post at times questionable content on social media. I feel that if you post offense content and it's not something you would say at your work place then it should not be posted on your social media feeds. We now have more stories of employers terminating employees who say or post questionable content. If you bring negative attention to yourself and especially your employer they have every right to terminate your employment. It's ok to have fun but posting sensitive or questionable material may not be the best approach.

• #34 by felicha philippe on 6/14/16 - 11:51 PM

  

  I agree, social media is here to market yourself but the real question is are you marketing yourself correctly. You may be using your facebook page for pleasure with your friends while a future employer can be strolling through your pictures and comments. many individuals must be mindful of what they post but it does not mean to not have fun. But always be mindful before posting, think about if this possible picture can offend your future manager. Using the above steps are great instructions for marketing oneself.

• #35 by Fils, Abelard on 6/14/16 - 11:54 PM

  

  Hi Nicolette; I am so proud of you as a Nova student. I totally agree with your blog because people tend to only associate marketing with businesses but they forget the impact of social media nowadays. They need to be careful of what they post on social media. They can sell themselves in a good way as well as in a bad way based on how they post themselves on social media. They need to be aware of social media because it is worldwide. Also, they need to consciously know what they post because that can affect them positively or negatively in the future. Once again great blog and 100 percent agree with you that marketing is not only for businesses; so, anyone can advertise him or herself on social media as well.

• #36 by willy vargas on 6/15/16 - 12:22 AM

  

  I tottaly agree that not onlcy companies, products, events, etc are marketable, but humans providing a service need to market themsleves accordingly to be able to increase recognition in the industry where they perform. Sites like linkedin and any other professional sites, allow users to market themselves as professional services providers aiming not only to create recognition, but also to engage with colleagues and other organizations that will contribute to individuals performance, knowledge and well being. Now a days, we have seen that these sites not only act as a resource for jobs or candidates, but also helps individuals to become part of organizations or to follow relevant comapnies, industries or personalities in the business world increasing collaboration and knowledge kkeping up to date with industry changes and trends. These type of sites are definetly a source of information for the workforce to engage and increase knowledge on a particular field.

• #37 by Michelle Williams on 6/15/16 - 5:34 AM

  

  I agree fully this this blog because while the internet has provided knowledge and information at a finger tip it has also create significant damage to individuals. Social media has an incredible impact on business and people. Some individuals have unfortunately fallen victim to inappropriate posts that were out of their control. However, I love the concept of self branding or self marketing. I believe if people took that philosophy more seriously it would decrease many individually driven unprofessional posting. Simple steps using privacy settings and caution when adding friends or "liking" post are great advice for maintain a positive, professional self brand.

• #38 by Gaspard Masseus on 6/15/16 - 7:04 AM

  

  Social media can be seen as a double-edge sword depending on how it is utilize. Professionals should be very self-aware of the contents that they published on social sites as it can be used to harm reputations that takes a lifetime to build. Furthermore, if social sites are used appropriately one can stand out from the crowd and garner positive attention for employment and business purposes. There is great value to social sites as they allow people to build their personal brand with ease but in the end just be mindful of the possible repercussions if you do not manage your image carefully.

• #39 by Nuoyi Wang on 6/15/16 - 10:28 AM

  

  I share the same feelings as Nicolette about being aware of your own personal marketing especially in the way one presents him or herself on social media platforms. The digital age we live in today is both a gift and a curse because of the ease of accessibility to people and often times their personal information. It is vital for everyone to protect themselves when they are engaging in the use of social media channels because one never knows who can use that information for their own judgment at their own discretion. Competition is at an all-time high because of globalization but the use of networking sites should be used cautiously and consciously. I recall my manager revealing to me that one of the additional reasons of their selection of me at my current position was actually due to them not finding a social media profile of me. He shared seeing prospective candidates who used profile pictures of themselves with alcoholic beverages in hand and other negative connotations for a professional individual. The image we hold of ourselves is a gateway to what opportunities we encounter thus it must be protected at all times.

• #40 by TONNETTE SAMUELS on 6/15/16 - 10:49 AM

  

  Nicolette brings in a new aspect of marketing that is different from what most people are used to. Her assertion that marketing is not just confined to the business circles but in almost all the things that we do in our day-to-day lives acts as a big wake-up call. As a result, it creates the necessity for people to have different views regarding personal branding and getting out winning in most of the undertakings that they do. The one element that she portrays to be quite important in marketing is when the activity is personalized such that it becomes part and parcel of an individual. As such, the person is normally able to make decisions that will influence him winning over other people and therefore, have an edge over them. The points that she highlights which are crucial at marketing a person highly marketable act a big guide towards such a curse. The article is a worthy read as a result of the big insights that it develops in the field of marketing.
  .

• #41 by Marisleydis Bruguez on 6/15/16 - 10:53 AM

  

  Now a days with social media we forget that the way we portray ourselves not only in person, but online matters. Employers now also look at the social media profiles to determine someones character. Things can be taken out of context. what to some of us might be harmless and fun, to other people might not be. That doesn't mean that you can't post things online or be afraid of what others think. It just means that we need to be more careful about what we post online. The article gives great tips on how not only to portray yourself better, but on how to take care your privacy.

• #42 by Javier Campoverde on 6/15/16 - 11:13 AM

  

  Nowadays social media has became so important that I would say is the first information source that is used to find out latest news and even to recruit for companies as LinkedIn is used for. LinkedIn even more that a virtual resume available for everybody and a networking platform, is kind of a business card. Therefor, you want to keep it clean and up to date. In addition, you need to be aware to a professional behavior because many people are not there for spending time and watching for dramatic or exotic comments. Too much interaction in an unprofessional manner might cause that your connections will no longer add you or would disconnect from you. There are many things that we could say about marketing ourselves in social media, the only thing that is set for every and each thing is that professionals should behave as professionals, if not, you can always play around in Facebook.

• #43 by Jordan Sanchez on 6/15/16 - 4:17 PM

  

  I think to expand on a specific social media usage idea... I'm referring to interaction. Getting in on the communication is just as important, if not more, than just simple utilization of social media. Constantly posting about your product will get exposure. But people generally interact more with social media users who are in on the various conversations on the different platforms.

• #44 by Lan Le on 6/15/16 - 4:36 PM

  

  What we put on the Internet is there forever. My mom tells me all the time to think before you speak but in today's world, you really have to think before you post. What you post can build an image of yourself professionally and nonprofessionally that can both help or tarnish your image. We should really teach younger minds to start this habit early as old posts may come back to haunt them.
  People should also realize the type of people that are in your network physically and on social media. Possible employers sometimes make judgment calls on who you surround yourself with. We are our best marketers for ourselves.

• #45 by Jena Mendicino on 6/15/16 - 5:38 PM

  

  This is such a great post! I think it is a good reminder for everyone on social media. I spend a lot of time on Facebook and I am careful not to post when I am away for the weekend and I keep my privacy settings high. I think many people over share these day on social media.

• #46 by Stephanie Espinoza on 6/15/16 - 6:38 PM

  

  We live in the 21st century where everyone postest everything about them selfs and that can sometimes backfire. I strongly agree with you 100% it's true you should be careful what you post or write because someone can always find it even if you try to hide it. In the cyber world, nothing is truly deleted or forgotten. Many people or businesses use social media as a research tool to get to know the person a little better and to see if this person is fit for their business. Therefore, you should post stuff that does express the kind of person you are but not stuff that you would be judged for. After reading this blog it has though me to really think about what I post because I really don't know who is viewing my social media.

• #47 by Ivonne Perez on 6/15/16 - 6:41 PM

  

  I think this is a great article for young professionals. Marketing ourselves is so important today and the majority of the personal marketing takes place online. I learned in a communication class that every person is their own brand and our appearance and skills serve as our image and logo. Marketing ourselves online through social media and professional networks enhances our image. These tips will help any professional improve their presence online and make it more powerful. I think it is important that the author points out the most common mistake that we all commit trying to improve our profiles and connections.

• #48 by Jose Lebrun on 6/15/16 - 7:28 PM

  

  Social media’s importance is ever-growing, especially in this day and age. People are becoming more and more attached to social sources such as yelp for recommendation, twitter for instant news, and linked in for job sources. It is commonly seen as a somewhat of an e-version of word of mouth. I personally like to use yelp sometimes for recommendations, and occasionally follow sports journalists on twitter when wanting to see possible leaked news.

• #49 by Ivonne Garcia on 6/15/16 - 7:49 PM

  

  I found this article very relevant in reference to social media websites such as Linked-in. It's true that you have to make sure who you are adding to your connections this way it won't be something that can harm you in the future. Regarding Facebook, I would abstain from adding co workers and making sure your personal life remains private, sometimes co workers or bosses can get the wring impressions about what you do with your free time and can cause unnecessary problems.
  Ivonne M Garcia

• #50 by Alexandra Lequerica on 6/15/16 - 7:58 PM

  

  This post illustrates a very important aspect in today’s society regarding access to personal information on social media websites. We must present ourselves responsibly on social media websites because anyone can be looking at your information. As the blog post states, we will attract what we put out on our social media platforms. I have witnessed potential job candidates being cut out of the running for a job position because their social media posts portrayed negative aspects that did not coincide with the organizations morals. Although it may be fun to post pictures from last nights’ outing, it would be better to save those for a group chat if you are trying to present yourself in professional manner.

• #51 by Alvaro Ortiz on 6/15/16 - 7:59 PM

  

  Nicolette,
  Great post! Everything an individual does outside work in their personal life is a reflection of one’s self. With the ever growing social media exposure, employers and peers can make an assumption of your personality and work ethic. Friends and employers don’t want to be acquainted with person who has questionable like style that can trickle down to work performance. Therefore, I agree with what you write, post, who your friends are when posting that information in social media.

• #52 by Grace Mendoza on 6/15/16 - 8:01 PM

  

  I believe that every business student should read this prior to their first semester! Social media today can truly determine whether or not you get accepted to a position or receive a promotion. Employers are constantly reviewing prospective candidate’s Facebook or Instagram page. It is important to consider what content you post and how it could affect your business. Personally, I believe that if your grandmother would not approve, then you probably should not be posting the content. Additionally, your page should reflect your personal brand. Does taking shots with friends or partying in Vegas truly reflect who you are? Most likely not. Nicolette effectively highlighted tips to consider before posting and how you should manage your brand. Great job Nicolette!

• #53 by Nadira A St Hilaire on 6/15/16 - 9:16 PM

  

  I don't think a lot of students today really sit and think about the points Nicolette just made. Now a days the only way to stay completely private is to stay off Social Media completely. Recently I missed one of my friends on social media, when I asked her what happened she told me she was in the process of job hunting and that they were going to look into her Facebook so she changed her name and deactivated her Facebook. I thought to myself that that seemed like a lot of work rather than just screening your post before you post them. It shouldn't just matter what our superiors think of our private pages but also our peers and family. Social Media as Nicolette stated is way to Market ourselves but I do not think we all practice conscious marketing when it comes to the stuff we post. Not only graduate students should take note of this post but also anyone out there in the open job market. Nothing that you post on the internet is private even if deleted. These are some great points to consider before making any post on social media.

• #54 by Angelica Sanchez on 6/15/16 - 9:29 PM

  

  Social media is such a huge factor in our daily lives. people often forget that while your profile may be private, that does not mean that it is unaccessible to the public in one way or another. You must always be very careful of who you add and what you post. People often assume that because it is your social media account you have the liberty to post anything that they wish, but it is always imperative to use discretion and post like your boss is watching.

• #55 by Shonique D Thomas on 6/15/16 - 10:22 PM

  

  Awesome post on social media etiquette and branding yourself online. The internet can either be a useful or harmful tool, and the tips presented in this article can definitely help you to use it in your favor. I really like the point on 'being yourself,' because authenticity is important in a brand. I also like the point on 'watch out for likes and comments,' because it reflects who you are and what you are about. We live in an age where employers will research potential candidates online to gain insight and learn a more about what they stand for, so protecting your brand online is important.

• #56 by Gerson Vanegas on 6/15/16 - 10:36 PM

  

  Very interesting read, marketing oneself through social media sites has increased significantly. Individual connections for opportunities have expanded greatly. It is all about how you market yourself.

• #57 by Sumaira Karim on 6/15/16 - 10:43 PM

  

  I 100% agree with Nicolette, we brand ourselves every day with our peers and employees. I am a manager and have to brand myself everyday by how I communicate, complete projects even type or respond to emails to my employees. Then I have to brand myself with internal customers on how we manage the department sharing business results to drive customer leads. Its all about creating value in the hearts and minds of all customers including your employees.

• #58 by Yuliana Ramirez on 6/15/16 - 10:52 PM

  

  Thank you Nicolette for posting these ten clear and concise tips on how to market yourself on social media. It's nice to know that grammar is still important, I thought twitter and text messages had killed grammar forever. Many people are utilizing social media as an anonymous way to give their strong opinions about a topic. I definitely agree that social media is more useful when it is utilized responsibly and respectfully. It is obvious that businesses engaging in social media should pay attention to other people's privacy, not post too frequently and watch for distasteful comments but, I found it refreshing to read that everything we post affects our personal brand. Many employers look up prospective employees online and if they view someone who posts Christmas party pictures on LinkedIn that person may not be the top candidate to get hired. Knowing the privacy settings and functions on your social media sites is a great tip to help prevent others from tagging you or distributing pictures or content that can be taken the wrong way. I have heard stories about persons not being hired because of what they have posted on social media while others have run into trouble and possible termination from employment for their social media mistakes.

• #59 by Donghui Wu on 6/15/16 - 10:54 PM

  

  It is such a great article, I learn a lot since reading it. yes, I don't know how many times I Google things, looking stuffs on social media...I go social media for everything. but as an old saying goes, everything 's got two sides, when you post pictures , share information on social media, you may not know who is following you. I was a teacher in a language school couple years ago, school actually want me to add Facebook account in order to get easy communication. sometimes when I get off work I feel tired and sometimes didn't get a good experience with teaching on that day, I would post something like school sucks today... Facebook, to some extend, is a place to speak out your feelings, to release your stress...guess what , I end up with a deep talked with my supervisor next day, because they saw what I post. I wasn't really mean anything about school, it just my feeling on myself, maybe I should post like I don't feel good at school today. so later on, I always pay attention to what I post, either my pictures, comments on others etc. the tips that states in the article is very useful, it should be a guide to newcomers to the social media.

• #60 by Wilton Belidor on 6/15/16 - 11:14 PM

  

  I agree with Nicolette that Marketing is not just for business. In regards to social media, people needs to be very mindful of what they post online. Businesses use the internet to interact with customers and get instant feedback but we use internet through social media to interact with friends and family. Based on your post, interactions, choice of words, all those pieces send a message to your followers. Use social media and build your brand on how want people to perceive you. For instance, when in search of a new job, the first thing the employer will do is looking you up online to get a perspective of someone they potentially want to bring onboard. The last thing you want is a negative comments/picture blasting online, so be very careful on what you post. You have the power to create a positive brand of yourself just as any businesses.

• #61 by Guido A. Arreola on 6/15/16 - 11:15 PM

  

  Thank you, Nicolette Satchell. These are ten pertinent, relevant, and appropriate suggestions for University students. We live in an interconnected society where the definition of privacy is constantly evolving. Recognition and self-awareness of what is consciously appropriate on different platforms (i.e. FB, IN, TWTR, LinkedIn, etc.) can make the difference between getting a job and not. I believe everyone should be themselves; however, I also believe there is a time and place for everything. Acting accordingly goes a long way.

• #62 by Tram T Tran on 6/15/16 - 11:31 PM

  

  As far as I am concerned, I totally agree with the ideas of Nicolette posted on the blog. In fact, marketing is not just for businesses, it covers from individual to the global world. The main point of this blog is to focus on how individuals market their personal brands. With the development of technology and hyper connectivity, people have several ways to be aware of the effects of socializing themselves on the social media network. Besides the positive outcomes it can bring to people, in the contrary, there are some bad consequences if they are not careful when using the social media network. Each idea of this blog listed is just crucial as the last one. Social media is a big opportunity for people to perform themselves to the followers. For instance, Facebook is one of the most popular social network recently. Using Facebook enables people to perform themselves towards their friends and families, to show their achievements and their personalities. However, the users should be cautious of posting on Facebook, because it tells others more about you, and sometimes it violates to your privacy zone. To conclude, knowing your target market (audiences), your assets, your privacy and the followers are some of the basic considerations we should take when marketing our personal brands on the social media network.

• #63 by Norbert Yaw Ching on 6/15/16 - 11:48 PM

  

  Excellent post. Every interaction, whether in person or via social media can be considered as marketing oneself. There are new rules of etiquette that must be applied in the online world. However, many of the traditional rules still apply. It is easy to forget the large online audience and the equally large range of opinions in that audience. Given the oftentimes blurred lines between personal and professional lives, it may be prudent to err on the side of professionalism and good taste in the content of all online postings.

• #64 by Christopher Moreno on 6/15/16 - 11:58 PM

  

  Job interviews are very flexible because if you take care of the basics, then you can truely be yourself. I agree that you must select your potential employer, be yourself, utilize your best asset(s), and use great grammar on your resumes. However, I believe social media can be more flexible in this article. Worrying about looking at who added you as a connection, scoping other people's privacy settings, and posting too frequently is on the border of control freak. The only social media objective should be to make all manageable profiles clean. This is justified by your target audience. Becoming a professional plumber will yield a less stringent profile requirement than becoming the CEO of Apple.

• #65 by Antoniu Costea on 6/16/16 - 12:12 AM

  

  With the advent of technology, our electronic presence is definitely an extension of our physical one. In this sense, our reputation extends onto our online persona and our online presence can affect our daily life. From the pictures we post to the comments we make, everything gives a clue about our personality and can affect future opportunities. As we understand more and more that each individual has its own brand and that it is in our own benefit to properly manage our brand, careful attention should be given to our online activity.
  The post states a few clear and concise steps one can take in order to establish and protect one’s brand in the online environment. Maintaining a high level of integrity will ensure that we are viewed as proper individuals. While some of the points mentioned here have to do with the esthetics and hygiene factors of our brand, some attention should be given to the intellectual and behavioral aspects. In this sense, I consider that we should attempt to post meaningful content, in a respectful manner, and not engage into literary altercations. For example, LinkedIn is a social media site aimed at professionals with the intent of creating networking opportunities. While for the most part the content shared on this platform remains professional, from time to time there are posts that have no place on such a platform. Many users actually react to these posts by referring them to other platforms such as Facebook. Having a profile on this social media platform (LinkedIn), entails that the meaningful content that is shared here is of a professional manner and failing to adhere to this practice may attract negative reviews.

• #66 by Kistna Alper on 6/16/16 - 10:37 AM

  

  I liked Nicolette Satchell’s guidelines for social media, and I think it is important to address these issues. Social media is fairly new and not everyone understands exactly what kind of impact or digital footprint is being left behind. For instance, it has recently come to my attention that employers have the ability to go in though a back door and see everything on a potential employees Facebook account, regardless of privacy restrictions. This means that companies have the ability to look at media that occurred years ago that might not correctly portray a person as they are today. I know I am not the person I was 10 or even 5 years ago and want to be seen as who I am today and not “branded” as who I was.

• #67 by Carolina Pena on 6/16/16 - 11:31 AM

  

  In today's world, it is seldom to have true privacy. I agree that we are all a walking personal brand. Although, employers are no longer allowed to not hire you because of your Facebook profile, it still leaves an impression. It's important for people to be aware of their strengths/weaknesses and have a knowledge on how to use each social media to effectively and positively market themselves. Leave no bridge burned, you never know where it may lead.

• #68 by Travoy Forbes on 6/16/16 - 2:37 PM

  

  Like everything in life we often need a compass. This serves as a great compass for maintaining the correct or desired image of yourself on social media. I do not use social media and am not an advocate for its functions. However when necessary to advance my career or to accomplish a specific goal I may have to use a social media tool. Having this blog will definitely help me in navigating and marketing myself correctly across all available mediums.

• #69 by Van Gray on 6/16/16 - 5:39 PM

  

  I totally agree and connect with this post. I try to preach this to people all the time. All of these points are very important, but more particularly, I really try to stay conscious of the things i like and say on social media websites. The author is absolutely right. It is a reflection of you rather or not its done consciously or unconsciously. As individuals, some people separate mentally from their businesses or professional mindset, but its so important to always be aware and conduct yourself in a business-like manner.

• #70 by cesar camacho on 6/18/16 - 7:30 AM

  

  Very helpful information, specially how important it is to market ourselves in a virtual world, one that was very helpful was about being careful with our likes and comments, i didn't think about it from that perspective but yes this comments and likes a seen by people whom we do not or may not know and it does show what our preferences are in certain aspects or views which already creates an image of us as a person before even knowing them personally. Very helpful post and thank you for the information

• #71 by Mimi Martin on 6/19/16 - 1:51 PM

  

  Branding is one of my personal challenges. Last year I had the opportunity to participate in a talent-developing program in my corporation. It was really interesting because the program last around 4 months and allowed me to expand my network within my company. These tips are a summary what I learned but I still need to master to get to next level. The company offers a Collaborative tool that I will use as a platform to master all these tips. Thank you for the great advise!

• #72 by Branislav Spisak on 6/29/16 - 5:31 AM

  

  great tips, thank you for sharing.definitely useful information

• #73 by straight 2 voicemail on 6/30/16 - 5:40 AM

  

  Great and convincing post thanks alot for sharing this unique content with me
  Thanks

• #74 by Kassandra Obas on 8/29/16 - 5:08 PM

  

  Very great article! Social media is a great platform for individuals to market themselves and proper caution must be considered when using social media as any simple behavior online can be viewed by huge audience and can affect one's impression and credibility

• #75 by Magaly Azcuy on 8/30/16 - 10:03 PM

  

  I agreed with Nicolette. Marketing is not just for business and it is not sells an specific product or service. We can apply Marketing in every aspect of our life. Great Post!

• #76 by Brandon-Ray on 8/31/16 - 8:46 PM

  

  Many people do not see themselves as a brand so many of these opportunities to brand oneself goes unnoticed. I have had several friends who have been recruited by Apple and Google all because of how they branded themselves on Linkedin. The opportunity to move up in your career, professionally and financially, can come down to investing an extra half an hour on your Linkedin page and that to me is mind-blowing.

• #77 by Laura Izquierdo on 9/1/16 - 4:52 PM

  

  This is a great article to use not just for business, but for everyday life. How you present yourself online, matters in today's society. These steps can help anyone decide what to put online, and how to use social media to their advantage.

• #78 by Fahad Alghareeb on 9/2/16 - 7:06 PM

  

  You have discussed important and useful areas on how to use social media in order to maximize the effectiveness of this tool. If it is used irresponsibly without adequate knowledge on the features and what it provides, the outcome will be more harmful than beneficial to the user. The points you highlighted are valuable to improve the skills related to making the social media an effective tool for the user.

• #79 by byron higueros on 9/4/16 - 4:51 PM

  

  I truly enjoyed Reading this post.
  
  For me is very important how I market myself and how I present myself to the world. I don’t want people to take the wrong impression of me and also I don’t like to show a character that im not. These tips are very helpful to make understand people how to keep a professional personality in social media. Social media has the disadvantage that you can see a profile but not the real personality of a person; a social profile is what describes someone and having the right information and actions is what is going to describe that person.

• #80 by Rebecca Timmerman on 11/4/16 - 1:55 PM

  

  Hello Nicolette,
  
  I found your blog post very interesting and helpful. I'm always careful about what I post on Facebook and Instagram because I know that some employers could end up looking at my page prior to hiring me. However, I'm sure that I could be doing some of the things that you mentioned in your post to better market myself through social media. I liked your tips about "utilizing your best assets" and "what out for likes and comments." I know that those are things that I could definitely improve on in order to better market myself on social media.
  Thank you for the post and the helpful tips!
  
  -Rebecca